Samsung is Working with TI to Deliver Next Generation High Definition Audio & Video Networking Entertainment Suite of Products

Samsung is Working with TI to Deliver Next Generation High Definition Audio & Video Networking Entertainment Suite of Products

March 21, 2007

    DALLAS, March 21 /Xinhua-PRNewswire/ -- Texas
Instruments Incorporated (TI) (NYSE: TXN) today announced
that Samsung, a global leader in digital media and digital
convergence technologies, is implementing TI's 1394
technology for High-Definition Audio-Video Network Alliance
(HANA) home entertainment networking products such as
set-top-boxes (STB), digital televisions, TV nodes and
digital video recorders (DVRs). 

    (Logo:
http://www.xprn.com.cn/xprn/sa/20061107170439-20.jpg )

    "TI has a proven history in 1394 service
development and delivery," said Dr. Heemin Kwon,
Samsung Executive Vice President.  "We utilize TI's
industry-leading 1394 technology for our suite of home
networking products to ensure our customers can easily
stream protected HD content within the living room cluster
and throughout the home."

    TI's recognized 1394b portfolio includes the TSB41BA3
and TSB81BA3 PHY devices.  TI's chipsets enable high-speed
audio, video and data connections (up to 400 Mbps) across
longer cable lengths (up to 100 meters), using a variety of
cable media (STP, Cat5, POF, GOF) for home networking
applications. In addition, content protection is enabled to
ensure a trusted home network.

    TI and Samsung are both board members of  HANA, a
cross-industry organization comprising content providers,
service providers, CE manufacturers, software and silicon
providers dedicated to offering standards-based, end-to-end
solutions for the ultimate HD experience (
http://www.HanaAlliance.org ).  Sharing a vision of the
future, TI, Samsung and other HANA member companies help
ensure device interoperability.

    "Samsung and TI have a long history of working
together to enable 1394 in personal computers and consumer
electronics.  We are pleased to be selected as a preferred
supplier for Samsung's silicon needs," said Zephra
Freeman, Worldwide Home Networking and 1394 Business
Development Manager at TI.  "TI works closely with all
of our customers to ensure we are developing the right
silicon products at the right time and at competitive price
points.  TI is also investing efforts with Samsung to
develop 1394 user scenarios which will provide value-added
services to service providers and consumers."

    TI's Comprehensive Leadership in Interface

    Not only does TI lead in 1394 devices, but it retains
the industry's largest portfolio of interface solutions and
provides the right products to solve design problems in
customers' applications.  TI sees continued demand for
interface in every region and in every leading market.  The
company continues to develop diverse, leading-edge,
high-performance products to meet demand, and empower
customers to differentiate their products and win in their
markets.

    About Texas Instruments:

    Texas Instruments Incorporated provides innovative DSP
and analog technologies to meet our customers' real world
signal processing requirements.  In addition to
Semiconductor, the company includes the Education
Technology business.  TI is headquartered in Dallas, Texas,
and has manufacturing, design or sales operations in more
than 25 countries.

    Texas Instruments is traded on the New York Stock
Exchange under the symbol TXN.  More information is located
on the World Wide Web at http://www.ti.com.

    Trademarks

    All registered trademarks and other trademarks belong
to their respective owners.


    For more information, please contact:

     Sarah Martin		
     Texas Instruments	
     Tel:   [phone]		
     Email: [e-mail]

     Lisa Johnson		
     GolinHarris		
     Tel:   [phone]		
     Email: [e-mail]