Starwood Hotels & Resorts Honoured At China Hotel Investment Summit -- Being Recognised as the Best in Service Excellence in the Industry

Starwood Hotels & Resorts Honoured At China Hotel Investment Summit -- Being Recognised as the Best in Service Excellence in the Industry

April 25, 2007

Starwood wins International Hospitality Excellence Award at
the largest annual gathering in the China hotel industry


    SINGAPORE, April 25 /Xinhua-PRNewswire/ -- Starwood
Hotels & Resorts has been voted as Best International
Hotel Chain for Hospitality Excellence at the recent China
Hotel Investment Summit (CHIS) in China, organized by HVS
International.  

    The prestigious CHIS International Hospitality
Excellence Award recognizes leading organizations that are
committed to advancement of the hospitality industry and
has consistently delivered excellence in the hospitality
service sector. The recipient should have an international
presence and demonstrated commitment towards excellence. 
CHIS 2007 is the most established and largest hotel summit
of its kind on China's hospitality investment, and is
attended by close to 500 top leaders of the international
hotel community and prominent Chinese hoteliers. 

    As the first international hotel chain to enter China
over 25 years ago, Starwood has been very active with
training and development of the upscale service standards
in China through various training programs and brand
standards for products and services, raising the
hospitality service standards in the upscale and luxury
segments of China to a whole new level with its entry. 
These training programs include comprehensive and
continuous activities and initiatives that guide hotel
associates on delivering the best service by brands.  

    "We are thrilled that we are recognized amongst
industry leaders as the best in service excellence.  This
is the largest annual gathering in the China hotel industry
and we are very honored to win this.  Our ultimate goal is
not only to offer our guests products and services that set
the benchmark for the industry, but also to create memorable
branded lifestyle experiences for our guests through
excellent guest service and initiatives to enhance guests'
experiences and drive loyalty to our hotels,"
commented Miguel Ko, President of Starwood Hotels &
Resorts, Asia Pacific.

    In addition to the CHIS Award, Starwood is also voted
China's Top 10 hotel chains in a recent TTG -- Euromonitor
International survey.  Organized by TTG Asia Media with
Official Market Information Provider, Euromonitor
International, the results of China Top 10 is obtained
through a six-month long study of official data, local
trade press information, and interviews with players from
all areas of the industry.  The rankings will provide top
performance benchmarks for new investors who are interested
in China's booming travel and tourism industry, and to help
them understand the China market better.  Starwood Hotels
& Resorts has been ranked among the top 10 performing
travel and tourism organizations under the China Top 10
Hotel Chains category.

    Starwood Hotels & Resorts, one of the largest
international upscale hotel groups in Greater China, has
been expanding aggressively in China for the last few
years.  Just in the first quarter of the year, Starwood has
announced the signing of 13 new hotels in China and Taiwan.
These hotels constitute an addition of close to 7,000 rooms
to the Starwood portfolio in Greater China.  This expansion
throughout Greater China follows on from the six new hotels
that opened in 2006 ( Sheraton Urumqi Hotel, Le Royal
Meridien Shanghai, Four Points by Sheraton Shanghai,
Pudong, Sheraton Ningbo Hotel, Sheraton Xiamen Hotel, The
Westin Beijing, Financial Street ).  Starwood Hotels &
Resorts currently operates 34 hotels in Greater China, and
is expected to open 37 new hotels within the next 3 years. 
  

    About Starwood Hotels & Resorts

    Starwood Hotels & Resorts Worldwide, Inc. is one of
the leading hotel and leisure companies in the world with
approximately 850 properties in more than 95 countries and
145,000 employees at its owned and managed properties.
Starwood(R) Hotels is a fully integrated owner, operator
and franchisor of hotels and resorts with the following
internationally renowned brands: St. Regis(R), The Luxury
Collection(R), Sheraton(R), Westin(R), Four Points(R) by
Sheraton, W(R), Le M¨¦ridien(R) and the recently announced
ALOFTSM and ELEMENTSM Hotels. Starwood Hotels also owns
Starwood Vacation Ownership, Inc., one of the premier
developers and operators of high quality vacation interval
ownership resorts.  For more information, please visit
http://www.starwoodhotels.com and
http://www.starwoodpressclub.com . 

    (Note: This press release contains forward-looking
statements within the meaning of federal securities
regulations. Forward-looking statements are not guarantees
of future performance or events and involve risks and
uncertainties and other factors that may cause actual
results or events to differ materially from those
anticipated at the time the forward-looking statements are
made. These risks and uncertainties are presented in detail
in our filings with the Securities and Exchange Commission.
Although we believe the expectations reflected in such
forward-looking statements are based upon reasonable
assumptions, we can give no assurance that our expectations
will be attained or that results and events will not
materially differ. We undertake no obligation to publicly
update or revise any forward-looking statement, whether as
a result of new information, future events or otherwise.)


    For more information, please contact:

     Hwee Peng Yeo
     Director, Corporate Communications, Asia Pacific
     Tel:   [phone]
     Fax:   [phone]
     Email: [e-mail]