21 Communications Signs Exclusive McGrady & Iverson Wireless Content Deal

21 Communications Signs Exclusive McGrady & Iverson Wireless Content Deal

May 10, 2006

Distribution agreement opens unique opportunity for brand sponsorship

    SHANGHAI, China, May 10 /Xinhua-PRNewswire/ -- 21
Communications signed an exclusive agreement to distribute
wireless content for superstars Tracy McGrady, Allen
Iverson and other NBA athletes, opening new opportunities
for brand sponsors.

    Under the agreement, 21 Communications will produce
pictures, games, ringtones, videos and other content for
Chinese consumers to download onto their mobile phones. 
The agreement was signed with Ultimate Pros, the US agency
holding the rights to the sports properties.

    Some of the wireless content will be available for
brand sponsorship, opening a compelling media for brands
seeking association with these athletic superstars on the
wireless channel.  Brands will have the opportunity to
offer free sponsored downloads of the content as part of
mobile advertising campaigns.  A sponsor has not yet been
named for these recently announced properties.

    David Turchetti, CEO of 21 Communications, said:
"We are pleased to represent these outstanding
basketball players in the China market.  This is an
excellent opportunity for brand sponsorship in the mobile
arena."

    21 Communications is an official service provider (SP)
of China Mobile and China Unicom with a focus on mobile
advertising. Mr. Turchetti added: "This deal is
testament to our leadership in branded content distribution
in China."

    The agreement allows 21 Communications exclusive mobile
distribution rights for the following other eminent NBA
stars: Amare Stoudemire, Sebastian Telfair, Jason Collins,
Jarron Collins, Mike Miller, Juan Dixon, Cuttino Mobley,
Tyronn Lue, Chauncey Billups, Al Harrington.

    China is home to the largest mobile population in the
world at 404 million subscribers as of February 2006,
according China's Ministry of Information Industry.  The
market grows at approximately four million subscribers per
month.  China is expected to host 560 million mobile
subscribers by the 2008 Beijing Olympics.

    About 21 Communications

    21 Communications enables companies to reach Chinese
consumers on mobile phones and new media.  With its
proprietary technology and vast distribution resources, 21
Communications connects clients to China's
telecommunications infrastructure, develops and monetizes
their digital content, and constantly expands their market
share.  The company's profitability is rooted in its deep
client base, including Shanghai Media Group, Nickelodeon,
Electronic Arts (EA), P&G, Dell and KFC. Visit
http://www.21cms.com .

    For more information, please contact:

     David Turchetti
     CEO of 21 Communications
     Tel:   [phone]
     Fax:   [phone]
     Email: [e-mail]
     Web:   Http://www.21cms.com

SOURCE  21 Communications