`Technology and Nature in Harmony' -- The 12th International Automobile & Manufacturing Technology Exhibition Reaches its Peak Next Spring

`Technology and Nature in Harmony' -- The 12th International Automobile & Manufacturing Technology Exhibition Reaches its Peak Next Spring

November 21, 2006

    SHANGHAI, China, Nov. 21 /Xinhua-PRNewswire/ --
Shanghai International Exhibition Co., Ltd. announced today
that the 12th International Automobile & Manufacturing
Technology Exhibition (Auto Shanghai 2007), will be held at
the Shanghai New International Exhibition Center from April
22 to 28, 2007.  Themed around `Technology and Nature in
Harmony', Auto Shanghai 2007 will be the focus of world
leading automobile companies, and will see the super scale
of a 140,000 square meter exhibition area.

    (Logo: 
http://211.154.41.99:9080/xprn/sa/20061108114544-37.jpg )

    Brief Overview of Auto Shanghai

    Since its first outing in 1985, Auto Shanghai is the
earliest international auto show in China.  In June 2004,
Auto Shanghai became the first UFI approved Chinese auto
show.  With the development of automotive industries, both
in China and internationally, and accumulating experience
of 20 years, Auto Shanghai has grown into the most
authoritative exhibition in China, and one of the most
influential international exhibitions.  Starting from 2003,
the China Association of Automobile Manufactures and the
China Council for the Promotion of International Trade,
Automotive Sub-Council have been involved in the exhibition
as organizers, teaming up with the original organizer, the
China Council for the Promotion of International Trade,
Shanghai Sub-Council.  The close collaboration among these
three organizers has laid a solid foundation for the show's
growth, transforming from a regional auto show to a country
level show, and on to an international exhibition, strongly
positioning Auto Shanghai and building up its authoritative
status.  Auto Shanghai 2005, with a total exhibition area
of 120,000 square meters, attracted 1,036 exhibitors from
26 countries and regions, 5,380 reporters from 1,020 media
outlets from 35 countries and regions, as well as 391,593
visitors from 113 countries and regions. 

    Introduction of Auto Shanghai 2007

    Auto Shanghai 2007 is organized by the China
Association of Automobile Manufacturers, the China Council
for the Promotion of International Trade, Shanghai
Sub-Council and the China Council for the Promotion of
International Trade, Automotive Sub-Council, and is
co-organized by the World Expo Group-Shanghai International
Exhibition Co., Ltd., and MMG-Messe Muenchen
International/IMAG- Internationaler Messe- und
Ausstellungsdienst GmbH.  The event is also specially
supported by the China Machinery Industry Federation, and
the Society of Automotive Engineers of China (SAE China).

    Auto Shanghai 2007 will utilize all nine indoor
exhibition halls (seven halls for automobile manufactures,
and two for auto components), two temporary outdoor halls
and the outside venue of the Shanghai New International
Exhibition Center, with a combined total exhibition area of
over 140,000 square meters.  Regarding the schedule,
organizers plan to make April 20 and 21 as the media days,
available only to domestic and overseas media, which aims
at facilitating the reports and journalists at Auto
Shanghai in a comprehensive way and to conduct interviews
in a detailed and unfeigned way. April 22 and 23 are trade
visitor days, while April 24 to 28 will be days open to the
public. 

    `Technology and Nature in Harmony'

    The theme of Auto Shanghai 2007 is `Technology and
Nature in Harmony.'  The exhibition will showcase passenger
cars, commercial vehicles, buses, trucks, special-purpose
vehicles, auto design and new concept products, automotive
parts & components, car audio, tires, measuring
devices, maintenance equipment, and car accessories, etc. 
This will highlight the latest achievements of the
international automotive industry and leading technologies
and products from domestic companies, reflecting the
current development level of the automotive industry.

    Highlights and Features on Services

    Auto Shanghai has grown 14 times in terms of exhibition
scale from the 10,000 square meters of its initiation to the
current 140,000.  As far as scale is concerned, Auto
Shanghai can be ranked among the world's most influential
auto shows.  Besides the scale, the benchmark of an
exhibition depends on whether it can retain the first-class
and leading position. Therefore, in order to make Auto
Shanghai one of the famous world auto shows, the concept of
organizers is to enhance the quality via its increased
exhibition area, and by improving service standards and
management skills.  In view of the above, CEOs from the
biggest automobile companies will be invited by the
organizers.  Industry giants will be requested to
participate in line with the criteria of top auto shows,
and the number of global unveilings will be increased.  The
organizers will also share communication and promotion
channels with the Paris Auto Show to further expand the
scale and quality of overseas visitors.  Country pavilions
from places like the United States, Germany, Italy, Japan,
and South Korea will be displayed in the Auto Components
sections.  

    For the media, a large press center, with advanced
sound facilities, will be made available, providing
reporters with high standard services, as organizers look
to pay more attention to details and enhance management
skills.    

     The official website of Auto Shanghai 2007 (
http://www.autoshanghai.com.cn ) has been launched and will
serve as an ongoing platform for updating information. 
Eclectic devices such as the e-Show Guide will be placed at
eye-catching locations like the entrance hall, to draw
visitors' attention.  The overall promotion plan, artwork,
design and official website will be go through a bidding
procedure to increase quality. The organizers will also add
more rest areas for exhibitors and visitors, enhancing the
catering and traffic services.  The estimated overall rest
area for exhibitors and visitors will reach 20,000 square
meters. 

    If you distribute the press release, please kindly send
the voucher copies to: 

     Mr. Rice Song,
     World Expo Group Shanghai International Exhibition
Co., Ltd. 
     Address: 8/F, OOCL Plaza, 841 Yan An Zhong Road,
Shanghai, China 200040
     Or forward the link to [e-mail]

    For more information, please contact: 

     Mr. Rice Song 
     Tel:  [phone] x257 or [phone] 
     Fax:  [phone]

SOURCE  Shanghai International Exhibition Co., Ltd.