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2007'05.18.Fri
Moniker.com Brokers Sale of Porn.com for Over US $9.5 Million
May 18, 2007



Purchase by MXN Ltd. Becomes the Largest All-Cash Sale of a
Domain Name in History

    POMPANO BEACH, Fla., May 18 /Xinhua-PRNewswire/ --
Moniker, the first and only provider of Domain Asset
Management(TM) services, today announced the sale of the
domain name Porn.com for an amount in excess of US $9.5
million to MXN Ltd., an Internet media and investment firm
affiliated with DOWNLOADPASS.com. Complete terms of the
transaction were not fully disclosed.

    The sale is the largest all-cash domain transaction in
history. It is the second largest domain sale overall after
Sex.com, which sold for reportedly US $12 million in cash
and stock during a private sale in January 2005. 

    "The sale of Porn.com further reinforces the
growing trend of businesses that place a high strategic
value on generic domains related to their industry,"
said Monte Cahn co-founder and chief executive officer of
Moniker.com. "Porn.com will prove to be a valuable
asset for MXN Ltd. because of its significant number of
daily visitors, established type-in traffic in addition to
being the top domain in the adult industry." 

    At the T.R.A.F.F.I.C. West Live Auction in March 2007
in Las Vegas, bidding on the domain fetched offers
originally in the US $7 million range. Moniker has
continued working with interested parties to broker the
sale of the domain this week.

    With thousands of unique visitors a day, plans to
develop Porn.com were not immediately available. Porn.com
has been managed by PremiumTraffic.com, a leading parking
and monetization company. The buyer intends on leaving
Porn.com with PremiumTraffic.com until such time as they
develop the domain. 

    Industry Leader Continues to Shatter Records
    Moniker and Monte Cahn have successfully brokered a
variety of million dollar domain name sales at recent
domain name auctions including Cameras.com which sold for
$1.5 million at T.R.A.F.F.I.C. East 2006 in Hollywood, Fla.
and Scores.com for $1.2 million at Casino Affiliates
Convention Amsterdam 2007. In addition, Moniker brokered
the industry's first domain name sale for over $1 million
dollars (Wallstreet.com) and the first $2 million dollar
plus domain sale (Autos.com).  

    Premium, Generic Domain Names On The Auction Block At
The Inaugural T.R.A.F.F.I.C. New York 
    Moniker, the pioneer of the Live and Silent domain name
auction, will hold its highest profile Live Domain Auction
ever at the upcoming T.R.A.F.F.I.C. New York on June 19-22,
2007 at the Grand Hyatt Hotel. Some of the premium, generic
domain names on the auction block include:

    -- Bourbon.com
    -- Horseracing.com
    -- Student.com
    -- Naked.com
    -- Cardiology.com
    -- Elections.com 
    -- DSL.com
    -- Amstersdam.com
    -- BroadwayShows.com
    -- Ethanol.com
    -- Locals.com
    -- Union.com
    -- Estate.com
    -- Musicians.com
    -- Scotland.com

    Additional auctions will also be held at the July
Affiliate Summit in Miami and the August Internext in
Hollywood, Fla. Domain owners interested in selling their
names at auction should contact Moniker at
sales@moniker.com.

    About Moniker

    Moniker is the first and only provider of Domain Asset
Management(TM), a complete set of business services that
provide companies a single-point-of-access to help manage
and maximize the value of their domains. These services
include name creation, registration, acquisition, portfolio
management, appraisal and escrow services, traffic
monetization and after-market sales -- all backed by
unsurpassed customer service and security.

     With more than a decade of experience, Moniker is a
top 10 domain registrar, holds the industry's highest
customer retention rate and pioneered the industry's first
domain appraisal formula. It is considered the industry's
premier marketplace to buy and sell domain names.

     Moniker, with headquarters in Pompano Beach, Florida,
is an operating unit of Seevast Corporation, a company of
marketing services firms that drive sales, build brands and
leverage core assets for their clients.


    For more information, please contact:

     Genie White
     Moniker.com
     Tel:   +1-212-367-6837
     Email: geniew@corp.moniker.com

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