Lilly Announces a Call for Articles Into 2007 Luminous Award

Lilly Announces a Call for Articles Into 2007 Luminous Award

June 01, 2007

Luminous Award Recognizes Outstanding Cancer Journalism
from Outlets Around the World


    INDIANAPOLIS, June 1 /Xinhua-PRNewswire/ -- Following
the success of the inaugural Luminous Award in 2006, Lilly
Oncology announced today the call for entries to Luminous
2007. The Luminous Award was created by Lilly to honour
journalism that serves readers and viewers by providing
responsible, accurate and timely information on advances in
cancer prevention, research, development and treatment.

    ( Logo:
http://www.newscom.com/cgi-bin/prnh/20031219/LLYLOGO 
           
http://www.newscom.com/cgi-bin/prnh/20070601/CLF003LOGO )

    Open to all journalists reporting for newspapers,
consumer magazines, newsletters, websites and broadcast
outlets, entries are judged on a series of criteria
including news value, the ability to stimulate awareness
about advances in oncology, effective communication for the
intended audience and creativity. The closing deadline for
entries is 1 September 2007, and the winner will be
announced during the European Conference on Clinical
Oncology (ECCO), 23 - 27 September 2007.

    The winner of the Luminous Award will have the
opportunity to choose a seven-day trip for two people to
Boston, London, New York, Paris or Sydney, to be
enlightened by the work of a world-renowned oncologist or
cancer researcher. 
 
    As an alternative to the trip, the winner may choose a
cash donation of  euro 10,000 made in the form of a
scholarship, in their name, to help a student continue his
or her studies to become a journalist and enlighten others
through his or her work.

    There will also be a runner-up prize of five days for
two to either London or New York where he or she will have
the opportunity to meet with a world-renowned oncologist or
cancer researcher who will share their insights. 
Alternatively, the runner-up may select a cash donation of
euro 5,000 made in the form of a scholarship, in their
name, to help a student continue his or her studies to
become a journalist and enlighten others through his or her
work.

    Certain local restrictions may apply regarding this
Journalism Award and it is only available where not
prohibited or restricted by local laws and regulations.

    About Lilly Oncology, a Division of Eli Lilly and
Company 

    For more than four decades, Lilly Oncology has been
collaborating with cancer researchers to deliver innovative
treatment choices and valuable programs to patients and
physicians worldwide.  Inspired by the courageous patients
living with cancer, Lilly Oncology is providing treatments
that are considered global standards of care and developing
a broad portfolio of novel targeted therapies to accelerate
the pace and progress of cancer care.  

    About Eli Lilly and Company

    Lilly, a leading innovation-driven corporation, is
developing a growing portfolio of first-in-class and
best-in-class pharmaceutical products by applying the
latest research from its own worldwide laboratories and
from collaborations with eminent scientific organizations.
Headquartered in Indianapolis, Ind., Lilly provides answers
-- through medicines and information -- for some of the
world's most urgent medical needs. 


    For more information, please contact:

     Gina Worthington
     Luminous Award Secretariat
     Tel:   [phone]
     Fax:   [phone]
     Email: [e-mail] 

     Christine Van Marter
     Eli Lilly and Company
     Tel:   [phone]
     Email: [e-mail]
            [e-mail]