System General Launches into the LCD TV Power Supply Control IC Market

System General Launches into the LCD TV Power Supply Control IC Market

May 04, 2006

    TAIPEI, Taiwan£¬ May 4 /Xinhua-PRNewswire/ -- System
General Corporation, the leader in the LCD monitor power
adapter market, today announced its brand new power supply
solutions, while at the same time unveiling its advance
into the LCD TV market.  This full range of solutions is
ideal for various-sized LCD TVs, in which System General
leverages its power IC products, including PFC (power
factor correction) control chips, PWM (pulse width
modulation) control chips and supervisor ICs. Boasting its
ever-growing product portfolio, System General moves a step
nearer to a new milestone driven by dramatic growth in the
LCD TV market.

    With prices rapidly becoming acceptable, the shipment
of LCD TVs is increasing dramatically.  According to the
DisplayBank's latest report, the average compound annual
growth rate of LCD TVs from 2006 to 2010 will be 35%, with
shipment expected to increase from 40.2 million units in
2006 to 92.8 million units in 2010.  The booming
development in the market ensures the need for power
supplies of LCD TVs equally.  With over 50% of the LCD
monitor power adaptor market share globally, System General
is introducing a power reference design that addresses
requirements of various-sized TVs in the concept of total
solutions.  System General indicated that it has been
initially involved in a partnership with well-known
domestic LCD TV power supply manufacturers, and solid
achievements are anticipated to contribute to development
in the near future.  "We expect to gain about 20% of
the worldwide LCD TV power supply market share by end of
next year," said Mr. Chandler Lin, President of System
General.

    "System General's consistently adhered belief is
to help power supply customers reduce costs of their power
systems using innovative technologies while further
achieving its environmentally friendly focus of energy
saving," said Eric Lan, Vice President of the Sales
& Engineering Division, System General.  System General
always rolls out solutions that allow users and
manufacturers of LCD TVs, regardless of small, medium or
large sizes, to fully benefit from its products.  For
general users, System General's LCD TV power solution
significantly optimizes the power conversion efficiency,
saves standby energy consumption, while achieving the
environmental target of saving energy.  For power supply
manufacturers, System General's power IC significantly
simplifies design circuits of power systems, reduces
external component costs, while enhancing the
price-to-performance ratio of power supplies.

    In typical power supplies for 32-inch LCD TVs, for
example, System General's solution employs its SG6931
PFC/PWM combo IC to design the main circuit that comes with
the SG6741 PWM control chip as the standby power circuit
plus the SG6515 supervisor IC.  As a result of such a
combination, a 320-watt output power is provided, with a
power factor better than 0.98, average power conversion
efficiency of 85%, and standby energy consumption lower
than 1W.  This complies with the strictest low-standby
power consumption standard from the EU.  Amazingly, the
total system material cost of such a high-quality solution
only amounts to NT$1.5 per watt, making it the ideal
solution that features the optimal price-to-performance
ratio available in today's market.

    About System General
    System General was founded in 1983.  Initially, the
company primarily offered power system design services.  In
1985, it began R&D, manufacturing, and marketing of IC
programming and testing instruments.  After endeavors of
more than a decade, SG has earned a reputation for high
quality goods and has received recognition from customers
in Taiwan and abroad.  In 1999, SG established its
semiconductor branch, and began officially offering IC
design services.  Its principal products are power
management ICs, which were introduced to the market in
2002.  Most Taiwan IC design firms concentrate on the DC-DC
field, while SG is the only IC design firm in Taiwan
possessing comprehensive AC-DC power management chip
production lines with products used on the power management
systems of various kinds of computers, peripherals, wireless
communications equipment, and home appliances.

    SG is headquartered in Taiwan with subsidiaries in the
US and China, and has established several marketing
channels in Europe, America, and the Asia Pacific region,
actively paving the way for globalization.

    The two SG business groups currently offer the
following products:

    1. Power control and management IC: ATX SMPS control
IC; energy-saving PWM 
       control IC; scanner analog front end control IC
    2. IC programming and testing instrument: fully
automatic IC programming and 
       testing system; universal/special component IC
burner; mass produced/R&D 
       IC burner

    SG Web site: http://www.sg.com.tw/

    Contact: 

     Claire Cheng
     System General Corporation
     Tel:   [phone] Ext. 539
     Fax:   [phone]
     Email: [e-mail]
     http://www.sg.com.tw

SOURCE  System General Corporation