2007'02.04.Sun
Givaudan and Celebrity Chef Todd English Enable Consumers to Create Gourmet Meals in Minutes with Flavor Perfections(TM)

July 21, 2006

- World's Largest Flavors Company Teams Up with Celebrity Chef to Create Meal Enhancing, All-Natural Gourmet Seasonings -
NEW YORK, July 21 /Xinhua-PRNewswire/ -- Givaudan Flavors has partnered with James Beard Award-winning chef Todd English to molecularly recreate five of his most famous dishes into Flavor Perfections(TM), all natural, low-calorie dry melting powders that will transform plain cooked fish, meat, vegetables, and pasta into gourmet entrees. Set to launch exclusively on the TV shopping network HSN on Thursday, July 20th at midnight, Flavor Perfections(TM) will be English's first signature specialty food item. Flavor Perfections(TM) are available in five flavors: * Todd's Teriyaki Glaze * Toscana Garlic Rosemary * Puttanesca Sauce Seasoning * Pesto Genovese * Bonfire Barbeque include about 44 servings per flavor at $39.90 for a set of 5. When combined with a cooked dish, the heat and moisture transform the dry melting powders into a glaze that infuses the entree with flavor. Givaudan Flavors, the world's largest flavor and fragrances manufacturer, utilized proprietary headspace technology to capture the authentic aromas and flavors of Todd's dishes. A Givaudan patented product was then used to create the dry melting powders. "Givaudan's unrivalled commitment to culinary research is perfectly demonstrated with Flavor Perfections(TM)," said Jeff Peppet, Global Director of Marketing Communications, Givaudan Flavors, Cincinnati, Ohio. "By applying scientific expertise in culinary practice, Givaudan has developed the capability to significantly improve the taste of fast and easy cooking in the home." Givaudan's unrivaled scientific process captured the aromas of the dishes by taking what are called "headspace" samples. By setting up a special mini-lab within English's restaurant, a sample of the molecules that emit from the dish were extracted, and a drop of liquid containing the full molecular make-up of the dish was brought back to Givaudan laboratories. There, scientists studied each sample to crack English's codes and recreate the flavors for commercial use. "Every home chef will now have the means to create gourmet dishes without extensive, complicated ingredient lists and endless hours in the kitchen," said English. Flavor Perfections(TM) enables active, busy consumers to cook quick, gourmet meals that contribute to a healthier lifestyle without compromising taste. "Anyone who can boil water will be able to cook with these products," says Peppet. "And, the end result will taste as if Todd was creating a gourmet meal from his award winning restaurants right in your own kitchen!" For more information, please contact: Kelly Bucher Coburn Communications Tel: +1-212-730-7277 Email: kelly.bucher@coburnww.com Kate Tuller Coburn Communications Tel: +1-212-730-7277 Email: kate.tuller@coburnww.com Brad Bohnert HSN Tel: +1-727-872-4567 Email: brad.bohnert@hsn.net SOURCE Givaudan
PR
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