Thumbplay Selects Vantrix For Content Optimization

Thumbplay Selects Vantrix For Content Optimization

February 13, 2007

    BARCELONA, Spain, Feb. 13 /Xinhua-PRNewswire/ --
Vantrix, the leading solution provider of mobile media
services, announced today that Thumbplay (
http://www.thumbplay.com ), the leading online retailer of
mobile entertainment content, has selected Vantrix for its
rich media content adaptation requirements. Thumbplay will
utilize the Vantrix SPOTxde Server solution to adapt its
ringtones and wallpapers to fit any handset, and it is
executed in real time for each piece of content that is
requested. 

    Content providers use SPOTxde Server to pre-transcode
their rich media files, thereby relieving them of the
painstaking manual editing process to hundreds -- if not
thousands -- of devices. Back-end processes can be
streamlined and greater adoption driven by having raw
content downloaded directly by end-users. Moreover, with
"on-the-fly" transcoding, a single piece of
content can automatically be downloaded and optimized for
any requesting device on any network. 

    "To have been selected by the leading company in
yet another sector of the mobile content sector is an
achievement we are very proud of," said Manish Jha,
CEO of Vantrix. "This is a great testament to the
flexibility of our SPOTxde technology and its ability to
fulfill the unique requirements of the most demanding
mobile content experts."

    Thumbplay provides consumers with premium mobile
entertainment products and services, including ringtones,
wallpapers, games, text alerts and animations. Content can
be purchased through both subscription and a la carte
options, downloaded over the air directly to the consumer's
handset and billed directly to the consumer's carrier bill.


    "Thumbplay has become the leading provider of
mobile entertainment content because of our dedication to
providing the best user experience and broad selection of
content," said Are Traasdahl, founder and CEO of
Thumbplay. "We selected the SPOTxde Server solution
because of their proven track record in delivering optimal
results."

    About Vantrix Corporation

    Vantrix is a leading solution provider of mobile media
services, enabling the scalable delivery of rich media
content, including messaging, advertising, and live video
and audio streaming. Deployed by leading content providers
and mobile operators worldwide, the award-winning SPOTxde
Media Platform optimizes the user experience and maximizes
revenue across the widest array of devices   Vantrix is
based in Montreal, Canada with points of presence in the
U.S., Europe, and Asia. The company participates and
supports such standards bodies as 3GPP, 3GPP2, and the Open
Mobile Alliance (OMA), and has proudly chaired the OMA
sub-committee for the Standard Transcoding Interface (STI)
since 2004.  For more information, visit Vantrix on the Web
at http://www.vantrix.com 

    About Thumbplay

    Thumbplay, Inc. is a leading online retailer of mobile
entertainment content. The company aggregates, promotes and
delivers mobile content directly to members via
Thumbplay.com. The site offers ringtones, wallpapers, games
and text-based services through a membership-based,
community experience. Thumbplay, headquartered in New York,
was founded by CEO Are Traasdahl and Executive Vice
President, Marketing Evan Schwartz.


    For more information, please contact:

     Robert Waghorn
     Director of Marketing
     Vantrix Corporation
     Tel:    [phone] x258
     Mobile: [phone] 


SOURCE  Vantrix