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2007'05.16.Wed
SINA Reports First Quarter 2007 Financial Results
May 15, 2007


    SHANGHAI, China, May 15 /Xinhua-PRNewswire-FirstCall/
-- SINA Corporation
(Nasdaq: SINA), a leading online media company and mobile
value-added service
(MVAS) provider for China and for the global Chinese
communities, today
announced its unaudited financial results for the quarter
ended March 31,
2007.

    First Quarter 2007 Highlights
     -- Net revenues increased 10% year over year to $51.3
million, exceeding
        the Company's guidance of between $48.0 million and
$50.0 million.
     -- Advertising revenues increased 43% year over year
to $31.8 million,
        within the upper range of the Company's guidance of
between $31.0
        million and $32.0 million.
     -- Non-advertising revenues decreased 20% year over
year to $19.5
        million, exceeding the Company's guidance of
between $17.0 million and
        $18.0 million.
     -- GAAP net income was $8.6 million or $0.15 diluted
net income per
        share, compared to $7.0 million or $0.12 diluted
net income per share
        in the same period last year.
     -- Non-GAAP net income* was $11.4 million or $0.19
diluted non-GAAP net
        income per share, compared to $9.6 million or $0.16
diluted non-GAAP
        net income per share in the same period last year.

    *Non-GAAP measures are described below and reconciled
to the corresponding
GAAP measures in the section below entitled
"Reconciliation of Non-GAAP to
GAAP Results."

    "We are very pleased with another quarter of solid
financial and
operational performance.  Our online advertising revenues
in the first quarter
continue to be strong with our advertising revenues in
China having grown 45%
or more year over year for the fourth consecutive
quarter," said Charles Chao,
CEO of SINA.  "On the operational front, we believe
that we have made
measurable gains in transforming SINA into a multimedia
content platform with
strong user participation and sticky interactive
community."

    Financial Results

    For the first quarter of 2007, SINA reported total
revenues of $51.3
million, compared to $46.7 million in the same period in
fiscal 2006 and $56.4
million for the fourth quarter of 2006.

    Advertising revenues for the first quarter of 2007
totaled $31.8 million,
representing a 43% increase from the same period last year
and an 11% decrease
from last quarter.  Advertising revenues in China grew 45%
year over year to
$30.9 million for the first quarter of 2007.  The quarter
over quarter
decrease in advertising revenues was mainly due to
seasonality, as the first
quarter historically has been the Company's weakest quarter
for advertising
revenues.  Advertising revenues in the first quarter of
2007 represented 62%
of total revenues, up from 47% in the same period last
year.


    Non-advertising revenues for the first quarter of 2007
totaled $19.5
million, a 20% decrease from the same period in 2006 and a
6% decrease from
the previous quarter.

    MVAS revenues for the first quarter of 2007 were $18.2
million, declining
20% from the same period last year and declining 5% from
last quarter.
Revenues from interactive voice response ("IVR")
declined 32% quarter over
quarter to $3.5 million.  During the first quarter of 2007,
the Company began
placing less emphasis on promoting IVR due to an increase
in operator costs
for IVR.  As a result of switching from the Company's
proprietary IVR platform
to China Mobile's IVR platform, operator costs for IVR
increased from 15% to
30%.  SMS revenues decreased 1% sequentially to $10.6
million, while revenues
from 2.5G products, including multimedia messaging service
("MMS"), wireless
application protocol ("WAP") and Kjava, increased
32% quarter over quarter to
$3.2 million.

    Other non-advertising revenues, mainly search and other
fee-based
revenues, were $1.3 million for the first quarter of 2007,
representing a
decline of 31% from the same period last year and 7% from
last quarter.  The
decline in other non-advertising revenues was mainly due to
the continued
phasing out of the prior search business.

    Gross margin for the first quarter of 2007 was 59%,
down from 61% in the
same period last year and 62% in the last quarter. 
Advertising gross margin
for the first quarter of 2007 was 58%, compared to 63% in
the same period last
year and 65% in the previous quarter.  Advertising gross
margin in the first
quarter of 2007 included stock-based compensation, which
was equivalent to 1%
of advertising revenues.  Excluding this item, advertising
gross margin in the
first quarter of 2007 was 59%, compared to 64% in the same
period last year
and 66% in the previous quarter.  The decrease in
advertising gross margin was
mainly due to the increase in bandwidth cost to support the
roll-out of SINA
Podcasting and other Web 2.0 products.  Other factors
contributing to the year
over year decline in advertising gross margin included
increased content and
web production costs.  On a sequential basis, a lower
revenue base in the
first quarter of 2007 also contributed to the decline in
advertising gross
margin.  MVAS gross margin for the first quarter of 2007
was 60%, compared to
59% in the same period last year and 61% last quarter.

