Baidu and Nokia Spearhead Chinese Language Mobile Search

Baidu and Nokia Spearhead Chinese Language Mobile Search

March 17, 2006

China's No. 1 Search Engine and the World's Leading Mobile Communications Manufacturer Collaborate to Make Mobile Search Easier in Chinese

    BEIJING, March 17 /Xinhua-PRNewswire/ -- Baidu.com,
Inc. (Nasdaq: BIDU), the leading Chinese language Internet
search provider, and Nokia, the world's leading mobile
communications manufacturer, today announced that they are
collaborating to make mobile search easier and more
convenient in Chinese-speaking markets, including mainland
China, Hong Kong, and Taiwan. 

    (Logo:
http://www.newscom.com/cgi-bin/prnh/20041011/BAIDULOGO )

    As a result of this collaboration between Baidu and
Nokia, users of Nokia's Mobile Search Application, leading
with the high-end Nokia N70, Nokia N90 and other select S60
Nokia devices, will be able to access Baidu search services
via a user friendly search icon on the screen interface. 

    The Nokia Mobile Search Application with Baidu wireless
search services is designed to provide a simple and
convenient way for users of these Nokia devices to search
for information online and to connect with Baidu online
communities via wireless connections.  Four of Baidu's most
popular services, including Web Search, News Search, Image
Search and Baidu Post Bar, a popular query based community
invented by Baidu, are provided in this Application. 

    A free download of this pilot application will be
available from today for select devices in mainland China
only from http://www.nokia.com/mobilesearch . 

    "Our cooperation with Nokia is a demonstration of
Baidu's commitment to providing users with the most
convenient way to find information," said Mr. Xuyang
Ren, Director of Baidu's Business Development Department. 
"Nokia is one of Baidu's most important collaborators
in mobile search and together we will bring the best mobile
search experience to Chinese users."

    "Nokia's Mobile Search is noted for its ease of
use, and combined with Baidu's search services, people will
be able to extend their rich search experience to the mobile
domain in Chinese," said Dan Wong, vice president of
Multimedia Sales and Channels at Nokia, China.  "We
have chosen to collaborate with the leading Chinese
language search provider to connect our Chinese users to
information and to each other with the touch of a button. 
We are confident that this cooperation will strengthen both
Nokia and Baidu's position as leaders in mobile search in
China."

    About Baidu

    Baidu.com, Inc. is the leading Chinese language
Internet search provider. As a technology-based media
company, Baidu aims to provide the best way for people to
find information.  In addition to serving individual
Internet search users, Baidu provides an effective platform
for businesses to reach potential customers.  Baidu first
offered WAP and PDA based mobile search in 2004. Baidu's
ADSs, each of which represents one Class A ordinary share,
currently trade on the NASDAQ Global Market under the
symbol "BIDU".  http://www.baidu.com

    About Nokia

    Nokia is a world leader in mobile communications,
driving the growth and sustainability of the broader
mobility industry.  Nokia connects people to each other and
the information that matters to them with easy-to-use and
innovative products like mobile phones, devices and
solutions for imaging, games, media and businesses.  Nokia
provides equipment, solutions and services for network
operators and corporations.  http://www.nokia.com

    For more information, please contact:
 
     Cynthia He
     Baidu.com, Inc.
     Tel:   [phone]
     Email: [e-mail]

     Nokia 
     Communications
     Tel:   [phone]
     Email: [e-mail]

SOURCE  Baidu.com, Inc.