dotMobi to Auction 15 Premium Names in March

dotMobi to Auction 15 Premium Names in March

February 23, 2007

Highly desired .mobi names to go on the auction block,
continuing the momentum and development of new mobile
content


    DUBLIN, Ireland and WASHINGTON, Feb. 23
/Xinhua-PRNewswire/ -- On the heels of a successful auction
appearance in 2006 when .mobi domain names sold for a
combined total of just under US$400,000, dotMobi is making
15 premium names available via auction.

    On March 7, dotMobi plans to auction a select group of
domains at T.R.A.F.F.I.C. WEST 2007 in Las Vegas. The .mobi
names scheduled for auction are: "airfare,"
"areacodes," "cam,"
"casinos," "creditscore,"
"directions," "eat," "libre,"
"loancalculator," "models,"
"newmusic," "pics," "pizza,"
"realestate" and "singles."  This
selection of names is subject to change at dotMobi's
discretion.

    These names join the 400,000 .mobi domains that have
been registered since General Registration commenced on
October 11, 2006.

    "Last October, the T.R.A.F.F.I.C. auction put
three .mobi domains into the Top 15 emerging domain sales
for 2006. The demand for these domains demonstrated the
industry excitement around mobile content," said Neil
Edwards, CEO of dotMobi. "We expect this list of 15
names to draw an equal, if not greater, demand. And with
the variety of free tools and developer partners we have,
building content behind these names will be a simple and
affordable proposition for the buyers." 

    He added, "But more importantly, the sale of these
15 highly desirable names allows dotMobi to fund ongoing
initiatives for the web developer and content provider
communities such as our developer forum at http://dev.mobi
and the free mobile readiness testing and reporting tool at
http://ready.mobi." 

    The dotMobi Premium Names list is a compilation of
commonly used words and phrases which dotMobi has set aside
for equitable allocation as an alternate to the traditional
"first come, first serve" procedure. These names
will be distributed in batches through 2008 using both
auction and Request for Proposals (RFP) processes. 

    For more information on .mobi domains and how to
register .mobi domains, see http://pc.mtld.mobi. Visit the
dotMobi blog at http://blog.mobi . 

    Learn more about the T.R.A.F.F.I.C. WEST 2007 event and
auction at http://www.targetedtraffic.com/index.html .

    About dotMobi

    dotMobi (the informal name of mTLD Top Level Domain,
Ltd.), a joint venture company based in Dublin, Ireland
with offices in Washington, DC and Beijing, is leading the
development of Internet usage from mobile phones with the
.mobi domain name. Unique among domain name providers,
dotMobi ensures that services and sites developed around
.mobi are optimized for use by mobile devices. On-the-go
consumers can have confidence that an Internet site or
service will work from their mobile device when using the
.mobi address.

    dotMobi is backed by leading mobile operators, network
and device manufacturers, and Internet content providers,
including Ericsson, GSM Association, Hutchison 3,
Microsoft, Nokia, Orascom Telecom, Samsung Electronics,
Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone.
dotMobi is also a sponsor of W3C's Mobile Web Initiative. 


    For more information, please contact:

     Vance Hedderel
     dotMobi (mobile Top Level Domain, Ltd.)
     Tel:   [phone]
     Email: [e-mail]

     Danielle Siemon
     A&R Edelman Public Relations
     Tel:   [phone]
     Email: [e-mail]


SOURCE  dotMobi