Checkpoint Systems Introduces New Evolve (TM) Dual-Function EAS-EPC Labels

Checkpoint Systems Introduces New Evolve (TM) Dual-Function EAS-EPC Labels

May 02, 2007

First Company to Introduce Standard EPC Gen-2 Compliant
Labels Compatible with RF-EAS Systems

    HONG KONG, May 2 /Xinhua-PRNewswire/ -- Checkpoint
Systems, Inc. (NYSE: CKP), a leading manufacturer and
marketer of identification, tracking, security and
merchandising solutions for the retail industry and its
supply chain, today announced the introduction of the
Evolve(TM) family of labels, the company's new
dual-function EAS-EPC labels for security and inventory
management applications. Representing the industry's first
truly integrated electronic article surveillance (EAS) and
radio frequency identification (RFID) labeling product, 
the new dual-function labels are designed to help retailers
improve their inventory visibility at case and item level,
while at the same time maximize the benefits of their EAS
security systems.

    "With the introduction of the Evolve labels, we
are now able to provide our customers with a product that
combines the benefits of both EAS and EPC functionality
into one small, integrated label," says George Off,
Checkpoint CEO.  "The Evolve label is a good example
of the 'Checkpoint way' - we design products that make
sense for retailers today, while also providing them with a
path to the future. With Evolve EAS-EPC labels, they can
leverage their investments in RF-EAS systems, while
capitalizing on the benefits of RFID for improved inventory
management and visibility across their supply chains.
Ultimately, that's good for the consumer as it leads to
better merchandise availability."

    "As products move through the supply chain,
on-shelf availability is negatively impacted by theft,
damage and paperwork errors," he explains. "The
combined functionality of the Evolve labels provides the
benefits of EAS theft deterrence and EPC inventory
visibility. We believe this new labeling solution
represents a very practical way forward for retailers,
providing them with a flexible and incremental approach to
change, at a pace with which they are comfortable."  

    The patent-pending Evolve labels operate in the UHF
band of 860 to 960 MHz for the additional advantage of
traceability, and at 8.2 MHz for RF-EAS systems.
Checkpoint's technical expertise and innovative
manufacturing processes enable the company to combine a Gen
2-compliant product and EAS circuit. As an added benefit,
the EAS performance is significantly enhanced. The UHF
antenna incorporates the use of Impinj Monza silicon and
allows the ability to track information at a greater read
distance at the receiving dock doors and onto the sales
floor.  The Evolve labels can be used in conjunction with
existing Checkpoint RF EAS systems and are Gen 2 compliant
to work with Checkpoint's UHF Portals or any certified Gen
2 reader and antenna hardware.

    Checkpoint Systems has a long, established history with
retailers and their suppliers through its EAS-based security
and shrink management business.  With more than one million
RF devices installed in retail stores around the world
today and more than 100 billion products secured over its
38 year history, Checkpoint's global source tagging program
leads the industry, providing retailers and their suppliers
with the most comprehensive suite of tools to improve
merchandise availability for the consumer. CheckNet, the
company's global logistics and data communications platform
for its source tagging service, provides real-time delivery
of critical item level information and protection applied
on products at the point of manufacture.  In addition, the
company's extensive radio frequency (RF) knowledge and
expertise enables Checkpoint to develop high-performing
RFID solutions for item-level and case and pallet
applications in the retail supply chain. 

    Evolve labels can be customized to support a variety of
form factor requirements and are available now for trials. 

    "The business possibilities and benefits offered
by Evolve EAS-EPC labels are significant," concluded
Off. "When combined with CheckNet, our customers will
have access to the best combined security and tracking
solution available on the market today."

    About Checkpoint Systems, Inc.

    Checkpoint Systems, Inc. is a leading manufacturer and
marketer of identification, tracking, security and
merchandising solutions for the retail industry and its
supply chain. Checkpoint's services are aimed at increasing
sales and protecting the profits of its customers. Listed on
the NYSE (NYSE:CKP), Checkpoint operates in every geographic
market and employs 3,200 people worldwide. Checkpoint
specializes in source protection of consumer goods, EAS
(Electronic Article Surveillance), RFID (Radio Frequency
Identification) and merchandising solutions. 

    For additional information, visit the Checkpoint
Systems Web site at www.checkpointasiapacific.com .

    Checkpoint Systems, Inc.
     Asia Pacific
     Natalie Chan
     Tel :   [phone]
     Emaill: [e-mail]
     www.checkpointasiapac.com