    Operating expenses for the first quarter of 2007
totaled $22.9 million, an
increase of 4% from the same period last year and a decline
of 7% from last
quarter.  Non-GAAP operating expenses for the first quarter
of 2007, which
exclude stock-based compensation and amortization expense
of intangible
assets, was $20.8 million, representing a 2% increase from
the same period
last year and a decline of 7% from last quarter.  The year
over year increase
in operating expenses primarily relates to the appreciation
of RMB against the
dollar and higher bad debt expenses, partially offset by a
decrease in
payroll-related costs and marketing expenses.  The quarter
over quarter
decrease in operating expenses was primarily due to lower
commissions and
other payroll-related costs and lower travel and
entertainment expenses,
partially offset by higher bad debt expenses.

    Net income for the first quarter of 2007 was $8.6
million or $0.15 diluted
net income per share, compared to $7.0 million or $0.12
diluted net income per
share for the same period last year.  Non-GAAP net income
for the first
quarter of 2007 was $11.4 million or $0.19 diluted non-GAAP
net income per
share, compared to $9.6 million or $0.16 diluted non-GAAP
net income per share
for the same period last year.

    As of March 31, 2007, SINA's cash, cash equivalents and
investments in
marketable securities totaled $382.7 million, compared to
$304.4 million and
$362.8 million as of March 31, 2006 and December 31, 2006,
respectively.  Cash
flow from operating activities for the first quarter of
2007 was $16.6
million, compared to $12.5 million for the same period last
year and $14.9
million last quarter.

    Business Outlook

    The Company estimates its total revenues for the second
quarter of 2007 to
be between $58.0 million and $60.0 million, with
advertising revenues to be
between $40.0 million and $41.0 million and non-advertising
revenues to be
between $18.0 million and $19.0 million. Stock-based
compensation for the
second quarter of 2007 is expected to be approximately $2.0
million, which
excludes any new shares that may be granted.

    Non-GAAP Measures

    This release contains non-GAAP financial measures. 
These non-GAAP
financial measures, which are used as measures of the
Company's performance,
should be considered in addition to, not as a substitute
for, measures of the
Company's financial performance prepared in accordance with
United States
Generally Accepted Accounting Principles
("GAAP").  The Company's non-GAAP
financial measures may be defined differently than similar
terms used by other
companies.  Accordingly, care should be exercised in
understanding how the
Company defines its non-GAAP financial measures.

    Reconciliations of the Company's non-GAAP measures to
the nearest GAAP
measures are set forth in the section below titled
"Reconciliation of Non-GAAP
to GAAP Results."  These non-GAAP measures include
non-GAAP gross profit, non-
GAAP operating expenses, non-GAAP income from operations,
non-GAAP net income,
non-GAAP diluted net income per share and non-GAAP
advertising gross margin.

    The Company's management uses non-GAAP financial
measures to gain an
understanding of the Company's comparative operating
performance (when
comparing such results with previous periods or forecasts)
and future
prospects.  The Company's non-GAAP financial measures
exclude certain special
items, including stock-based compensation charges, write
off of prepaid
license fees, amortization of intangible assets,
amortization of convertible
debt issuance cost, gain and loss on the sale of business
and investments, and
gain and loss on investments, from its internal financial
statements for
purposes of its internal budgets.  Non-GAAP financial
measures are used by the
Company's management in their financial and operating
decision-making, because
management believes they reflect the Company's ongoing
business in a manner
that allows meaningful period-to-period comparisons.  The
Company's management
believes that these non-GAAP financial measures provide
useful information to
investors and others in the following ways:  1) in
understanding and
evaluating the Company's current operating performance and
future prospects in
the same manner as management does, if they so choose, and
2) in comparing in
a consistent manner the Company's current financial results
with the Company's
past financial results.  The Company's management further
believes the non-
GAAP financial measures provide useful information to both
management and
investors by excluding certain expenses, gains and losses
(i) that are not
expected to result in future cash payments or (ii) that are
non-recurring in
nature or may not be indicative of its core operating
results and business
outlook.

    The Company's management believes excluding stock-based
compensation from
its non-GAAP financial measures is useful for itself and
investors as such
expense will not result in future cash payment and is
otherwise unrelated to
the Company's core operating results.

