The 11th International Exhibition on Die & Mould Technology and Equipment Achieves New High

The 11th International Exhibition on Die & Mould Technology and Equipment Achieves New High

May 08, 2006

Die & Mould Takes Lead in Modern Industries

    SHANGHAI, China, May 8 /Xinhua-PRNewswire/ -- Shanghai
International Exhibition Co., Ltd. announced today that the
11th International Exhibition on Die & Mould Technology
and Equipment (Die & Mould China 2006), which maintains
its position as the World's No. 2, and Asia's No. 1, will be
held in the Shanghai New international Expo Center (SNIEC)
from May 8 to May 12, 2006. More than 1,200 exhibitors from
16 countries and regions will join this gala.

    Since its first outing in 1986, the exhibition has
increased in size dramatically, from the original 3,000
square meters to the present 60,000 square meters.  The
2006 show will be jointly hosted by the China Die &
Mould Industry Association and Shanghai International
Exhibition Co., Ltd.  Thus far, it has become Asia's
largest Die & Mould Exhibition, attracting top brands
from home and abroad, and has enjoyed the full support of
the UFI, of which it has been a member since 1996.  

    A Record Scale and High Profile Exhibitors

    Die & Mould China 2006 occupies a show area of
nearly 60,000 square meters, which is the largest ever.
More than 1,200 exhibitors from 16 countries and regions
such as Britain, Japan, Korea, Italy, Spain, Switzerland
and France have joined, as have delegations from relevant
associations in the US, Germany, Korea, Hong Kong and
Taiwan.

    According to preliminary statistics, about 500 kinds of
equipment will be displayed at the exhibition.  Large
equipment, such as: machining centers and high speed
milling machines will be exhibited by more than 60
enterprises which will present their latest products.  Many
of them are internationally renowned, for example: Japanese
MAKINO, OKUMA, MAZAK, MORI SEIKI and TOSHIBA MACHINERY,
German DMG, American HASS, HARDINGE and FADAL, and Italian
FIDIA. The event also receives warm response from many
prestigious manufacturers of other metal cutting equipment
and precision electric processing equipment, cutting tools,
materials and software from all parts of the world,
including, AGIECHARMILLES, SODICK, HEXAGON, DME, Swede
SANDVIK, Japanese TOSHIBA TOOL, DAIDO and HITACHI, German
ZEISS and SIEMENS, British LK and DELCAM, Hong Kong LUNG
KEE, and Taiwan KAOMING, HARTFORD and JOHNFORD.  In
addition, Shenyang Machine Tool (Group) Co., Ltd., the
leading and backbone machine tool maker in China will have
a great display at the exhibition by presenting its
machining center, CNC milling machines and CNC millings and
drilling machines and exchange and compete with elite
counterparts from across the world.  Guilin Machine Tool
Co., Ltd. will display its machining center that is
equipped with a universal milling head and can make
five-side processing.  It has already been used by some die
and mould enterprises.  Moreover, the latest products from
Beijing Machine Tool Research Institute, Hanchuan Machine
Tool Co., Ltd., Hangzhou Machine Tool Group Co., Ltd.,
Suzhou Electromachining Machine Tool Research Institute,
Shanghai Measuring & Cutting Tool Works, Shanghai
Baosteel Group Corporation and other organizations will
also be showcased at this
exhibition.

    In view of the dies and moulds to be exhibited, the
automotive panel die manufacturers like Die Manufacturing
Co., Ltd. of FAW, Dongfeng Motor Die & Mould Co., Ltd.,
Tianjin Motor Dies Co., Ltd., Sichuan Chengfei Integration
Technology Corp. Ltd., China Push Group International
Co.,Ltd., Yuejin Motor Group Nanjing Tooling Co., Ltd.,
Beiqi Foton Motor Co.,Ltd. Weifang Die & Mould Plant
and Beijing BYD Die Co., Ltd., which are the major
automotive die manufacturers in China, will, together with
many other automotive die companies, demonstrate China's
overall strength in automotive punch dies in the center of
W4 Hall.  Many plastic mould makers led by Qingdao Haier
Molds Co., Ltd, precision punch die makers led by Wuxi G.S.
Precision Tool Co.,Ltd., tire mould makers led by Shenyang
Radial Tire Mold Co., Ltd. and Guangdong Greatoo Molds
Inc., foundry moulds makers represented by FAW Foundry Co.,
Ltd. Foundry Mould & Equipment Plant and Ningbo Heli
Mould Co., Ltd., extrusion die makers led by Tongling
Sanjia Mould Co., Ltd. will display their representative
products at the exhibition to sketch a new picture of the
Chinese die and mould industry.

