`The pure Luxury of St. Moritz' With Immediate Effect On-Line

`The pure Luxury of St. Moritz' With Immediate Effect On-Line

November 09, 2006

    ZURICH, Switzerland, Nov. 8 /Xinhua-PRNewswire/ -- What
do exclusive fashion and the famous winter vacation resort
St. Moritz have in common? Not only the name.  For the time
being, from November 6, 2006, the fashion label will be
exclusively distributed on-line.

    Crystal clear mountain lakes, exhilarating nature and
rendezvous of the rich and beautiful -- this is St. Moritz.
The fashion of "The pure Luxury of St. Moritz"
truly incorporates these qualities and puts them into
practice.  The result: exquisite textiles, first-class
workmanship, and exclusive design. Manually applied
Swarovski jewels ( http://www.swarovski.com ) give added
resplendence to the part of the glamorous fashion
collection.  The "One" collection comprises
Leisure Wear for Men and Women and carries the name
"The Mountain Religion".  The internationally
renowned, former Joop designers, Khadija Larens and Bulent
Ocal design the formal wear collection, which will expand
the range of garments in spring of 2007.

    Not only fashion, but even the channel of distribution
will be exclusive for the time being: "The pure Luxury
of St. Moritz" will be exclusively distributed via the
Internet. The specially created on-line store
http://www.stmoritz-store.ch will make sure that the noble
fashion from Dubai will be available via Japan to Moscow.
By spring 2007 the on-line store range will be extended
with St. Moritz license products; e.g. with St. Moritz
champagnes, for: Whoever mentions the name of St. Moritz,
will not be able to miss the noble king under the list of
wines.

    FASHION BOX Group ( http://www.fashionbox.ch ) is a
licensee of the St. Moritz trademark.  The former Miss
Switzerland Tanja Gutmann has been engaged as
representative for the "St. Moritz-The Mountain
Religion" collection.

    For more information, please contact:

     Mark Wendel
     CEO FASHION BOX AG
     Tel:     [phone]
     Email:   [e-mail]
     Web:     http://www.fashionbox.ch

     Tom Behrens
     Head Communications & PR St. Moritz-Online Store
     Tel:     [phone]
     Email:   [e-mail]
     Web:     http://www.stmoritz-store.ch

SOURCE  The pure Luxury of St. Moritz