Bytemobile Appoints Telecom Industry Veteran John Cole As Vice President and General Manager, Asia Pacific

Bytemobile Appoints Telecom Industry Veteran John Cole As Vice President and General Manager, Asia Pacific

March 14, 2007

    MOUNTAIN VIEW, Calif., March 14 /Xinhua-PRNewswire/ --
Bytemobile, Inc., the global leader in multi-service
optimization solutions for mobile data networks, today
announced the appointment of John Cole as vice president
and general manager, Asia Pacific.  Based in Singapore,
Cole will be responsible for the company's field operations
in all of Asia except Japan, as well as Australia and New
Zealand.

    Cole has more than 20 years of sales, marketing,
business development, and general management experience in
the telecommunications industry.  Before joining
Bytemobile, he was senior vice president and managing
director, Asia Pacific, at Tellabs, Inc.  Over a five-year
period, his organization achieved a cumulative sales growth
rate of 100%.  Prior to Tellabs, Cole spent 12 years in a
succession of field operations management positions in Asia
at Motorola, Inc.  He holds a B.B.A. degree in Accounting
from the University of Portland and began his career as a
senior accountant at Coopers & Lybrand (now
PricewaterhouseCoopers).

    "With its vast population of mobile consumers,
Asia is a strategic geography for us," said Hatim
Tyabji, executive chairman of Bytemobile.  "Network
operators throughout the region face capacity and
performance challenges caused by the rapid growth of their
subscriber bases.  We believe that John Cole, with his many
years of localized experience in various Asian country
markets, will provide strong sales leadership as the region
moves to 3G networks and increasingly sophisticated data
services."

    Gartner Dataquest estimates that total revenues for
wireless data services in Asia will grow from $19.8 billion
in 2006 to $35.0 billion in 2009.  Morgan Stanley projects
that China, India and Korea will rank first, third and
ninth, respectively, among country markets for mobile
services by 2010.

    About Bytemobile, Inc.

    Bytemobile is the global leader in optimization
solutions which simplify, unify and accelerate the delivery
of advanced wireless data services to mobile handsets,
laptops and PDAs.  Today, Bytemobile solutions are
installed in the wireless networks of more than 70
carriers, which serve nearly one billion mobile subscribers
in over 40 countries across Asia, North America, South
America, Europe, the Middle East, and Africa.  The
company's customers include leading network operators such
as Astelit, China Mobile, Cingular, KPN, NTT DoCoMo, O2,
Orange, PTC, PTK Centertel, Sprint Nextel, T-Mobile,
Telecom Italia Mobile, Telefonica Moviles, Vodafone, and
Willcom.  Bytemobile is a privately held company
headquartered in Mountain View, California.  The company
has regional sales and support offices in Bracknell,
England; Tokyo, Japan; Beijing, China; Singapore; and
Sydney, Australia; and research and development centers in
Patras, Greece; Marlborough, Massachusetts; and Champaign,
Illinois.  To learn more about Bytemobile, visit
http://www.bytemobile.com .

    NOTE:  Bytemobile and the Bytemobile logo are
trademarks of Bytemobile, Inc. and may be registered in
some jurisdictions.  All other product or service names are
the property of their respective owners.


    For more information, please contact:

     Tod Bottari, Director
     Corporate Communications, Bytemobile
     Tel:   [phone]
     Email: [e-mail]