The 12th China (Shanghai) International Wedding Photographic Equipment Exhibition to be Open in June

The 12th China (Shanghai) International Wedding Photographic Equipment Exhibition to be Open in June

June 18, 2007

Largest Ever in History with Numerous Activities


    SHANGHAI, June 18 /Xinhua-PRNewswire/ -- Shanghai
International Exhibition Co Ltd. announced today that the
12th China (Shanghai) International Wedding Photographic
Equipment Exhibition will be held simultaneously at two
venues -- the ShanghaiMart (No. 99, Xingyi Road) and
Shanghai International Exhibition Center (No. 77, Xingyi
Road) from June 28 to July 1, 2007. With an exhibition
space of more than 35,000 sqm, featuring renowned brands
both domestically and overseas, the scale of the exhibition
and numbers of exhibitors will exceed that of shows held in
previous years. The show will feature all wedding related
products including wedding gowns, formal attires, photo
albums, photo frames, cosmetics, accessories, wedding
supplies, backgrounds, post-production photographic
products, lighting, developing techniques, printing and
enlarging color photos, thematic photography, children's
photography, studio-training programmes, wedding
photography networks and related publications. As in
previous years, the 12th China (Shanghai) International
Wedding Photographic Equipment Exhibition will continue to
unveil the world's latest wedding photography trends,
fashion ideas and advanced equipment and create a
cooperative platform for Chinese and foreign enterprises in
the industry. Among the highlights of the show will be the
"2007 Wedding Gowns and Ceremonial Dresses", in
which eight major wedding brands release their latest
wedding fashion ideas of summer-autumn 2007. 
    (Logo:
http://www.xprn.com.cn/xprn/sa/20061108114544-37.jpg )
    The year 2007 marks a historic height for the wedding
market in China. The wedding trade now appears in a variety
of more than 40 different categories, accounting for 2.5% of
China's GDP. In Shanghai, the average wedding spending
exceeds RMB 120,000 per new couple, adding up to an overall
expenditure of more than RMB 10 billion per year. During the
last May 1 golden week, more than 11,000 new couples were
wedded in Shanghai, a daily average of 1,500 wedding
ceremonies. It is anticipated that the trend will continue
and reach a climax in the next five years, as more of the
baby-boomers from the 1980s reach marital age between 2007
and 2012. With a booming economy, wedding expenditure is
likely to increase in the next few years, according to a
forecast. 

    This exhibition is sponsored by CCIPT Shanghai Branch,
Shanghai World Expo (Group) Co. Ltd. and Shanghai
Photographers' Association, organized by Shanghai
International Exhibition Service Co. and assisted by
Shanghai Trade Association of Photography Profession. It is
also greatly supported by China Council of Wedding
Photography Association, Beijing Photography Equipment
City, Guangzhou Baili Wedding Dress and Equipment Store,
Shanghai Photographic Equipment Wedding Dress Town and
Huqiu God-Blessing Exquisite Wedding Dress Market. With the
constant development of China's wedding photography trade
and incessantly expansion of domestic wedding demands, the
"China (Shanghai) International Wedding Photographic
Equipment Exhibition" has demonstrated the effect of
scale and networking power in the last six years, and has
become one of the largest wedding photography exhibitions
in Asia.  

    This year the exhibition halls make it even easier for
visitors, with wedding gowns, ceremonial dresses, props and
late-stage equipment of studios displayed on the first floor
and thematic photography, furniture of studios, photo albums
and photo frames on the second floor of the Shanghai
International Exhibition Center. Photo albums and photo
frames will be displayed on the first floor, cosmetics,
accessories and children's clothes and accessories on the
third floor and wedding dresses and ceremonial dresses on
the fourth floor of ShanghaiMart and the "2007 Wedding
Dress and Ceremonial Dress Release" on its seventh
floor. 

    The "2007 Wedding Dress and Ceremonial Dress
Release" will debut latest gowns and attires by
TopGown, Wang Dacheng, Taipei Jinghua, Viz. Swarovski,
Pinsha, Beike Manni, Xinniang Huichui, Xi'man. Other
auxiliary activities, the 2007 Shanghai Summit on Practical
Experience of China's Studios for Children and 2007 Summit
Forum on Digital Photography in Chinese Studios, both
organized by the Portrait Photography Magazine, will be
held in the afternoons of June 28 and 29 respectively in
the meeting room of ShanghaiMart. During the show there
will also be lucky draws and several award presentation
events. 

    About Shanghai International Exhibition Co., Ltd.
(SIEC) 

    Shanghai International Exhibition Co., Ltd. (SIEC) is
jointly invested by Shanghai World Expo (Group) Co., Ltd.
and the Council for the Promotion of International Trade,
Shanghai.  The SIEC was founded on July 1st, 1984 with 
the approval of the Ministry of Foreign Trade &
Economic Cooperation and the People's Government of
Shanghai Municipality. 

    Since its establishment, the Company has managed over
500 international trade shows in China, emphasizing on
"size", "internationalism",
"professionalism", and "regularity".
Over the years the Company has built up brand names for a
number of renowned trade shows, and has held a number of
number of solo exhibitions at national level. 

    The SIEC is a full member of Union des Foires
Internationales (UFI).  "DIE & MOULD CHINA"
and "AUTO SHANGHAI" and are the approved events
of UFI. "AUTO SHANGHAI," "SHANGHAITEX,"
"CHINA CYCLE," "FASHION SHANGHAI,"
"ELE/PT COMM CHINA" are among the first eight
exhibitions approved excellent by THE EVALUATION COMMITTEE
OF SHANGHAI CONVENTIONAL & EXHIBITION INDUSTRIES.









    For more information, please contact:

     Zhang Lina
     Project Manager
     Tel:   [phone]                 		
     Fax:   [phone]
     Email: [e-mail] 		
     Web: http://www.siec-ccpit.com