TI's DaVinci(TM) Technology Now Features ObjectVideo OnBoard(TM) to Digitally Enable Smart Video Surveillance

TI's DaVinci(TM) Technology Now Features ObjectVideo OnBoard(TM) to Digitally Enable Smart Video Surveillance

April 13, 2006

Combination of Video-Optimized Hardware and Leading Video Software will Address Demand in Booming IP Video Surveillance Market

    HOUSTON, April 13 /Xinhua-PRNewswire/ -- Addressing the
growing demand for greater intelligence in the surveillance
market, Texas Instruments Incorporated (TI) (NYSE: TXN)
today announced that ObjectVideo OnBoard, an award-winning,
video-intelligence software suite, is now running on TI's
DaVinci(TM) technology.  The combination of hardware and
software will enable original equipment manufacturers
(OEMs) to rapidly develop new products that perform robust
intelligent video functions, such as analyzing video and
generating alerts and other actionable information, on the
basis of user-defined rules.  With intelligent video and
codecs running on high-performance digital media processors
based on DaVinci technology, OEMs can save significant
development time and cost in the creation of a variety of
intelligent video applications.  For more information,
please see:
http://focus.ti.com/dsp/docs/dspsplash.tsp?contentId=12648
. 

    Industry analyst firm, iSuppli, projects a 100 percent
growth rate for IP video surveillance cameras alone in 2006
with the worldwide market surpassing analog CCTV cameras by
the end of 2009.  IMS Research of the UK expects
manufacturers of IT infrastructure to embed software for
video analysis in their products to further improve the
performance of video networks.  By 2009, IMS forecasts that
embedded applications will account for approximately 60
percent of the video analysis software market.  The union
of TI's DaVinci technology and ObjectVideo OnBoard will
fuel this growth.  

    "TI's DaVinci technology is ideal for our software
because it was designed to make the next generation of
digital video end-equipment applications possible,"
said Bruce Thompson, Vice President of Corporate
Development for ObjectVideo.  "By combining processors
based on DaVinci's technology with our analytic technology,
OEMs can create new sales opportunities by delivering
advanced intelligence capabilities for security and other
applications."

    ObjectVideo technology allows users to specify objects
of interest and determine if those objects, for example,
cross a video tripwire, enter a specified area of interest
or simply appear in the camera view.  Rules are processed
within the intelligent device for real-time comparison to
the video analysis.  Reference hardware designs and robust
API frameworks enable plug-and-play with any device or
existing environment.  Additionally, network bandwidth is
optimized through the selective output of video on alert
only.

    DaVinci technology makes breakthrough innovation
possible in digital media devices for the hand, home and
car.  DaVinci technology is optimized for digital video
systems and includes DSP-based SoCs, multimedia codecs,
APIs and frameworks and development tools.  These
integrated components are the industry's first complete
offering of an open platform.  OEMs can create unique,
feature-rich devices optimized with specific applications
in mind and get them to market quickly.

    To learn more about technology offered from TI and
ObjectVideo, please visit booth number 19079 at ISC West,
held from April 5-7, 2006 at the Sands Expo and Convention
Center in Las Vegas, Nevada.  

    DaVinci technology featuring ObjectVideo OnBoard is
available now through TI distributors and the e-store.

    About Texas Instruments

    Texas Instruments Incorporated provides innovative DSP
and analog technologies to meet our customers' real world
signal processing requirements. In addition to
Semiconductor, the company's businesses include Sensors
& Controls, and Educational & Productivity
Solutions.  TI is headquartered in Dallas, Texas, and has
manufacturing, design or sales operations in more than 25
countries. 

    Texas Instruments is traded on the New York Stock
Exchange under the symbol TXN. More information is located
on the World Wide Web at http://www.ti.com .

    About ObjectVideo

    ObjectVideo(R) provides intelligent video technology
products for the protection of critical infrastructure and
high-risk environments such as borders, airports, seaports,
oil refineries, chemical and nuclear plants and water
treatment facilities. Based on patented computer vision
technology, ObjectVideo's software is deployed in more than
170 locations in eight countries, including Iraq, where the
U.S. Marines use it to protect soldiers in
forward-operating bases.  ObjectVideo provides a variety of
markets with an advanced ability to detect, classify, track
and analyze video data, allowing end users to proactively
address threats, improve security planning and enhance
overall effectiveness.  ObjectVideo markets and sells its
products through a Video Intelligent Partner (VIP) program
of OEMs, integrators and leading security companies on
digital media processor and server platforms.  ObjectVideo
is the recipient of the Wall Street Journal's Technology
Innovation Award and Frost & Sullivan's Excellence in
Technology Award.

    Trademarks

    DaVinci is a trademark of Texas Instruments.  All other
trademarks and registered trademarks are property of their
respective owners.

    For more information, please contact:

     Media Contacts:
     Christy Brunton
     Texas Instruments
     Tel:   [phone]
     Email: [e-mail] 

     Tara Hanney
     GolinHarris
     Tel:   [phone]
     Email: [e-mail]

     Lara Kline
     ObjectVideo
     Tel:   [phone]
     Email: [e-mail]

SOURCE  Texas Instruments Incorporated