Givaudan and Celebrity Chef Todd English Enable Consumers to Create Gourmet Meals in Minutes with Flavor Perfections(TM)

Givaudan and Celebrity Chef Todd English Enable Consumers to Create Gourmet Meals in Minutes with Flavor Perfections(TM)

July 21, 2006

- World's Largest Flavors Company Teams Up with Celebrity Chef to Create Meal Enhancing, All-Natural Gourmet Seasonings -

    NEW YORK, July 21 /Xinhua-PRNewswire/ -- Givaudan
Flavors has partnered with James Beard Award-winning chef
Todd English to molecularly recreate five of his most
famous dishes into Flavor Perfections(TM), all natural,
low-calorie dry melting powders that will transform plain
cooked fish, meat, vegetables, and pasta into gourmet
entrees. Set to launch exclusively on the TV shopping
network HSN on Thursday, July 20th at midnight, Flavor
Perfections(TM) will be English's first signature specialty
food item.

    Flavor Perfections(TM) are available in five flavors: 

    * Todd's Teriyaki Glaze 
    * Toscana Garlic Rosemary
    * Puttanesca Sauce Seasoning 
    * Pesto Genovese
    * Bonfire Barbeque 

    include about 44 servings per flavor at $39.90 for a
set of 5. When combined with a cooked dish, the heat and
moisture transform the dry melting powders into a glaze
that infuses the entree with flavor. 

    Givaudan Flavors, the world's largest flavor and
fragrances manufacturer, utilized proprietary headspace
technology to capture the authentic aromas and flavors of
Todd's dishes. A Givaudan patented product was then used to
create the dry melting powders. "Givaudan's unrivalled
commitment to culinary research is perfectly demonstrated
with Flavor Perfections(TM)," said Jeff Peppet, Global
Director of Marketing Communications, Givaudan Flavors,
Cincinnati, Ohio. "By applying scientific expertise in
culinary practice, Givaudan has developed the capability to
significantly improve the taste of fast and easy cooking in
the home."

    Givaudan's unrivaled scientific process captured the
aromas of the dishes by taking what are called
"headspace" samples. By setting up a special
mini-lab within English's restaurant, a sample of the
molecules that emit from the dish were extracted, and a
drop of liquid containing the full molecular make-up of the
dish was brought back to Givaudan laboratories. There,
scientists studied each sample to crack English's codes and
recreate the flavors for commercial use.  

    "Every home chef will now have the means to create
gourmet dishes without extensive, complicated ingredient
lists and endless hours in the kitchen," said
English.

    Flavor Perfections(TM) enables active, busy consumers
to cook quick, gourmet meals that contribute to a healthier
lifestyle without compromising taste. "Anyone who can
boil water will be able to cook with these products,"
says Peppet. "And, the end result will taste as if
Todd was creating a gourmet meal from his award winning
restaurants right in your own kitchen!"

    For more information, please contact:

     Kelly Bucher
     Coburn Communications 
     Tel:   [phone]
     Email: [e-mail]

     Kate Tuller
     Coburn Communications 
     Tel:   [phone]
     Email: [e-mail] 

     Brad Bohnert
     HSN
     Tel:   [phone]
     Email: [e-mail] 

SOURCE  Givaudan