CEVA Expands Global Presence With New Sales and Support Office in Shanghai, China

CEVA Expands Global Presence With New Sales and Support Office in Shanghai, China

March 07, 2006

Move Strengthens CEVA's Commitment to Expanding Customer Base in China's Booming Semiconductor Industry

    SAN JOSE, Calif., March 7 /Xinhua-PRNewswire/ -- CEVA,
Inc. (Nasdaq: CEVA; LSE: CVA), the leading licensor of
digital signal processor (DSP) cores, multimedia, GPS and
storage platforms to the semiconductor industry, today
announced the opening of a new sales and support office in
Shanghai, China. This new facility will provide local
support to CEVA's growing numbers of customers in China and
target new business development for CEVA in the region.

    (Photo:  NewsCom: 
http://www.newscom.com/cgi-bin/prnh/20051010/CEVALOGO )

    At a recent semiconductor summit in Shanghai, industry
forecasters reported that China produced approximately 30
billion integrated circuits last year -- a year-over-year
increase of 36.7 percent. More specific to the CEVA
opportunity there, market research firm Forward Concepts
has reported that China represents one of the
fastest-growing markets for DSPs, and is already the
largest market for cellular and consumer electronics chips,
with a regional share that is estimated to be worth $10
billion by 2010.

    CEVA's establishment of a direct presence in China is
driven by the growing number of engagements with customers
and partners in the region -- including a recently
announced agreement with Spreadtrum Communications who
licensed and utilize the CEVA-TeakLite, CEVA-Teak and
CEVA-X1620 DSP cores to develop baseband processors for
2/2.5/3G wireless handsets.

    CEVA's Vice President of Sales in Asia, Gweltaz Toquet,
said, "China represents a major growth market for CEVA
and the CEVA-TeakLite and CEVA-X DSP cores are emerging as
the "DSPs of Choice" for portable multimedia
devices and 3G mobile phones here. We understand the
increasingly important role that Chinese companies are
playing in the worldwide consumer electronics and wireless
handsets markets, and through the addition of local sales
and support in the region, we aim to develop our
partnerships with our existing customers and to grow our
customer base in the region."

    The CEVA China office is located at:  Room 420, 4/F.,
Apollo Business Center, No.1440, Yan An Road (C), Shanghai
200040, PR China. The telephone number is [phone]
and fax is [phone].

    About CEVA, Inc.

    Headquartered in San Jose, Calif., CEVA is the leading
licensor of digital signal processor (DSP) cores,
multimedia, GPS and storage platforms to the semiconductor
industry. CEVA licenses a family of programmable DSP cores,
associated SoC system platforms and a portfolio of
application platforms including multimedia, audio, Voice
over Packet (VoP), GPS location, Bluetooth, Serial Attached
SCSI and Serial ATA (SATA). In 2005 CEVA's IP was shipped in
over 115 million devices. CEVA was created through the
merger of the DSP licensing division of DSP Group and
Parthus Technologies. For more information, visit
http://www.ceva-dsp.com .

    Visit CEVA at ESC China - Booth 1Q18

    For more information, please contact:

     Richard Kingston of CEVA, Inc.
     Tel:   [phone]
     Email: [e-mail]

     Mike Sottak of Wired Island, Ltd.
     Tel:   [phone]
     Email: [e-mail], for CEVA, Inc.

SOURCE  CEVA, Inc.