    The Company's management believes excluding the
non-cash write off of
prepaid license fees from its non-GAAP financial measures
is useful for itself
and investors as such expense does not impact cash earnings
and is not
indicative of the Company's core operating results and
business outlook.

    The Company's management believes excluding the
non-cash amortization
expense of intangible assets resulting from business
acquisitions from its
non-GAAP financial measures of operating expenses, income
from operations and
net income and excluding the non-cash amortization expense
of intangible
assets resulting from equity-method investments from its
non-GAAP financial
measure of net income are useful for itself and investors
because they enable
a more meaningful comparison of the Company's cash
performance between
reporting periods.  In addition, such charges will not
result in cash
settlement in the future.

    The Company's management believes excluding non-cash
amortization expense
of issuance cost relating to convertible bonds from its
non-GAAP financial
measure of net income is useful for itself and investors as
such expense does
not have any impact on cash earnings.

    The Company's management believes excluding gains and
losses on the sale
of a business and investments from its non-GAAP financial
measure of net
income is useful for itself and investors because such
gains and losses are
not indicative of the Company's core operating results.

    The Company's management believes excluding gains and
losses on investment
from its non-GAAP financial measure of net income is useful
for itself and
investors because the Company does not typically invest in
common stock of
other companies.  Therefore, these charges are otherwise
unrelated to the
Company's ongoing business operations.

    The non-GAAP financial measures have limitations.  They
do not include all
items of income and expense that affect the Company's
operations.
Specifically, these non-GAAP financial measures are not
prepared in accordance
with GAAP, may not be comparable to non-GAAP financial
measures used by other
companies and, with respect to the non-GAAP financial
measures that exclude
certain items under GAAP, do not reflect any benefit that
such items may
confer to the Company.  Management compensates for these
limitations by also
considering the Company's financial results as determined
in accordance with
GAAP.

    Conference Call

    SINA will host a conference call at 9:00 p.m. Eastern
Time today to
present an overview of the Company's financial performance
and business
operations for the first quarter of 2007.  The dial-in
number for the call is
+1-617-801-9702.  The pass code is 83904692.  A live
Webcast of the call will
be available from 9:00 p.m. - 10:00 p.m. ET on Monday, May
14, 2007 (9:00 a.m.
- 10:00 a.m. Beijing Time on May 15, 2007).  The call can
be accessed through
SINA's corporate web site at http://corp.sina.com.  The
call will be archived
for 12 months on SINA's corporate web site at
http://corp.sina.com.  A replay
of the conference call will be available through May 21,
2007 at midnight
eastern time.  The dial-in number is +1-617-801-6888.  The
pass code for the
replay is 90143641.

    About SINA

    SINA Corporation (Nasdaq: SINA) is a leading online
media company and
value-added information service (VAS) provider for China
and for global
Chinese communities.  With a branded network of localized
web sites targeting
Greater China and overseas Chinese, SINA provides services
through five major
business lines including SINA.com (online news and
content), SINA Mobile
(mobile value-added services), SINA Community
(community-based services and
games), SINA.net (search and enterprise services) and SINA
E-Commerce (online
shopping).  Together these provide an array of services
including region-
focused online portals, mobile value-added services, search
and directory,
interest-based and community-building channels, free and
premium email, online
games, virtual ISP, classified listings, fee-based
services, e-commerce and
enterprise e-solutions.

    Safe Harbor Statement

    This announcement contains forward-looking statements
that relate to,
among other things, SINA's expected financial performance
(as described
without limitation in the "Business Outlook"
section and in quotations from
management in this press release) and SINA's strategic and
operational plans.
SINA may also make forward-looking statements in the
Company's periodic
reports to the U.S. Securities and Exchange Commission, in
its annual report
to shareholders, in its proxy statements, in its offering
circulars and
prospectuses, in press releases and other written materials
and in oral
statements made by its officers, directors or employees to
third parties.
SINA assumes no obligation to update the forward-looking
statements in this
release and elsewhere.  Statements that are not historical
facts, including
statements about the Company's beliefs and expectations,
are forward-looking
statements.  Forward-looking statements involve inherent
risks and
uncertainties.  A number of important factors could cause
actual results to
differ materially from those contained in any
forward-looking statement.
Potential risks and uncertainties include, but are not
limited to, SINA's
limited operating history, the uncertain regulatory
landscape in the People's
Republic of China, the changes by mobile operators in China
to their policies
for MVAS, the Company's ability to develop and market other
MVAS products,
fluctuations in quarterly operating results, the Company's
reliance on online
advertising sales and MVAS for a majority of its revenues,
the Company's
reliance on mobile operators in China to provide MVAS, any
failure to
successfully develop and introduce new products and any
failure to
successfully integrate acquired businesses.  Further
information regarding
these and other risks is included in SINA's Annual Report
on Form 10-K for the
year ended December 31, 2006 and its other filings with the
Securities and
Exchange Commission.

