Financial Times Launches FT.com China

Financial Times Launches FT.com China

March 07, 2006

    HONG KONG, March 7 /Xinhua-PRNewswire/ -- The Financial
Times announces the launch of FT.com China today, a new
section on the Financial Times' website dedicated to
covering China, its unique business opportunities and
challenges, and its influence on the global economy. 

    Consolidating the FT's award-winning China news
coverage, comment and analysis into one destination, FT.com
China -- at http://www.ft.com/china -- is the most
comprehensive source of intelligence for understanding the
world's most dynamic economy. 

    "Global business leaders cannot afford to fall
behind in staying informed about an economy and market as
crucial as China," said Edward Cheng, Asia news editor
of FT.com.  "With FT.com China, the world's business
elite will now have a single resource to help them
understand the forces shaping China, with context and
independent insight only the FT can provide."

    FT.com China is updated daily with top China stories,
features a rich archive of the FT's special reports on
China, and has tools such as RSS feeds so time-starved
business readers can track the latest news, trends and
regulatory developments driving the fast-changing Chinese
economy.

    FT.com China is clearly organised into six
subsections:

    1. Economy & Trade -- covers Chinese economic data,
trade and intellectual
       property, renminbi reform, China's role in the
global economy;

    2. Politics & Policy -- Chinese politics, foreign
policy, bilateral
       relations (US-China, India-China), China's rise in
diplomatic and
       military spheres of influence;

    3. Finance & Markets -- Chinese financial
institutions, western banks
       entering China, development of China's capital
markets; 

    4. Business -- Chinese companies in non-financial
sectors such as
       technology, manufacturing, energy/oil,
consumer/retail, autos and
       property; and foreign companies doing business in
China;

    5. Regulation & Reform -- Chinese regulations,
liberalisation policies,   
       the pace of financial sector reform and opening to
foreign direct
       investment;

    6. Society -- Social/public/cultural issues in China
such as democracy
       movements, worker safety, environment, healthcare,
and media policy

    A marketing campaign in support of FT.com China
entitled, "Five-Star China Coverage on a Single
Superior Site", will begin running in both the
Financial Times newspaper and on FT.com.  Hiroko Hoshino,
Regional Online Business Development Manager, FT Asia
commented, "We are delighted to launch FT.com China. 
It's an exciting new platform for FT.com and a first of its
kind on our site. FT.com China is creating new opportunities
to reach a community of users and advertisers focused on
China."

    About the Financial Times

    One of the world's leading business publications, the
Financial Times is recognized internationally for its
accuracy, authority and independence.  Since its launch in
September 2003, the FT's Asia edition has incisive news
reporting with rigorous analysis and inspired commentary. 
Winner of the Society of Publishers in Asia
"Excellence in Newspapers" Award in 2004 and most
recently voted the "Best Newspaper in the World"
in an independent study of business executives in 50
countries, the FT is widely considered to be indispensable
reading for senior decision-makers in business, finance and
public affairs.

    FT.com ( http://www.ft.com ) is one of the world's
leading business information portals, and the internet
partner of the Financial Times. FT.com has 4.1 million
monthly unique users, attracts more than 41.3 million
monthly page views (ABCe September 2005).

    For more information, please contact:
     
     Jolie Hunt
     Financial Times, Public Relations
     Hong Kong 
     Tel:   [phone]
     Email: [e-mail]

SOURCE  Financial Times