Avnet Electronics Marketing's X-Fest Explodes into Action in China

Avnet Electronics Marketing's X-Fest Explodes into Action in China

April 25, 2007

Standing Room Only for Attendees at Beijing Launch Event,
Exceeding Projections by More Than 200 Percent


    PHOENIX and SAN JOSE, Calif., April 25
/Xinhua-PRNewswire/ -- There was standing room only at the
launch of Avnet Electronics Marketing's X-Fest global
seminar and training series in Beijing on 3 April -- the
first in a 90-city worldwide programme jointly sponsored by
Avnet, Xilinx and industry leaders together in a
collaborative effort to provide system level solutions for
customers to meet with design challenges.

    More than 300 delegates -- twice the number originally
anticipated -- packed the main ballroom and function rooms
of the X-Fest venue in downtown Beijing for specialised
training on design solutions for FPGA circuitry and the
components surrounding FPGAs. 

    X-Fest also created a sensation at its next stop,
Shanghai, attracting close to 300 delegates to an event
originally designed for half that number. In addition to
technical sessions, attendees in Shanghai and Beijing also
witnessed demonstrations and displays sponsored by Agilent
Technologies, Analog Devices, Hirain, Lauterbach,
LynuxWorks, National Semiconductor, Rigol, Synplicity,
Texas Instruments, The MathWorks and Xilinx, which offered
a unique opportunity to explore some of the latest design
solutions.

    "We thought China was the obvious choice to launch
the X-Fest global seminar series because it is the heart of
the global electronics manufacturing machine," said
Tim Barber, vice president of global Xilinx marketing for
Avnet Electronics Marketing. "The outstanding results
of these first two sessions demonstrate that Avnet hears
the voice of customers and fulfilled their needs - the
customers are driving for system level solutions and moving
away from the single component solution support, which help
them overcome design challenges and complex market
demand."

    After the kick-off in Beijing and Shanghai, X-Fest
events continue to run throughout April in five other China
cities including Nanjing, Wuhan, Chengdu, Xian, and
Shenzhen. X-Fest will continue its global tour throughout
May-July 2007 in locations in Asia, including Korea, India,
Singapore, Australia, New Zealand and Taiwan. X-Fest events
are also planned throughout Europe, Japan and North
America. Complete program and registration information is
available online at http://em.avnet.com/xfest07 .

    "The global X-Fest program is the first of its
kind in the electronics distribution industry," Barber
added. "Joining forces with Xilinx and our other
partners has created an event which encompasses an entire
ecosystem of providers who can showcase the latest design
solutions that integrate with Xilinx FPGAs. What attendees
get is something very special -- an intense, single-day
session where design engineers can connect with multiple
suppliers to explore the latest breakthroughs in the FPGA
design space."
 
    Attendees left the first two X-Fest events armed with
the tools and practical knowledge necessary to tackle new
and existing design challenges for embedded processing,
DSP, power supplies, memory interfaces and analog front
ends.
 
    "The key to X-Fest's success is that it gives
design engineers deep insight into the key technology
domains. These are areas where Xilinx FPGAs deliver unique,
high impact capabilities, such as embedded processing,
digital signal processing, serial connectivity and logic
design," said Omid Tahernia, vice president and
general manager of the Processing Solutions Group at
Xilinx. "We look forward to replicating this success
as the event rolls on to cover 90 cities around the world,
allowing designers to explore and assess how these
breakthrough solutions can be applied to their own design
innovations.".

    About Avnet Electronics Marketing

    Avnet Electronics Marketing is an operating group of
Phoenix-based Avnet, Inc. (NYSE:AVT), a Fortune 500
company. Avnet Electronics Marketing serves electronic
original equipment manufacturers (EOEMs) and electronic
manufacturing services (EMS) providers in 70 countries,
distributing electronic components from leading
manufacturers and providing associated design-chain and
supply-chain services. The group's Web site is located at
http://www.em.avnet.com .

    About Avnet

    With more than 250 locations serving customers in 70
countries worldwide, Avnet (NYSE: AVT) markets, distributes
and adds value to the products of the world's leading
electronic component suppliers, enterprise computer
manufacturers and embedded subsystem providers.
Additionally, Avnet brings a breadth and depth of service
capabilities, such as supply-chain optimization, logistics
solutions, product assembly, device programming, computer
system integration and engineering design assistance. For
the fiscal year ended July 1, 2006, Avnet generated revenue
of $14.25 billion. Visit  www.avnet.com/ .

    About Xilinx 

    Xilinx, Inc. is the worldwide leader of programmable
logic solutions. For more information, visit
http://www.xilinx.com .


    For more information, please contact:
					
     Tamara Snowden			
     Xilinx North America			
     Tel: [phone]				
     Email: [e-mail]		
			
     Jody Janusch LaRoque
     Avnet Electronics Marketing Public Relations
     Tel: [phone]
     Email: [e-mail]

     Jaime Chan
     Avnet Electronics Marketing Asia
     Tel:   [phone]
     Email: [e-mail]