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2007'06.19.Tue
New Brand Identity for Townsend Analytics Symbolizes Firm's Evolution to Premier Provider of Real-Time Financial Services to Capital Markets
June 19, 2007



Logo, Tagline Herald Significant Expansion in
Products/Services and Accelerating Global Growth

    CHICAGO, June 19 /Xinhua-PRNewswire/ -- Townsend
Analytics ( http://www.townsendanalytics.com ) today
unveiled its new corporate identity symbolizing the
company's evolution to a leading provider of multi-broker,
multi-asset, multi-route and multi-region electronic
trading solutions for the electronic capital markets. 

    Townsend long has been known for its flagship product,
the RealTick(R) ( http://www.realtick.com ) data, analytics
and electronic trade Execution Management System (EMS).  But
over the past 16 months, Townsend has accelerated its
investment in technology, IT infrastructure and staff to
position the firm as a dominant player in trading, content,
exchange and risk management solutions.  Its fully
integrated, broker-neutral solutions are now in high demand
from buy- and sell-side firms, as well as from exchanges,
ECNs, corporations, and other market participants
worldwide.  

    Townsend's new logo -- and a similar logo for RealTick
-- reflect the company's expansion and forward growth with
bold imagery and colors. Along with the tagline,
"Without Boundaries," they convey the
flexibility, scalability and technological superiority of
the firm's offerings.

    Under the leadership of CEO Jeffrey Wecker since early
2006, Townsend has become a partner of choice for brokers,
institutions and hedge funds.  Major highlights include:

    -- Expansion of RealTick's global multibroker network
to include execution
       services and algorithms from such leading firms as
Barclays Capital, 
       Credit Suisse, Jefferies & Company, Man
Financial, National Financial  
       and Winterflood Securities.
    -- Enhanced quote data and trading infrastructure to
provide lowest 
       latency and highest capacity available today.
    -- Expanded and deployed new data centers in Chicago,
New York, Frankfurt,
       and Milan. 
    -- Increased staff by 70% with emphasis on Client
Service and Operations 
       to provide highest levels of quality and service in
the industry.
    -- Enhanced functionality of multi-asset trading and
risk management for 
       equities, futures, options, fixed income and forex.
    -- Developed over 300 enhancements to RealTick
including real-time cross-
       asset portfolio margining, order management system
(OMS) integration, 
       spread management. 
    -- Deployed new global exchange routes and data for
North America, Europe
       (including Eastern Europe), Asia, Latin America and
Australia.
    -- Integrated numerous new liquidity destinations,
including ECNs, ATSs, 
       dark pools and crossing networks.
    -- Rapid integration and customization of broker
analytic content, new 
       asset classes, and execution services into the
RealTick EMS.
    -- Built and deployed advanced ASP-hosted Alternative
Trading Systems 
      (ATSs) for global financial institutions.
    -- Expanded third-party news and other content
offerings into RealTick. 
       Achieved large scale deployments of RealTick data
terminals for clients
       in financial services and energy industries.

    Townsend chose to launch its new corporate identity at
one of the industry's leading events: The Securities
Industry and Financial Markets Association (SIFMA) 27th
annual Technology Management Conference in New York, June
19-21, 2007.  

    About RealTick

    RealTick, created by Townsend Analytics, is the
electronic trading industry's premier multi-asset,
multi-broker, and multi-route direct-access trading
platform. RealTick delivers real-time market data, news and
analytics; sophisticated trading tools; unrivaled access to
brokers, exchanges and ECNs; and risk management tools to
institutions, broker-dealers and individual investors.
RealTick's advanced technical design is supported by
state-of-the-art data centers and a redundant network for
market data and orders. For more information, visit
http://www.realtick.com.*RealTick is a registered trademark
of Townsend Analytics, Ltd.

    About Townsend Analytics 

    Townsend Analytics has been changing the way the world
trades since 1985. The Chicago-based company created many
technology innovations that are now considered standards in
the financial services industry. These include the first
real-time financial software under Microsoft Windows(R);
the first product to provide real-time streaming data over
the Internet; the first integrated solution for NASDAQ
trading rooms; and the first Windows-based direct-access
trading solution. Townsend Analytics also developed
Archipelago and the Archipelago Exchange, the nation's
first all-electronic, fully open exchange. The firm has
engineered direct-access solutions for money managers,
asset managers, hedge funds and mutual funds worldwide. The
firm's four main lines of business include Trading Services,
Content Services, Exchange Services, and Risk Management
Services.  Townsend Analytics, Ltd. is a wholly owned,
independently-operated subsidiary of Lehman Brothers
(ticker symbol: LEH).  For more information, visit
http://www.townsendanalytics.com .


    For more information, please contact:

     Anne Aldrich
     Tel:   +1-312-787-1642
     Email: annea1@covad.net

     Todd Swearingen
     Tel:   +1-312-442-8656 
     Email: tswearingen@taltrade.com
PR
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