Great Fun and Magical Value in Store for Guests at Hong Kong Disneyland

Great Fun and Magical Value in Store for Guests at Hong Kong Disneyland

March 20, 2006

Double the Magic and Extra Magic
It's Like a Dream Come True

    HONG KONG, March 20 /Xinhua-PRNewswire/ -- With the
special offers available today for guests at Hong Kong
Disneyland, it's like a dream come true. Residents of Hong
Kong can take advantage of Double the Magic.  And guests
from Mainland China can choose their own Extra Magic. 

    (Photo: 
http://xprnnews.xfn.info/HKDisney/20060320/Castle.htm ) 

    ¡§As we pass through our first spring and swing into
our inaugural summer at Hong Kong Disneyland, we want to
offer our guests something exciting, magical and inspiring
so they can share in the celebration of our first year of
operations,¡¨said Roy Tan Hardy, Senior Vice President,
Marketing, Hong Kong Disneyland. ¡§This is a great
opportunity for those who have already experienced the
magic of Hong Kong Disneyland to return and for those who
have been waiting for just the right time to make their
first visit.¡¨ 

    Hong Kong's Residents Double the Magic 

    With a valid Hong Kong ID, guests from Hong Kong can
Double the Magic when they purchase a one-day ticket.  For
that one-day ticket, they receive a second magical visit
free of charge to Hong Kong Disneyland. The second visit
must be the same day type as the original day and must be
the same person. This offer is available March 20 through
June 28, 2006, but is not valid for Special Days (April
14-21, April 30 and May 1-6, 2006) when date-specific
tickets are required. 

    Mainland China Residents Choose Extra Magic 

    Mainland China guests can choose their own Extra Magic
when they book a visit to Hong Kong Disneyland through a
travel agent.  The Extra Magic choices include: a photo on
Space Mountain or The Many Adventures of Winnie the Pooh;
buy one main course meal and get the second for free; or a
Disney-themed souvenir. This Extra Magic offer is available
March 20 through September 30, 2006. 

    Ms. Pan of GZL's outbound tour department said, ¡§This
exciting ¡¥Extra Magic' promotion that Hong Kong Disneyland
is offering exclusively to the trade will certainly be
attractive to consumers.  It is encouraging that Hong Kong
Disneyland is tailoring promotions based on the needs and
travel patterns from the different markets. This is a great
opportunity for us to further promote Hong Kong
Disneyland.¡¨ 

    ¡§We create special offers based on the needs and
desires of our guests,¡¨ continued Hardy. ¡§For example,
the Double the Magic offer is perfect for families here in
Hong Kong who can easily make a second trip to our resort
in a short period of time. And for our friends who have
longer travel involved from Mainland China and don't visit
Hong Kong as frequently, we've developed an offer that adds
more magic to their visits with the Extra Magic offer.¡¨ 

    Now is a better time than ever to experience the magic
of Hong Kong Disneyland. With two Broad-way style shows,
uniquely Disney attractions and entertainment, a nightly
fireworks extravaganza and two spectacular hotels, there's
something for everybody in family. 

    For more information, guests can visit
http://www.hongkongdisneyland.com or call their local
travel agent. 

    About Hong Kong Disneyland 

    Opened on September 12, 2005 and located on lush Lantau
Island overlooking Penny's Bay, Hong Kong Disneyland Resort
is a new, world-class family entertainment and recreation
center consisting of a magical, Disneyland-style theme park
of shows and attractions, Hong Kong Disneyland Hotel (400
guestrooms), Disney's Hollywood Hotel (600 guestrooms) and
Inspiration Lake, a public area featuring boat rentals and
a 3.5 hectare arboretum. Offering guests of all ages a full
day immersed in imagination and creativity uniquely Disney,
Hong Kong Disneyland is home to Mickey Mouse, Snow White,
Mulan and other Disney characters beloved the world over. 

    A joint venture of The Walt Disney Company and Hong
Kong SAR Government, Hong Kong Disneyland Resort employs
5,000 cast members. The HKSAR Government estimated the
first phase of the project will generate a present economic
value of HK$148 billion (US$19 billion) in benefits to Hong
Kong over a 40-year period. 

    The project was announced in 1999 and construction
began in 2003. 

    For further enquiries, please contact:

     Glendy Chu                                            
 
     Director, Media Relations                    
     Hong Kong Disneyland                          
     Tel:   [phone]                                
     Email: [e-mail]        

     Esther Wong  
     Manager, Public Affairs 
     Hong Kong Disneyland   
     Tel:   [phone]  
     Email: [e-mail]    

SOURCE  Hong Kong Disneyland