2007'02.01.Thu
SIEC Announces China Cycle 2006 Fully Booked

April 12, 2006

SHANGHAI, China, April 12 /Xinhua-PRNewswire/ -- Shanghai International Exhibition Co., Ltd. announced today CHINA CYCLE 2006, the 16th China International Bicycle and Motor Fair, will be held in the Shanghai New International Expo Center on April 17-20, 2006, as originally scheduled. This year, however, the show is already fully booked due to the lack of exhibition space. Unfortunately, the new Hall E3 and E4 will not be completed on time. The organizers have made available every inch of space to feed the growing needs of the exhibitors, including the outdoor area. Despite the set-back, statistics are still exciting, with all seven exhibition halls and the outdoor space being utilized, accounting for more than 900 exhibitors and 85,000 square meters. Local Companies: Eager to Expand In 2006, many local companies chose to increase the size of their stands, some up to 300 square meters. Some intend to keep their booths simple, leaving more space available for buyers. It seems that local companies have benefited more from the annual Shanghai show, treating it as their primary export channel. The growing number of international buyers makes them quite satisfied with the show, and this is the only show in China that can offer such high quality international buyers. At the same time, the local industry is more represented than ever before. Major players in the industry attend the show annually and this in turn helps to attract more buyers from abroad, especially for those focusing on mid and low range products. International Companies: Growing Steadily International brands have seen a steady growth. In 2006, international brands will be given the best locations in Hall W1, while local and Taiwanese brands are in Hall E1. Most of these come from the US and Europe. Some have already entered local markets, including Shimano, Trek and Specialized, and still hold the largest exhibition spaces, as they continue to invest in the Chinese market together with other marketing activities. As many international buyers come to Shanghai, the show lures more European small and medium-sized company. This year, the show will welcome companies from Pakistan and Canada for the first time. The international brands in attendance bring with them various product lines, focusing on more sports-related products, such as bike racks, BMXs and accessories. New Development in the IBD Market In the past year, the IBD market has seen a rapid development in China. IBD stores have become popular in big cities. There are no official statistics, but taking Shanghai as an example, four news IBD stores opened in the past year, including Trek's concept store, Giant's 400 square-meter mega store, GR Bike's Italian Bike showroom, and "Labici," specializing in Italian products. The same story has been evident in other cities too. Meanwhile, there are a growing number of biking activities and many people have begun to rethink the role of the bike, seeing it more and more as a leisure sport. We can imagine that if this trend continues, a premium market can be expected. About Shanghai International Exhibition Co., Ltd. (SIEC) Shanghai International Exhibition Co., Ltd. (SIEC) is jointly invested by Shanghai World Expo (Group) Co., Ltd. and the Council for the Promotion of International Trade, Shanghai. The SIEC was founded on July 1st, 1984 with the approval of the Ministry of Foreign Trade & Economic Cooperation and the People's Government of Shanghai Municipality. The SIEC is a full member of Union des Foires Internationales (UFI). The SIEC has held 500 international exhibitions of various themes and sizes. It also has successfully held a number of solo exhibitions at national level. "AUTO SHANGHAI," "SHANGHAITEX," "CHINA CYCLE," "FASHION SHANGHAI," "ELE/PT COMM CHINA" are among the first eight exhibitions approved excellent by THE EVALUATION COMMITTEE OF SHANGHAI CONVENTIONAL & EXHIBITION INDUSTRIES. For more information, please contact: Kevin Zhou Project Manager Tel: +86-21-6279-2828 Fax: +86-21-6545-5124 Website: http://www.siec-ccpit.com SOURCE Shanghai International Exhibition Co., Ltd.
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