    Contact:
    Cathy Peng
    SINA Corporation
    Phone: 8610-82628888 x 3112
    E-mail: ir@staff.sina.com.cn
    Denise Roche
    The Ruth Group
    Phone: (646) 536-7008
    Email: droche@theruthgroup.com



                               SINA CORPORATION
          UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF
OPERATIONS
              (U.S. Dollar in thousands, except per share
data)

                                                  Three
months ended
                                               March 31,   
      December 31,
                                          2007          
2006          2006
    Net revenues:
        Advertising                     $31,767       
$22,181       $35,735
        Non-advertising                  19,513        
24,531        20,670
                                         51,280        
46,712        56,405
    Cost of revenues:
        Advertising  (a)                 13,342         
8,298        12,581
        Non-advertising                   7,514         
9,747         9,076
                                         20,856        
18,045        21,657
    Gross profit                         30,424        
28,667        34,748

    Operating expenses:
        Sales and marketing (a)          11,064        
11,805        12,460
        Product development (a)           4,799         
4,610         4,888
        General and administrative (a)    6,657         
5,157         6,756
        Amortization of intangibles         403           
468           415
                                         22,923        
22,040        24,519
    Income from operations                7,501         
6,627        10,229

    Non-operating income:
       Interest and other income, net     2,660         
1,940         2,441
       Gain (loss) on sale of
        business and investments, net         -          
(212)          373
       Gain on investment in Tidetime
        Sun, net                              -            
 -           123
       Loss on equity investments             -          
(343)            -
       Amortization of convertible
        debt issuance cost                 (171)         
(171)         (171)
                                          2,489         
1,214         2,766

    Income before income taxes            9,990         
7,841        12,995
    Provision for income taxes           (1,382)         
(805)       (1,273)

    Net income                           $8,608        
$7,036       $11,722


    Basic net income per share            $0.16         
$0.13         $0.22
    Diluted net income per share          $0.15         
$0.12         $0.20

    Shares used in computing basic
     net income per share                54,488        
53,438        54,103
    Shares used in computing diluted
     net income per share                59,264        
58,617        58,780

    Net income used for diluted net
     income per share calculation:
    Net income                           $8,608        
$7,036       $11,722
    Amortization of convertible debt
     issuance cost                          171           
171           171
                                         $8,779        
$7,207       $11,893


    (a) Stock-based compensation included under SFAS 123R
was as follows:
      Cost of revenues - advertising       $463          
$350          $475
      Sales and marketing                   392           
261           366
      Product development                   485           
334           491
      General and administrative            836           
571           897



         SINA CORPORATION RECONCILIATION OF NON-GAAP TO
GAAP RESULTS
              (U.S. Dollar in thousands, except per share
data)

                                                 Three
months ended
                                                   March
31, 2007
                                                           
        Non-GAAP
                                       Actual       
Adjustments     Results

                                                        
463 (a)
    Gross profit                      $30,424          
$463         $30,887

                                                     
(1,713)(a)
                                                       
(403)(b)
    Operating expenses                $22,923       
$(2,116)        $20,807

                                                      
2,176 (a)
                                                        
403 (b)
    Income from operations             $7,501        
$2,579         $10,080

                                                      
2,176 (a)
                                                        
403 (b)
                                                        
171 (c)
    Net income                         $8,608        
$2,750         $11,358

    Diluted net income per share        $0.15              
           $0.19

    Shares used in computing diluted
     net income per share              59,264              
          59,264

    Net income used in computing
     diluted net income per share:
    Net income                         $8,608              
         $11,358
    Amortization of convertible debt
     issuance costs                       171              
               -
                                       $8,779              
         $11,358

    Gross margin - advertising            58 %            1
%            59 %


                                                  Three
months ended
                                                    March
31, 2006
                                                           
        Non-GAAP
                                         Actual    
Adjustments      Results

                                                       350
(a)
    Gross profit                      $28,667         $350 
         $29,017

                                                   
(1,166)(a)
                                                     
(468)(b)
    Operating expenses                $22,040      $(1,634)
         $20,406

