KDDI to Use JBlend(TM) as Open-apps Player

KDDI to Use JBlend(TM) as Open-apps Player

October 10, 2006

Launch Set for Spring 2007

    TOKYO, Oct. 10 /Xinhua-PRNewswire/ -- Aplix Corporation
(TSE:3727) announced today that KDDI Corp. and Okinawa
Cellular Telephone Co. plan to build in Aplix's JBlend(TM)
Java(TM) platform as an "Open-apps player" in
their new handset models planned for launch in Spring 2007.
 KDDI and Okinawa Cellular plan to launch several new models
in 2007 equipped with this "Open-apps player",
adding significantly to the number of JBlend-equipped
handsets available on the market.

    Users of KDDI au handsets will still be able to access
the comprehensive services based on the existing
BREW(R)-based EZ applications, but the addition of JBlend
will make it possible for them to enjoy a rich trove of
additional, highly flexible, Java-based applications.  This
will broaden the base of available content, appealing to the
needs and desires of a broader range of users.

    The Java used in the KDDI handsets to be launched in
Spring 2007 will operate on the KDDI Common Platform (KCP)
for mobile phones.  KCP uses Qualcomm Inc.'s BREW platform,
and Aplix has already worked closely with Qualcomm to
optimize the use of JBlend on the BREW platform.  As a
result, mobile phone makers will have ready access to the
"Open-apps player" already optimized for KCP,
enabling them to provide their customers an appealing and
enjoyable range of Open-apps.

    Masahiro¡@Inoue, Associate Senior Vice President and
General Manager of "au" Service & Product
Planning Division "au" Business Sector at KDDI
said, "KDDI has decided to use JBlend, to broaden the
range of services we provide to our customers.  This will
make it possible to utilize Open-apps created by ordinary
Java developers, opening up a wider range of diverse
content.  We think this will further broaden the range of
services we can offer to our users.  We will continue to
devise innovative new services that address the needs of
our customers."

    Keiji Takao, Corporate Officer and Deputy Executive
Vice President of Sales and Marketing Division at Aplix,
said, "We are very happy that JBlend will be used in
KDDI handsets.  We look forward to seeing all the different
kinds of content leveraging Java's merits that emerge for
KDDI handsets.  Looking ahead, we aim to further strengthen
our partnership with KDDI and offer solutions to enable more
attractive services."

    Java technology is increasingly gathering momentum as a
technical platform for digital appliances in the era of
ubiquitous computing.  JBlend is our unique platform
enabling never before seen features on mobile phones, and
increasingly on digital devices.  The JBlend platform has
been deployed on over 233 million mobile devices around the
world as of the end of June 2006.  Aplix continues its
innovative efforts to contribute to the development of
consumer products that are even more appealing and easier
to use than those we have today.

    About Aplix Corporation

    Aplix Corporation is the global leader in deploying
Java technology in mobile phones.  Aplix was first
established in 1986 and has been a Sun Java licensee since
1996.  Aplix was publicly listed on the Tokyo Stock
Exchange (Mothers) in 2003.  On August 24, 2004 Aplix and
the Taiwan based company iaSolution finalized the
integration of the corporations.

    Headquarters: Tokyo

    Other offices: San Francisco, Munich, Taipei, Shanghai,
Beijing, Seongnam and Seoul

    For more information, please visit:
http://www.aplixcorp.com/ and http://www.iasolution.net/
    
    About the JBlend Platform
    
    The JBlend platform is the de facto solution for
running Java applications and services in consumer
electronics devices, including mobile phones.  The platform
has been licensed by over 50 companies as of December 2005.

    JBlend technology:

     -- Sets the pace by maintaining market leadership
through 
        innovation.

     -- Has proven results, enabling first-to-market
deliveries for 
        our customers. 

     -- Over 233 million mobile phones and consumer
electronics
        devices have been shipped with JBlend as of June
2006.

     -- JBlend and all related trademarks thereto are
trademarks 
        or registered trademarks of Aplix Corporation in
Japan and 
        other countries.

     -- Java and all other Java-based marks are trademarks
or 
        registered trademarks of Sun Microsystems, Inc. in
the 
        United States and other countries.

     -- QUALCOMM and BREW are registered trademarks of
QUALCOMM 
        Incorporated.

     -- All other product or service names are the property
of 
        their respective owners.

    For more information, please contact: 
  
     Aplix Corporation 
     Maggie Zhang 
     Tel:   [phone] 
     Email: [e-mail]     
     Web:   http://www.aplixcorp.com 

SOURCE  Aplix Corporation