Waves Opens Semiconductor Office in China

Waves Opens Semiconductor Office in China

October 10, 2006

Sales of Audio Algorithms Embedded Into Low Cost ASICs Show Strong Growth to OEMs in China

    SHENZHEN, China and TEL-AVIV, Israel, Oct. 10
/Xinhua-PRNewswire/ -- WAVES AUDIO LTD., a leading provider
of audio signal processing technologies, announced today
that it has opened a new semiconductor sales and technical
support office in Shenzhen, China.  Waves' semiconductor
sales continue to show strong growth to OEMs in China and
Asia due to its valuable audio technologies, low cost
products and simple IP business model.  

    Waves' new China sales and technical support office is
located on the 51st floor of the prestigious Di Wang
Commercial Centre in Shenzhen.  The Di Wang Commercial
Centre is the tallest building in Shenzhen and the eighth
tallest building in the world, surpassing the Empire State
Building by a few feet. 
 
    "Waves MaxxBass(R) ASIC products are being rapidly
adopted by a large number of Chinese OEMs for both domestic
and export markets," said Eric Chai, Waves' China
semiconductor sales manager.  "Waves new office in the
Di Wang Commercial Centre allows us to deliver more support
to our rapidly growing semiconductor business in
China." 

    "Waves' MaxxBass ASIC has enabled several of our
highly successful portable audio products," said
Wallace Xia, Director, Zowee in Shenzhen, China.  "We
are pleased with the Waves' products and feel that Waves'
new Shenzhen office will help us utilize their products in
more of our OEM designs." 

    "Our customers appreciate our patented MaxxBass
technology and low cost ASIC implementation, as well as our
straightforward business model," said Paul Bundschuh,
vice president of sales and marketing, Waves Semiconductor
Division.  "Waves' IP business model is ideal for OEMs
in China, and it's very simple -- you can buy and use our
MaxxBass chip today without additional licensing or royalty
payments. While many technology firms have struggled with
how to license intellectual property in China, Waves solves
this problem by embedding our patented and proprietary
technologies into low cost ASICs.  This model is much
simpler for OEMs and also reduces risks to Waves." 

    Not a Bass Boost Technology

    MaxxBass is not a bass boost technology. Instead, it
uses a Waves-patented psycho-acoustic algorithm which
extends perceived bass response by up to 1.5 octaves. By
enabling small speakers to deliver full range sound, Waves
is improving the performance for a wide variety of consumer
electronics products, including portable loudspeakers, car
audio, LCD TVs, computers and home theater systems. 

    About Waves Audio Ltd.

    Waves is the world's leading developer and provider of
professional digital audio processing tools.  Waves
technologies are used to improve sound quality in the
creation of hit records, major motion pictures, popular
gaming and multimedia titles the world over.  

    For more information, visit http://www.waves.com .
    
    About Maxx(R)

    With more than a decade of leadership in the
development of psycho-acoustic algorithms, Waves now offers
a variety of solutions under the Maxx(R) brand. 
Manufacturers of consumer electronics are dramatically
improving performance and reducing system costs using Maxx
technologies.  These solutions include custom semiconductor
devices and licensing Waves proprietary algorithms to DSP
and computer platforms.  Maxx solutions are rapidly being
adopted by firms such as Sony, Sanyo, Samsung, JVC, NEC,
Altec Lansing and others. 
 
    For more information, visit http://www.maxx.com .

     Waves China Office:
     Room 5106-5107, Di Wang Commercial Centre, Shun Hing
Square 
     5002 Shennan Road East 
     Shenzhen 518008, P.R. China

     Waves North America Office:
     Waves, Inc., 306 West Depot Avenue, Suite 100,
Knoxville, TN 37917
     Tel:   [phone]
     Fax:   [phone]
     Email: [e-mail] 
     Web:   http://www.waves.com 

     Waves Corporate Headquarters Israel
     Waves Audio Ltd., Azrieli Center, The Triangle Tower,
32nd Floor, 132  
     Derech Petach-TikvaTel-Aviv 67027, Israel
     Tel:   [phone] 
     Fax:   [phone]
     Web:   http://www.waves.com 

    Maxx and MaxxBass are registered trademarks of Waves
Audio Ltd. in the US and other countries.

    For more information, please contact:

     Alan Weinkrantz 
     Alan Weinkrantz And Company
     Tel:   [phone] x103 
     Fax:   [phone]   
     Email: [e-mail]

SOURCE  Waves Audio Ltd.