    In terms of region, Guangdong and Zhejiang will show
their strengths as being powerful die and mould provinces. 
The exhibitors from these two provinces almost occupy an
entire exhibition hall.  In Western China, exhibitors from
Shaanxi and Sichuan showed great enthusiasm toward this
event and the number of exhibitors exceeds 20.

    Packaging the Whole to Produce an Exhibition Brand

    In Die & Mould China 2006, organisers have
reinforced the integrated publicity and packaging, making
an exhibition logo for uniforms, thematic colors, as well
as releasing commercial films in both Chinese and English. 
They selected a number of professional and mass media
outlets to communicate information.  Many media partners
will make full range reports prior to, during and after the
exhibition.  Some foreign media have also published relevant
reports.  Thus far, advertisement and communication
regarding this exhibition have been made through more than
30 media outlets more than 80 times.  CDMA has published a
special issue for this event in MM Machineinfo and
Machinist.

    The organizers also publicized the die and mould
enterprises targeting auto parts users through Auto
Shanghai.  Advertisements on the Shanghai-Nanjing
Expressway and Shanghai-Hangzhou Expressway have also been
published.  In addition, subway advertisements along roads
near the exhibition halls have been in place.  

    Establishing a Platform for Trade Between China and the
World

    To attract more professional audiences and purchasers,
and to enhance the number of deals made through the
exhibition, more importance has been laid on business
invitation.  Multiple channels were used such as magazines,
websites, radio broadcast, TVs, etc., as well as posting of
invitation letters and launching of promotion meetings to
forge powerful audience networks.  Moreover, the organizers
have made more efforts on overseas audiences.  They tried to
draw attention of the target audience through die &
mould associations in different countries and regions, the
embassies and trade promotion agencies in Shanghai as well
as by sending communication materials and invitation
letters. According to current statistics, exhibitors from
over 30 countries will attend the exhibition.  PMA, VDMA,
and the die and mould industry associations from Asia
including TAGMA, Korea and Sigapore, Hong Kong and Taiwan
are organizing delegations to China.  It is predicted that
the audiences from home and abroad will exceed last year's
exhibition by 20%.

    Supporting Activities

    During the exhibition, CDMA will hold an Advanced Die
& Mould Manufacturing Technology Seminar, while CDMA
Technology Committee will organize a series of activities,
as it did for past exhibitions, such as, appraising the
level of exhibited die and mould products, and commenting
on the advancement of the die and mould manufacturing
technologies, equipments, tools, materials and software
reflected by the exhibition.  During the event, the
appraisal of excellent die & mould manufacturing
equipment and tool suppliers, excellent die & mould
designing and manufacturing software suppliers and
excellent die & mould material suppliers will be
conducted; the 3rd Session of the 5th CDMA Board of
Governors will be convened; China Advanced Die & Mould
Technology Seminar of the International Exhibition on Die
& Mould Technology and Equipment hosted by CDMA
Technology Committee will open on May 10, at which lectures
will be given by senior Chinese and foreign experts; the
annual conference of CDMA Technology Committee and Standard
Parts Committee will be held at the same time; 2006
Automotive Die & Mould Manufacturing Technology Seminar
jointly organized by CDMA Automobile Body Mould and
Equipment Committee and AI Automobile Industry magazine
will start on the morning of May 11.

    In the 11th China Advanced Die & Mould Technology
Seminar, of the International Exhibition on Die & Mould
Technology and Equipment and the 2006 Automotive Die &
Mould Manufacturing Technology Seminar, there will be an
academician to make keynote speeches.  Guo Chongqing and
Ruan Xueyu, academicians of the Chinese Academy of
Engineering will make reports with the theme of the
"developing trend of the manufacturing industry and
the strategic selection of China's manufacturing
industry" and "the digital strategy of automotive
die & mould," respectively, to produce a
professional and high level seminars. 

