Hyundai IT Adopts Tvia's TrueView LCD-TV Design Solutions

Hyundai IT Adopts Tvia's TrueView LCD-TV Design Solutions

July 19, 2006

Turnkey LCD-TV Designs Based on Tvia TrueView 5725 Processor Result in Faster Time to Market and Lower Costs for Hyundai

    SANTA CLARA, Calif., July 19 /Xinhua-PRNewswire/ --
Tvia, Inc. (Nasdaq: TVIA), a leading provider of digital
display processors for advanced flat-panel TVs, broadcast
digital DVRs, consumer displays, and monitor products,
today announced that Hyundai IT has adopted Tvia's TrueView
turnkey LCD-TV design for a new line of competitively-priced
LCD-TV display products. 

    Tvia's TrueView digital display processors are used by
the world's leading broadcast and consumer electronics
companies. Hyundai IT, Ltd., a publicly-listed company
within the Hyundai group, is one of the world's leading
manufacturers of a full line of state-of-the-art digital
display products, including PC monitors, PDP-TVs and
LCD-TVs.

    "Hyundai IT selected Tvia's LCD-TV turnkey
solution based on the TrueView 5725 processor for our
newest line of LX series 20 inch analog LCD-TV display
products," said Peter Kim, General Manager, Advanced
Projects Team of Hyundai IT Corporation. "Our decision
to use Tvia's design and products was based on Tvia's
ability to provide a true complete package of fully
developed, high-quality products along with world-class
LCD-TV design and support services. The support we received
from Tvia's TV Design Center was simply outstanding. Tvia's
ability to design and manage a full range of turnkey
products and designs allowed us to provide our most
demanding customers with a high-quality product, very
competitively priced, and delivered in an extremely short
period of time," said Mr. Kim.

    "We are proud to call Hyundai IT a customer and to
be its partner in producing competitively priced,
high-quality, finished LCD-TVs," said Eli Porat, CEO
of Tvia Inc. "Hyundai IT was able to leverage Tvia's
skills and resources through Tvia's leading independent TV
design center, saving it time and cost in development and
manufacturing.  At the same time, Tvia and Hyundai shared
the same unwavering commitment to excellence in TV design,
picture quality and price performance." 

    Mr. Porat continued: "The flat-panel TV market is
advancing rapidly. Tvia's TV design center, combined with a
full line of digital display processors, enables the world's
leading TV manufacturers to provide state-of-the-art
technology and TV designs at a significantly lower cost,
higher picture quality, and the shortest time to market
available in the industry." 

    About Tvia  

    Tvia, Inc. is a fabless semiconductor company which
designs and develops an extensive line of flexible,
high-quality digital display processors for digital LCD,
PDP, HD, SD, and progressive-scan TVs, as well as other 
broadcast and consumer display products. Tvia owns and
operates the world's leading independent TV design center
providing manufacturers with proven TV system designs,
allowing manufacturers to produce and manufacture the
highest quality flat-panel television at a significantly
lower cost with the shortest time to market. The
combination of Tvia's TrueView display processors and
leading TV system designs gives Tvia's manufacturing
customers the advantage for building the most
cost-effective, highest quality display solutions on the
market.  More information about Tvia is available at
http://www.tvia.com .

    About Hyundai IT, Ltd.

    Originally part of the Hyundai Electronics Group,
Hyundai IT was established as an independent company in
August 2000 and has gained an outstanding reputation as a
manufacturer and supplier of the highest quality PC
monitors, plasma display televisions and LCD televisions
for markets worldwide. Building on the tremendous brand
recognition of the Hyundai name, Hyundai IT has focused on
its core vision to become the world's best visual IA
company, becoming one of the top two display product
companies listed on the Korean KOSDAQ exchange, and one of
the largest worldwide. More information about Hyundai IT is
available at http://www.hyundaiq.com . 

    For more information, please contact:

     Diane Bjorkstrom
     Chief Financial Officer 
     Tvia, Inc.
     Tel:   [phone]
     Email: [e-mail]

SOURCE  Tvia, Inc.