Sicon Semiconductor and Zoran Announce Technology Cooperation

Sicon Semiconductor and Zoran Announce Technology Cooperation

May 30, 2007

    LINKOPING, Sweden, May 30 /Xinhua-PRNewswire/ -- 

    Sicon Semiconductor AB and Zoran Corporation announce
that the companies are cooperating on delivering improved
technologies for digital television products.

    "We've evaluated Sicon's product offerings for the
digital television market and are quite impressed with their
performance, and low power consumption," says Steven
Brook, Senior Director, Marketing and Intellectual
property, Zoran Corporation. "We are pleased to be
able to recommend Sicon's cost-competitive products to our
DTV customers."

    "The superior performance and ultra-low power
consumption of Sicon's products is achieved by using the
patented PSAR architecture of the Sicon A/Dvance family of
products. Optimized for video graphics applications,
Sicon's solution represents the best cost/performance in
the industry, while enhancing the picture quality of
digital televisions that utilize Zoran's leading HDTV
technology," adds Jan-Erik Lennefalk, Sicon's Vice
President Marketing.

    About Sicon

    Sicon Semiconductor, based in Linkoping, Sweden, is a
fabless innovation and product company with over 25 years
of experience in mixed signal and analog design. Sicon's
solutions are based on a patented technology, PSAR, in
Analog to Digital conversion, which enables
industry-leading solutions for video and graphics
multimedia interface. The performance and cost benefits
that Sicon provides allow both consumer and professional
applications to be realized. Sicon's A/D products are
designed using leading-edge standard CMOS processes.
Sicon's unique technology allows customers to benefit from
the scalable and portable technology that will secure
optimum cost/performance, while meeting customers'
stringent TTM needs. For more information about Sicon,
visit the company's web site at http://www.siconsemi.com .

    About Zoran Corporation

    Zoran Corporation, based in Sunnyvale, California, is a
leading provider of digital solutions in the growing digital
entertainment and digital imaging markets. With two decades
of expertise developing and delivering digital signal
processing technologies, Zoran has pioneered
high-performance digital audio and video, imaging
applications, and Connect Share Entertain technologies for
the digital home. Zoran's proficiency in integration
delivers major benefits for OEM customers, including
greater capabilities within each product generation,
reduced system costs, and shorter time to market.
Zoran-based DVD, digital camera, DTV, multimedia mobile
phone, and multifunction printer products have received
recognition for excellence and are now in hundreds of
millions of homes and offices worldwide. Zoran has
headquarters in the U.S. and operations in Canada, China,
England, Germany, India, Israel, Japan, Korea, and Taiwan,
and may be contacted on the World Wide Web at
http://www.zoran.com or at [phone].

    Zoran and the Zoran logo are trademarks or registered
trademarks of Zoran Corporation and/or its subsidiaries in
the United States and/or other countries. All other names
and brands may be claimed as property of others.


    For more information about the cooperation, please
contact:

     Jan-Erik Lennefalk, VP Marketing, Sicon Semiconductor
     Tel:    [phone]
     Email:  [e-mail]

     Roland Andersson, CEO, Sicon Semiconductor
     Tel:    [phone]
     Email:  [e-mail]