    Moreover, many foreign exchange activities will be
launched during the exhibition.  The Sino-German Die &
Mould Forum hosted by CDMA and organized by VDMA, DIHK and
relevant organizations will be held on May 11 where 52
automotive and die & mould makers from Germany and
other European countries, including the purchase managers
and sales managers from German Audi AG, BMW AG and so on
will be present. CDMA will exchange and hold talks with
delegations from PMA, VDMA, KODMIC and TAGMA on matters of
common interest.  The die & mould associations from
Asian countries, including Singapore, are preparing for the
visit to China.

    Highlighted by Professional Services 

    This time, on the basis of maintaining the tradition
and inheriting the strong points, organisers will do
whatever possible, sparing no efforts to increase service
awareness in such aspects as attracting exhibitors and
businessmen, supporting activities, and meeting reception,
etc. to highlight "human-oriented" services. 
Organisers plan to deliver the best ever die & mould
exhibition.  The exhibition has the following
characteristics: 

    For exhibitors: in order to enhance the property rights
awareness of exhibitors and safeguard the legal rights and
interests of enterprises, the organizers will set up a
consulting center on intellectual property rights on the
spot, and invite related functional departments to deal
with various disputes and complaints.  At the same time, a
contact center for exhibits trade will be set up on site to
facilitate trade.

   For the public: for the first time, die & mould
China 2006 will set up a system of advance registering for
attendees through the platform of an official website (
http://www.diemouldchina.com ), so that visitors home and
abroad can sign up to visit and enter the exhibition hall
more easily.  In addition, the organizers will update the
exhibition information on the internet so that exhibitors
and visitors can have in-time and comprehensive knowledge
of the exhibition.  In view of the enormous flow of
visitors, entrances will be opened on the hall of the
northern entrance and west side of the fourth exhibition
hall, in order to guarantee good order.  There is an
information desk in every exhibition hall to provide
consulting services. Notice boards and media boards will be
set up in the entrance of every hall to publicize the daily
information about the exhibition and the statistics.  In
order to satisfy the different dining needs of exhibitors
and the public, the organizers will increase the variety of
food and drinks and provide services of high quality. 
Moreover, the organizers will provide medical care,
transportation and communication.

    For the media: based on the experience of the last
exhibition, in order to make the overall service more
comprehensive, reasonable and humanistic, during the
exhibition the organizers will set up a News Center in
E1-b1 outside of the E1 Hall, to provide free working
conditions and place for news writing, communication,
internet, e-mail, reprography and CD duplication, so that
correspondents can make in-time reports on the exhibition. 
In addition, rest facilities and other services will be
offered to news reporters. 

    About Shanghai International Exhibition Co., Ltd.
(SIEC) 

    Shanghai International Exhibition Co., Ltd. (SIEC) is
jointly invested by Shanghai World Expo (Group) Co., Ltd.
and the Council for the Promotion of International Trade,
Shanghai.  The SIEC was founded on July 1st, 1984 with the
approval of the Ministry of Foreign Trade & Economic
Cooperation and the People's Government of Shanghai
Municipality. 

    The SIEC is a full member of Union des Foires
Internationales (UFI).  The SIEC has held 500 international
exhibitions of various themes and sizes.  It also has
successfully held a number of solo exhibitions at national
level. 

    "AUTO SHANGHAI," "SHANGHAITEX,"
"CHINA CYCLE," "FASHION SHANGHAI,"
"ELE/PT COMM CHINA" are among the first eight
exhibitions approved excellent by THE EVALUATION COMMITTEE
OF SHANGHAI CONVENTIONAL & EXHIBITION INDUSTRIES.

    For more information, please contact:

     Cheng Laiping, Executive Show Director
     Add:   8/F, OOCL Plaza, 841 Yan An Zhong Road,
Shanghai 200040, China
     Tel:   [phone] 
     Fax:   [phone]   
     Email: [e-mail]
     Web:   http://www.siec-ccpit.com 

SOURCE  Shanghai International Exhibition Co., Ltd.