                                                     1,516
(a)
                                                       468
(b)
    Income from operations             $6,627       $1,984 
          $8,611


                                                     1,516
(a)
                                                       468
(b)
                                                       171
(c)
                                                       212
(d)
                                                       177
(b)
    Net income                         $7,036       $2,544 
          $9,580

    Diluted net income per share        $0.12              
           $0.16

    Shares used in computing diluted
     net income per share              58,617              
          58,617

    Net income used in computing
     diluted net income per share:
    Net income                         $7,036              
          $9,580
    Amortization of convertible debt
     issuance costs                       171              
               -
                                       $7,207              
          $9,580

    Gross margin - advertising           63 %          1 % 
            64 %



                                                Three
months ended
                                                 December
31, 2006
                                                           
        Non-GAAP
                                       Actual      
Adjustments      Results

                                                        
475(a)
                                                      
1,113(f)
    Gross profit                       $34,748       
$1,588         $36,336

                                                     
(1,754)(a)
                                                       
(415)(b)
    Operating expenses                 $24,519      
$(2,169)        $22,350

                                                      
2,229 (a)
                                                      
1,113 (f)
                                                        
415 (b)
    Income from operations             $10,229       
$3,757         $13,986


                                                      
2,229 (a)
                                                      
1,113 (f)
                                                        
415 (b)
                                                        
171 (c)
                                                       
(373)(d)
                                                       
(123)(e)
    Net income                         $11,722       
$3,432         $15,154

    Diluted net income per share         $0.20             
           $0.26

    Shares used in computing diluted
     net income per share               58,780             
          58,780

    Net income used in computing
     diluted net income per share:
    Net income                         $11,722             
         $15,154

    Amortization of convertible debt
     issuance costs                        171             
               -
                                       $11,893             
         $15,154

    Gross margin - advertising            65 %           1
%            66 %

    (a)  To adjust stock-based compensation charges
    (b)  To adjust  amortization of intangible assets
    (c)  To adjust amortization of convertible debt
issuance cost
    (d)  To adjust (gain) loss on the sale of business and
investments
    (e)  To adjust gain on investment in Tidetime Sun
    (f)  To adjust a write-off of game license



                               SINA CORPORATION
                        UNAUDITED SEGMENT INFORMATION
                          (U.S. Dollar in thousands)

                                            Three months
ended
                                         March 31,         
    December 31,
                                    2007            2006   
        2006
    Net revenues
       Advertising                $31,767         $22,181  
      $35,735
       Mobile related              18,246          22,694  
       19,304
       Others                       1,267           1,837  
        1,366
                                  $51,280         $46,712  
      $56,405

    Cost of revenues
       Advertising                $13,342          $8,298  
      $12,581
       Mobile related               7,287           9,400  
        7,617
       Others                         227             347  
        1,459
                                  $20,856         $18,045  
      $21,657



                               SINA CORPORATION
               UNAUDITED CONDENSED CONSOLIDATED BALANCE
SHEETS
                          (U.S. Dollar in thousands)

                                                 March 31, 
      December 31,
                                                    2007   
          2006
                          Assets
      Current assets:
         Cash and cash equivalents                $181,043 
        $163,177
         Investments in marketable
          securities                               201,624 
         199,574
         Accounts receivable, net                   41,544 
          45,031
         Other current assets                        7,893 
          10,330
               Total current assets                432,104 
         418,112

      Property and equipment, net                   28,893 
          27,101
      Long-term investments                          1,170 
           1,170
      Goodwill and intangible assets, net           90,131 
          90,534
      Other assets                                   1,545 
           1,892
      Total assets                                $553,843 
        $538,809

          Liabilities and Shareholders' Equity
      Current liabilities:
         Accounts payable                           $2,516 
          $1,614
         Accrued liabilities                        40,280 
          41,993
         Income taxes payable                        3,913 
           7,389
         Convertible debt                          100,000 
         100,000
              Total current liabilities            146,709 
         150,996

      Other long-term liabilities                    1,141 
               -
              Total liabilities                    147,850 
         150,996

      Shareholders' equity                         405,993 
         387,813

      Total liabilities and shareholders' equity  $553,843 
        $538,809



    CONTACT:  

     Cathy Peng 
     SINA Corporation
     +8610-82628888, Ext. 3112,
     ir@staff.sina.com.cn

     Denise Roche 
     The Ruth Group
     +1-646-536-7008,
     droche@theruthgroup.com

PR
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