Limelight Networks Selected to Provide Content Delivery for the New Media Group's 'World-On-Demand' IPTV Platform in the Asia-Pacific Region

Limelight Networks Selected to Provide Content Delivery for the New Media Group's 'World-On-Demand' IPTV Platform in the Asia-Pacific Region

March 14, 2007

Limelight Is Now Delivering a Wide Range of Popular TNMG
Content, Including TNMG's Exclusive IPTV Coverage of the
2007 Cricket World Cup Tournament

    TEMPE, Ariz. and SINGAPORE, March 14
/Xinhua-PRNewswire/ -- Limelight Networks, a leading
content delivery network for digital media, today announced
it has been selected as the exclusive provider of streaming
media services by The New Media Group, KK
("TNMG") headquartered in Tokyo.  Under the
multi-year agreement, Limelight will deliver TNMG's
Internet Protocol Television (IPTV) offerings to audiences
in Japan, Korea and other parts of the World.  The
Limelight network is now delivering a wide range of popular
TNMG-enabled content, via its "World on Demand"
IPTV portal, which has exclusive IPTV distribution rights
to the 2007 ICC Cricket World Cup Tournament in select
markets.

    TNMG currently offers more than 40 live TV channels
from Great Britain, Italy, Pakistan, India, France,
Germany, and Australia to thousands of viewers in its core
markets.  

    Via its "World on Demand" platform, TNMG's
premium brand offerings include the Star TV suite of
channels, the Fox Channel, TV5 and Ten Sports, as well as
its own channels FCTV (Full-Contact TV), Century, and
Sense, which it delivers in an always-on mode via the
Limelight network.  In addition, TNMG's Community
Management Tools, proprietary middleware that includes an
SMS/CMS and Billing Gateway and a flash-based user
interface, all leverage the Limelight network to provide an
integrated user experience.

    "Integrating real IPTV and easy-to-use Community
Management Tools will be a revolutionary step in the user
experience," said Randy McGraw, President of TNMG. 
"We have a vision to deliver 'digital utility' to our
communities and to become a positive factor for the
communities we serve -- and with Limelight Networks, we are
taking a meaningful step toward realizing that
vision."

    "Our engagement with TNMG is proving highly
successful, with consistent, reliable delivery of streams
to IPTV set-top boxes and PC's in Japan and their other
targeted regions," said Matthew H. Sturgess, Vice
President of 
Asia-Pacific at Limelight Networks.  "Our highly
scalable content delivery network was specifically designed
to help companies such as TNMG to stream high bandwidth
'live' and 'on demand' rich media content via the Internet
to vast audiences across the globe, and we look forward to
helping TNMG deliver a superior viewing experience to their
customers."

    About Limelight Networks

    Limelight Networks is a high performance content
delivery network for digital media, providing massively
scalable, global delivery solutions for on-demand and live
Internet distribution of video, music, games and downloads.
 Limelight Networks' infrastructure is optimized for the
large object sizes, large content libraries, and large
audiences associated with compelling rich media content. 
Limelight is the content delivery network of choice for
more than 700 of the world's top media companies, including
Akimbo, Amazon Unbox(TM), Belo Interactive, Brightcove,
"BuyMusic" @ Buy.com, DreamWorks, LLC, Facebook,
FOXNews.com, IFILM, ITV Play, Metacafe, MSNBC.com, MySpace,
NC Interactive, Valve Software, Radio Free Virgin and Xbox
Live.  For more information, visit www.llnw.com.

    About The New Media Group, K.K.

    TNMG is the leading digital media platform developer
and community media operator in the Asia Pacific region. 
Partnered with the world's leading media and technology
companies, TNMG developed, owns, and operates The World On
Demand Network (the region's most comprehensive IPTV
platform), MY-World Communities (a leading portal for the
advanced formation and management of online communities and
their personal media), and Factor Mobile, KK (a mobile
platform development and operations group that uses the
patented "1-to-Many" development tool to allow
content and service providers, advertisers, and marketers
to develop and launch Pan-Asian content initiatives for
consumption on mobile devices).  TNMG also operates Media
Pay(TM), a Japan and East-Asia payments gateway that
utilizes every electronic wallet and conventional payment
method available in those markets from minor branded
affinity cards to cash collection at 35,000 distribution
points.  Founded by executives in the media, technology and
financial communities, TNMG is headquartered in Tokyo,
Japan, and maintains network operations facilities in
Yokohama, Japan and a development center and
post-production studio in Chennai, India.  The team at TNMG
invites everyone to visit www.TheNewMediaGroup.net to learn
more about what the company is doing.  We accept
communication in Japanese, English, Mandarin, French,
Spanish, Hindi, Tamil, Urdu, and Arabic.


    For more information, please contact: 

     Wynne Ahern
     Communication Strategies, LLC
     Tel:   [phone]
     Email: [e-mail]

     Ms. K. Kanazawa
     The New Media Group, KK, 
     Tel:   [phone]
     Email: [e-mail]