2007'02.01.Thu
Great Fun and Magical Value in Store for Guests at Hong Kong Disneyland

March 20, 2006

Double the Magic and Extra Magic
It's Like a Dream Come True
It's Like a Dream Come True
HONG KONG, March 20 /Xinhua-PRNewswire/ -- With the special offers available today for guests at Hong Kong Disneyland, it's like a dream come true. Residents of Hong Kong can take advantage of Double the Magic. And guests from Mainland China can choose their own Extra Magic. (Photo: http://xprnnews.xfn.info/HKDisney/20060320/Castle.htm ) ¡§As we pass through our first spring and swing into our inaugural summer at Hong Kong Disneyland, we want to offer our guests something exciting, magical and inspiring so they can share in the celebration of our first year of operations,¡¨said Roy Tan Hardy, Senior Vice President, Marketing, Hong Kong Disneyland. ¡§This is a great opportunity for those who have already experienced the magic of Hong Kong Disneyland to return and for those who have been waiting for just the right time to make their first visit.¡¨ Hong Kong's Residents Double the Magic With a valid Hong Kong ID, guests from Hong Kong can Double the Magic when they purchase a one-day ticket. For that one-day ticket, they receive a second magical visit free of charge to Hong Kong Disneyland. The second visit must be the same day type as the original day and must be the same person. This offer is available March 20 through June 28, 2006, but is not valid for Special Days (April 14-21, April 30 and May 1-6, 2006) when date-specific tickets are required. Mainland China Residents Choose Extra Magic Mainland China guests can choose their own Extra Magic when they book a visit to Hong Kong Disneyland through a travel agent. The Extra Magic choices include: a photo on Space Mountain or The Many Adventures of Winnie the Pooh; buy one main course meal and get the second for free; or a Disney-themed souvenir. This Extra Magic offer is available March 20 through September 30, 2006. Ms. Pan of GZL's outbound tour department said, ¡§This exciting ¡¥Extra Magic' promotion that Hong Kong Disneyland is offering exclusively to the trade will certainly be attractive to consumers. It is encouraging that Hong Kong Disneyland is tailoring promotions based on the needs and travel patterns from the different markets. This is a great opportunity for us to further promote Hong Kong Disneyland.¡¨ ¡§We create special offers based on the needs and desires of our guests,¡¨ continued Hardy. ¡§For example, the Double the Magic offer is perfect for families here in Hong Kong who can easily make a second trip to our resort in a short period of time. And for our friends who have longer travel involved from Mainland China and don't visit Hong Kong as frequently, we've developed an offer that adds more magic to their visits with the Extra Magic offer.¡¨ Now is a better time than ever to experience the magic of Hong Kong Disneyland. With two Broad-way style shows, uniquely Disney attractions and entertainment, a nightly fireworks extravaganza and two spectacular hotels, there's something for everybody in family. For more information, guests can visit http://www.hongkongdisneyland.com or call their local travel agent. About Hong Kong Disneyland Opened on September 12, 2005 and located on lush Lantau Island overlooking Penny's Bay, Hong Kong Disneyland Resort is a new, world-class family entertainment and recreation center consisting of a magical, Disneyland-style theme park of shows and attractions, Hong Kong Disneyland Hotel (400 guestrooms), Disney's Hollywood Hotel (600 guestrooms) and Inspiration Lake, a public area featuring boat rentals and a 3.5 hectare arboretum. Offering guests of all ages a full day immersed in imagination and creativity uniquely Disney, Hong Kong Disneyland is home to Mickey Mouse, Snow White, Mulan and other Disney characters beloved the world over. A joint venture of The Walt Disney Company and Hong Kong SAR Government, Hong Kong Disneyland Resort employs 5,000 cast members. The HKSAR Government estimated the first phase of the project will generate a present economic value of HK$148 billion (US$19 billion) in benefits to Hong Kong over a 40-year period. The project was announced in 1999 and construction began in 2003. For further enquiries, please contact: Glendy Chu Director, Media Relations Hong Kong Disneyland Tel: +852-3550-2354 Email: glendy.chu@disney.com Esther Wong Manager, Public Affairs Hong Kong Disneyland Tel: +852-3550-2335 Email: esther.wong@disney.com SOURCE Hong Kong Disneyland
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