Mojo Media Works Licenses OpenTV Participate

Mojo Media Works Licenses OpenTV Participate

February 22, 2007

First deployment to drive interactive games and gaming
business in the Philippines


    SAN FRANCISCO, Feb. 22 /Xinhua-PRNewswire/ -- OpenTV
Corp. 
(Nasdaq: OPTV), one of the world's leading providers
solutions for the delivery advanced television and cross
platform interactive services, today announced a multi-year
licensing agreement for its OpenTV Participate(TM) system
with Mojo Media Works (Mojo), a Shanghai-based content
provider and interactive entertainment operator with
operations in mainland China and the Philippines.

    Mojo, whose first project with OpenTV is the launch of
an extensive multiplatform interactive games and gaming
business in the Philippines, will use the OpenTV
Participate system as the backbone of its operations.  The
initial service will involve the management and
distribution of the U.S. gaming format Slingo(TM) via
kiosks in boutiques around the country.  SMS TV services
will be deployed shortly afterwards followed by other
platforms such as Web, WAP, and J2ME Mobile applications in
the future.  

    The OpenTV Participate system will allow Mojo to manage
their entire business centrally with controlled access
available for local boutique managers and cashiers.  Mojo
will use OpenTV Participate's single account login and
centralized loyalty and CRM modules, allowing them the
ability to build an ongoing relationship with their
customers from their very first day of operation.  OpenTV
will also create special engines for Mojo's unique TV
gaming formats as well as provide the powerful OpenTV
Participate participation TV module for live TV, web, and
SMS-based participation.

    David Turnaroff, CEO of Mojo Media Works and a U.S.
entertainment industry veteran, says, "We looked far
and wide for the right system to manage our vision for the
business which uses TV as the primary funnel and multiple
platforms as the means of interactive participation. 
Nothing came close to the power, flexibility, and product
features of the OpenTV Participate system, which is
effectively our cross platform strategy in a box.  Our
confidence in the OpenTV Participate product has been
enhanced by the highly capable product team whose knowledge
adds significantly to our ability to deliver our business
plan."

    "We are delighted to be working with Mojo Media
Works and look forward to a long and fruitful
partnership," said Mike Ivanchenko, Senior Vice
President & Managing Director, Asia Pacific at OpenTV. 
"Mojo is precisely the kind of forward-thinking client
the OpenTV Participate system was designed for, and we are
excited that they plan to use the full capabilities of the
system in such an ambitious way."

    About OpenTV

    OpenTV is one of the world's leading providers of
solutions for the delivery of digital and interactive
television. The company's software has been integrated in
over 73 million digital set-top boxes around the world. The
software enables enhanced program guides, video-on-demand,
personal video recording, enhanced television, interactive
shopping, interactive and addressable advertising, games
and gaming and a variety of consumer care and communication
applications. For more information, please visit
http://www.opentv.com .


    For more information, please contact:

     Barbara Cassidy
     OpenTV
     Tel:    [phone]
     Email:  [e-mail]

     Shirley Wong Walker
     Manning Selvage & Lee
     Tel:    [phone]
     Email:  [e-mail]


SOURCE  OpenTV, Inc.