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2007'05.17.Thu
Chipnuts COO John Yu Delivered Keynote Address at IET & FSA International Semiconductor Forum
May 15, 2007


Consumer Electronics Industry; Perspectives for a Paradigm
Shift

    SHANGHAI, China, May 15 /Xinhua-PRNewswire/ -- Chipnuts
Technology (Shanghai), Inc. announced that its COO John Yu
was invited to deliver Keynote address on Fourth IET &
FSA International Semiconductor Forum in May 14 and 15,
Paris, France. This is the first time that IET & FSA
invited a Chinese company to do the keynote speech, and
John is also the only keynote speaker who came from Asia.
 
    John offered a great presentation titled "Consumer
Electronics and the Semiconductor Industry; Perspectives for
a Paradigm Shift" to all of the high-tech industry
leaders from around the world.

    John firstly introduced the general consumer
electronics market information in China and also gave out
his perspectives about the future growth. Then he focused
on the dilemma that the Chinese consumer electronics and
semiconductor industry is facing and came up with the
conclusion that the design houses and brand-name venders
need the ready-to-go platform including highly-integrated
chipsets, operation system and software applications to
enable them deliver electronic products quickly,
efficiently and cost-effectively, to survive the extremely
competitive market in China. Chipnuts is playing the role
of inspiring technology innovation and driving industry
revolution to a win-win future.

    John's speech was well received by all attendees, and
resulted in a passionate discussion. 

    About Chipnuts

    Chipnuts Technology (Shanghai), Inc. was formed in
September, 2003 by technology veterans, sales and marketing
experts from Silicon Valley and China with a mission to
deliver mobile consumer electronic platforms with highly
integrated chipsets, system software and reference
designs.

    With the introduction of next-generation AP, SmartNX
Mobile(TM) OS, and a number of innovative total-solution
platforms. Chipnuts covers the entire mobile consumer
electronics spectrum and enable customers to develop
highly-differentiated products efficiently and
cost-effectively.

    About IET & FSA International Semiconductor Forum

    IET & FSA International Semiconductor Forum is
started by FSA (Fabless Semiconductor Association), the
voice of the global fabless business model, and the
Institution of Engineering and Technology (IET), the
largest professional engineering society in Europe.

    The event brings together high-tech industry leaders
from around the world to examine the most pressing issues
surrounding today's semiconductor industry. Building on the
success of previous events, the forum will feature five
esteemed keynote speakers, an executive/business track and
this year, a new technical track targeted for engineers.

    Visionary Keynote Speakers this year

     1.  Mike Muller, CTO, ARM
     2.  Wim Roelandts, President, CEO and Chairman,
Xilinx, Inc.
     3.  Jan Willis, Senior Vice President of Industry
Alliances, 
         Cadence Systems, Inc.
     4.  Ron Torten, CEO, NemeriX
     5.  John Yu, COO, Chipnuts

    For more information, please contact:

     Marketing Dept. of Chipnuts
     Leo Wang
     Tel:   +86-21-51028168-8725
     Fax:   +86-21-58368996
     Email: Leo.Wang@Chipnuts.com 
     Web:   http://www.chipnuts.com 

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