ニュースリリースのリリースコンテナ第一倉庫 Britney Spears and Elizabeth Arden Celebrate the Success of Her Top-Selling Fragrances

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2007'02.01.Thu

Britney Spears and Elizabeth Arden Celebrate the Success of Her Top-Selling Fragrances

May 10, 2006

Over 10 million bottles of Curious, Fantasy and In Control have been sold

    NEW YORK, May 10 /Xinhua-PRNewswire/ -- Britney Spears
celebrated the astounding success of her three fragrances,
Curious, Fantasy and In Control, with Elizabeth Arden, the
company that manufactures and markets the scents, at a
celebration today at the Hudson Hotel.  Her first fragrance
Curious, became the #1 launch worldwide in 2005, and the
only new launch to make the top 20 list globally.  In the
US, Curious achieved a top 5 fragrance ranking among
fragrances launched in the past decade.  Over 10 million
bottles of the three scents have been sold -- an
astonishing number considering that her first fragrance,
Curious, was just launched in 2004.

    (Photo:
http://www.newscom.com/cgi-bin/prnh/20060508/NYM237 )

    A giant cake in shape of her fragrance bottle for
Fantasy commemorated the occasion, and young dancers from
Broadway Dance Center, where Britney had studied in New
York before becoming a top-selling recording artist, helped
her celebrate. Dancers competed in a dance-off judged by
Britney. Twelve-year-old Marina Micalizzi was the winner. 

    Britney Spears fragrances are sold in over 80 countries
around the world.

    About Elizabeth Arden:  Elizabeth Arden is a global
prestige fragrance and beauty products company. The
Company's portfolio of leading brands includes the
Elizabeth Arden fragrance brands Red Door, Red Door
Revealed, Elizabeth Arden Green Tea, Elizabeth Arden 5th
avenue, Elizabeth Arden Provocative Woman; the Elizabeth
Taylor fragrance brands White Diamonds Elizabeth Taylor and
Elizabeth Taylor's Passion, the fragrance brands of Britney
Spears, curious BRITNEY SPEARS(TM), IN CONTROL curious
BRITNEY SPEARS(TM), and fantasy BRITNEY SPEARS(TM); the
Daytona 500(R) and GANT adventure men's fragrances, White
Shoulders; Geoffrey Beene's Grey Flannel; Halston(R) and 
Halston Z-14(TM), PS(R) Fine Cologne for Men, Design(TM);
Wings; the Elizabeth Arden skincare lines, including
Ceramides, Prevage(TM) Anti-Aging Treatment and Elizabeth
Arden Eight Hour Cream; and the Elizabeth Arden color
cosmetics line.

    For more information, please contact:

     Melissa Garfola,
     Coburn Communication
     Tel:   +1-212-730-7277
     Email: melissa.garfola@coburnww.com

SOURCE  Elizabeth Arden