Envivio Announces World's First Telco-Grade AVS Encoder for Broadcast and IPTV Deployments in China

Envivio Announces World's First Telco-Grade AVS Encoder for Broadcast and IPTV Deployments in China

March 21, 2007

Ministry of Information and Industry, SARFT and AVS
Workgroup to Attend Introduction of 4Caster B3 With AVS at
CCBN


    SOUTH SAN FRANCISCO, Calif., March 21
/Xinhua-PRNewswire/ -- Demonstrating its ongoing dedication
to the Chinese market and the production of the highest
quality encoding solutions for video convergence from
mobile to HD, Envivio Inc. today announced the world's
first telco-grade encoder that supports AVS for Broadcast
and IPTV deployments.  Delivering broadcast quality for
both growing markets, the Envivio(R) 4Caster(TM) B3
professional encoder now supports AVS alongside with MPEG-4
AVC/H.264 and enables upgradeable deployments, through the
use of updatable firmware.  The new B3 with the AVS option
will be demonstrated at the China Content Broadcasting
Network (CCBN) trade show from March 29-April 1 on the
Envivio stand #3401. The B3 will also have a formal
introduction at a pre-show reception organized by CCBN and
Envivio and attended by members of the Ministry of
Information and Industry, SARFT and the AVS Workgroup.

    "Envivio is pleased to endorse the AVS standard by
providing the first telco-grade and broadcast quality
professional AVS encoder to the market.  Supporting the
build-out of the digital television infrastructure market
in China is a key focus for Envivio," said Julien
Signes, President and CEO of Envivio Inc. "We are
dedicated to leading the development of IP video solutions
that offer the latest in video technology for Chinese
broadcasters and service providers."

    New Envivio B3 with AVS Option is Flexible and
Interoperable for Chinese Service Providers

    To support the Chinese conversion to an all-digital
broadcasting infrastructure, the 4Caster B3 is the first
professional encoder on the market to support both AVS and
AVC/H.264 for Broadcast and IPTV installations.  The B3 is
based on Intel(R) Core(TM) microarchitecture.  This
flexible architecture adopted by Envivio for its 4Caster
platform allows the company to quickly react to market
demands for new features.  Consequently, deployed 4Caster
B3 encoders can be modified to enable AVS support with a
firmware upgrade. 

    Recognizing that interoperability is key to successful
IPTV deployments, the AVS option to the B3 is undergoing
rigorous interoperability tests with several set-top box
manufacturers.  The commercially available Sunniwell
IP-based set-top box will be shown working with the 4Caster
B3 with AVS on the Envivio stand at CCBN.
 
    To further support the AVS standard, Envivio also plans
to add the AVS option to its award-winning Mobile Series of
encoders and its Convergence Generation(TM) IP video
headend.

    Envivio to Introduce New AVS Encoder at Pre-show
Reception at CCBN

    On March 29, 2007, from 10:30-11:30 AM at the Beijing
International Convention Center, Envivio will formally
introduce the new 4Caster B3 encoder with AVS.  Attendees
will include members from the Chinese Ministry of
Information and Industry, State Administration of Radio,
Film, and Television (SARFT) and the Audio Video Coding
Standard (AVS) Workgroup of China.  All members of the
media are welcome to attend.

    According to the Academy of Broadcasting Science and
SARFT, the country has the largest radio and television
audience in the world and is witnessing a booming digital
transformation.  The TV ownership rate for families is at
98% and the number of TV audiences currently reaches 1.167
billion.  Service providers are expected to support
all-around digital broadcast services by 2010.  Based on
current development trends, it's estimated that the
transition from analog to digital broadcasting will create
a market of several trillion US dollars.

    About AVS

    The Audio Video Coding Standard (AVS) Workgroup of
China, http://www.avs.org.cn/en/ , of which Envivio is a
member, applied the standard to high-resolution digital
broadcasts, high-density laser-digital storage media,
wireless broadband multimedia communication, and Internet
broadband streaming media.  AVS was approved as the Chinese
national standard in 2006 and is currently being considered
as part of a global IPTV standard being drafted by the
International Telecommunication Union (ITU).  

    About Envivio Inc.

    Envivio Inc. is the leading technology provider of
MPEG-4-based IP video convergence solutions for telcos,
enterprises, and broadcasters.  Supporting a wide range of
network protocols, resolutions, bit rates and devices,
Envivio is the only company to offer IP video convergence
solutions from mobile to HD.  In 2007, Envivio won the
Frost and Sullivan Product Innovation award for the 4Caster
M2 mobile TV encoder as well as the Entrepreneurial Company
of the Year award in the world digital media infrastructure
market.  Envivio solutions deliver industry leading
AVC/H.264 compressed video quality at the lowest bit rate
for mobile TV, Internet TV, broadcast contribution and
interactive IPTV.  Service providers worldwide use Envivio
solutions to reduce their operational costs while offering
subscribers compelling video services anytime and anywhere.
 Visit http://www.envivio.com for more information.

    NOTE:  Envivio is a registered trademark of Envivio
Inc.  All trademarks used herein, whether recognized or
not, are the properties of their respective companies. 


    For more information, please contact:

     Marianne Barulich
     Director of Corporate Marketing
     Tel:   [phone]
     Email: [e-mail]