The 5th Dongguan China Shoes/China Shoetec (Spring 2007) Unveils Today in Dongguan

The 5th Dongguan China Shoes/China Shoetec (Spring 2007) Unveils Today in Dongguan

April 18, 2007

    DONGGUAN, Guangdong, China, April 18
/Xinhua-PRNewswire/ -- Jointly organized by Messe
Dusseldorf China Ltd., Adsale Exhibition Services Ltd.
& Guangdong Modern Convention and Exhibition Management
Co., Ltd, and co-organized by the China Chamber of Commerce
for I/E of Light Industrial Products & Arts-Crafts, The
5th Dongguan China Shoes/China Shoetec (Spring 2007)
exhibition, an UFI-approved professional footwear event in
Asia, was unveiled today at Dongguan International
Convention and Exhibition Center, Dongguan City, Guangdong,
P.R. China.  The show will last for three days from April 18
- 20, 2007.

    Exhibiting Scale Hits Its Record High

    Recording a growth of 13.6% and hitting its record high
with an exhibition area of 25,000sqm, the fair attracted 515
exhibitors from PR China, Hong Kong SAR, Taiwan, as well as
other Asian and European countries.  Renowned exhibitors
include Betta, Champion Wealth, Fortune, Grand Haven,
Manley, Peninsula Shoes, Sancon, Turbo Shoes from Hong Kong
SAR, Cortinachina, Didini, Guangzhou Mescot, Isca, Taihua,
B&C, Yinsheng, Kuari from PR China, Lida Transworld,
Amanda, Mitiwell, Homewell, Jerry Yang from Taiwan, LDP
from Japan, Boby from Singapore, Dakkak from Syria, and
other factories from Thailand, India.  With the latest and
trendy collections displayed, it is expected that 22,000
international & local visitors will be attracted to the
show.

    Numerous pavilions have joined the show, including Hong
Kong Pavilion, Taiwan Footwear Pavilion / Taiwan Shoetec
Pavilion, Wenzhou Pavilion, the China Chamber of Commerce
for I/E of Light Industrial Products & Arts Crafts
(CCCLA) Pavilion and Huizhou Pavilion.  Many pavilions
booked larger areas than in last edition.  For example,
Hong Kong Pavilion, organized by the Hong Kong Footwear
Association, has their largest ever floor space, covering
up to 740sqm of exhibition area, and CCCLA Pavilion also
has a 43% growth in area.

    Being the best Platform for sourcing Middle-to-High End
Footwear in Asia, the show has attracted plenty of buyers
and visitors from home & abroad.  Many associations and
organizations organized buyer delegations to visit,
including FEDERCALZATURE, British Footwear Association,
Vietnam Footwear and Leather Association, Guangdong Chain
Operations Association, and other footwear representatives
from Malaysia, Japan, Australia, and Taiwan. 

    Fabulous Concurrent Events - Fashion Show, Trendy Shoes
Display Zone, Latest Color Display Zone

    Daily fashion shows held onsite bring the most
fashionable footwear collection to buyers and visitors. 
Through the professional performance of models, products
features and fashion elements became alive in front of the
audience.

    Trendy Shoes Display Zone is another focus of the show
by displaying the latest collection of the renowned
exhibitors and award-winning designs from the 2007 Hong
Kong Footwear Design Competition.

    Latest Color Trend Zone, supported by Pantone Asia
Limited, has been newly set up this year.  Entitled
"Metamorphosis", Pantone showcases Color Palettes
for Fall / Winter 2007 / 08 emphasized a season of Change,
Transformation, Mutation, and Shift.  4 color palettes of
Winter 2007 / 08 named "Caprice",
"Chameleon", "Dark Shadow" and
"Natural Poetry" are presented onsite with 2
themes, "Dream" & "Escape", as a
preview for Summer 2008.  Together with the seminar
"Pantone View Color Planner 2007 / 08", it will
surely give an insight in to color trends for coming
seasons.

    Professional Seminars to Explore International Footwear
Market Trend

    A series of professional seminars will be held
concurrently at the show.  Various issues will be discussed
regarding the development of local and overseas markets, and
latest testing technologies, etc.  The seminar topics
include "Overview of Worldwide & European Footwear
Data -- In Terms of Production, Consumption, Export &
Import", "Overview of Chinese Domestic Footwear
Market -- In Terms of Market Analysis, Merchandising
Strategy and Direction", "Factory in the Future
-- Less Labour is Needed", "Overview on the
Developing Trend of China Department Store & Retail
Industry -- Footwear", "Control of Restricted
Substances in Footwear and Leather Goods",
"Recent Trend of New Restricted Substances for
Footwear in 2007", "Physical Performance &
Hazard Substance Analysis on Footwear", creating an
interactive communication platform for buyers and
exhibitors.

    Autumn Shoes Fair Added since 2007

    With great support from the industry, organizers
decided to launch an autumn fair from November 28 - 30,
2007 at the GD Modern International Exhibition Center,
Houjie, Dongguan.  The autumn fair is going to shine with
the spring fair to build up the No. 1 shoes fair in Asia!

    It is expected that over 700 exhibitors will
participate at the autumn fair with an exhibition area
reaching 30,000sqm.  The show scale will grow by 20%
comparing with the spring fair, expecting 25,000
international & local visitors.  With the expansion in
scale, the fall edition is moving to a new venue, the GD
Modern International Exhibition Center, to provide better
facilities and more room for the exhibitors to meet buyers
from all over the world.

    For more details, please visit
http://www.chinashoesexpo.com .




    For more information, please contact:

    Exhibiting Enquiries
     Ms Yen Chan / Ms Vivian Kwong
     Adsale Exhibition Services Ltd.
     Tel:   [phone]
     Fax:   [phone]
     Email: [e-mail]

     Ms. Elaine Chen
     Messe Dusseldorf China Ltd.
     Tel:   [phone]
     Fax:   [phone]
     Email: [e-mail]

    Visiting or Press Enquiries:
     Ms Fiona Pang
     Adsale Exhibition Services Ltd.
     Tel:   [phone]
     Fax:   [phone]
     Email: [e-mail]

     Ms Summer Chen
     Messe Dusseldorf China Ltd.
     Tel:   [phone]
     Fax:   [phone]
     Email: [e-mail]