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2007'02.11.Sun
KongZhong Corporation Reports Third Quarter 2006 Unaudited Financial Results
November 09, 2006

Revenue Up 24% Year-over-year
    BEIJING, Nov. 9 /Xinhua-PRNewswire/ -- KongZhong
Corporation (Nasdaq: KONG), a leading provider of wireless
value-added services and the operator of a leading wireless
Internet portal in China, today announced its unaudited
third quarter 2006 financial results.

    (Logo:
http://211.154.41.99:9080/xprn/back/upload/story_attchment/20061108202413-56.gif
)

    Third Quarter 2006 Financial Highlights:

    -- Total revenues in the third quarter of 2006 grew 24%
year-over-year to 
       $25.08 million, exceeding the Company's third
quarter revenue guidance 
       of $23 million to $24 million.    

    -- Total advertising revenue generated from KongZhong's
wireless internet 
       portal Kong.net increased from $22,000 in the second
quarter of 2006 to 
       $59,000 in the third quarter of 2006. 

    -- US GAAP net income grew 41% year-over-year but
decreased 37% 
       sequentially to $4.82 million.  Diluted earnings per
ADS in the third 
       quarter were $0.14. The Company made a one-time
provision of $3.5 
       million related to the settlement of a class action
lawsuit during the 
       third quarter of 2005.

    -- Non-GAAP net income in the third quarter of 2006
grew 57% from same 
       period last year but decreased 33% from the second
quarter of 2006 to 
       $5.53 million.  Non-GAAP diluted earnings per ADS
were $0.16.  Non-GAAP 
       Financial Measures are described and reconciled to
the corresponding 
       GAAP measures in the section titled "Non-GAAP
Financial Measures".     

    Commenting on the results, Yunfan Zhou, Chairman and
Chief Executive Officer, said, "As we anticipated, due
to some regulatory changes introduced by the
telecommunication operators in the third quarter, our
revenue in the third quarter declined from the previous
quarter.  However, we are pleased that our revenue exceeded
our third quarter guidance.  As previously announced, we
still anticipate challenges in the wireless value-added
business during the remainder of 2006.  On the other hand,
we continue to make progress in our wireless internet
portal business. Although the wireless internet portal is
in the early development stage, we have begun to see the
growth of our mobile advertising revenue.  We will continue
to invest in the wireless internet portal Kong.net and we
are confident about its future."

    Business Highlights:

    -- KongZhong signed an agreement with Beijing Mapabc, a
digital map 
       provider, to provide local search services on
Kong.net.

    -- Kong.net was named ``Media with the Highest
Potential'' at the 2006 
       China Advertising Summit.

    -- On October 17, 2006 KongZhong's in-house developed
mobile networking 
       game "e 3-Kingdom" was named "Most
Popular Mobile Networking Game" 
       at the 2006 China Joy Best Games Contest. In
addition KongZhong and 
       KongZhong Mammoth, KongZhong's wireless game
subsidiary, received the 
       following awards:

       -- Best Mobile Game Developer
       -- Best Mobile Game Publisher
       -- Best Mobile Networking Game Operator 

    Financial Results:
    (Note: Unless otherwise stated, all financial statement
amounts used in this press release are based on US GAAP and
denominated in US dollars.)

    Revenues
    Total revenues for the third quarter increased 24% from
the same quarter of 2005 to $25.08 million but decreased 17%
from the second quarter of 2006.  Revenue from 2.5G services
accounted for approximately 44% of total revenues and
revenue from 2G services represented the remaining 56%.  

    Revenue from 2.5G services, which include services
delivered using wireless application protocol (WAP),
multimedia messaging service (MMS), and Java technologies,
decreased 24% from the same period in 2005 and decreased
20% from the second quarter of 2006 to $10.97 million.  The
sequential revenue decrease was primarily due to new
regulatory changes introduced by China Mobile during the
third quarter that, among other things, imposed a one-month
free trial period for new users, required that subscription
reminders be sent to existing users and cancelled the
billing of WAP subscriptions that have not been active for
more than four months.  WAP revenue in the third quarter of
2006 was $5.79 million, a decrease of 39% from the same
quarter of 2005 and a decrease of 13% from the second
quarter of 2006.  MMS revenue in the third quarter of 2006
was $4.76 million, an increase of 27% from the same period
of 2005, but a decrease of 27% from the second quarter of
2006. Java revenue in the third quarter was $0.43 million,
a 60% decrease from the third quarter of 2005 and a 27%
decrease sequentially.  

    Revenue from 2G services, including short messaging
service (SMS), interactive voice response (IVR), and color
ring back tone (CRBT), grew 139% year-over-year but
decreased 14% quarter-over-quarter to $14.04 million in the
third quarter of 2006.  Year-over-year growth in 2G revenue
was primarily driven by the acquisition of Sharp Edge,
which was completed in the first quarter of 2006.  The
sequential revenue decrease was primarily due to the
regulatory changes described above as well as new
requirements by telecommunication operators that new users
confirm subscriptions twice.  SMS revenue in the third
quarter of 2006 was $10.88 million, which was 165% higher
than the same period of 2005 and 14% lower than the
previous quarter.  IVR revenue in the third quarter of 2006
was $1.72 million, a 22% increase 
year-over-year but a 21% decrease sequentially.  CRBT
revenue grew by 324% year-over-year, but decreased 1%
sequentially to $1.44 million in the third quarter of 2006.
 

    The table below sets forth the revenue breakdown by
technology platforms.   


                                  3Q05      Q405      1Q06 
   2Q06      3Q06 
    2.5G:                         71 %      67 %      64 % 
   46 %      44 %
         WAP                      47 %      40 %      32 % 
   22 %      23 %
         MMS                      19 %      22 %      28 % 
   22 %      19 %
         Java                      5 %       5 %       4 % 
    2 %       2 %
    2G:                           29 %      33 %      36 % 
   54 %      56 %
         SMS                      20 %      25 %      29 % 
   42 %      43 %
         IVR                       7 %       6 %       4 % 
    7 %       7 %
    CRBT and others                2 %       2 %       3 % 
    5 %       6 %
                                                           
             
    Total                        100 %     100 %     100 % 
  100 %     100 %


    The Company continues to make progress in diversifying
operator relationships.  Total revenues from China Unicom,
China Telecom, and China Netcom accounted for approximately
25% of the total third quarter revenues, compared to 23% in
the second quarter of 2006.

    Total advertising revenue generated from KongZhong's
wireless internet portal Kong.net increased from $22,000 in
the second quarter of 2006 to $59,000 in the third quarter
of 2006. 

    Expenses

    The cost of revenue in the third quarter of 2006
totaled $11.39 million, an increase of 40% from the third
quarter of 2005 and a decrease of 12% from the second
quarter of 2006.  Gross margin in the third quarter of 2006
was 55% compared to 57% in the previous quarter.  The lower
gross margin was primarily due to the fixed nature of
certain costs of revenue despite the decline in revenue.

    Total operating expenses in the third quarter of 2006
were $9.77 million, an increase of 6% year-over-year but a
decrease of 3% quarter-over-quarter. Product development
expenses increased by 7% quarter-over-quarter and
represented 13% of revenue.  General and administrative
expenses decreased by 15% from the second quarter of 2006
and represented 8% of revenue.  Sales and marketing
expenses decreased by 4% quarter-over-quarter and
represented 18% of revenue.  The increase in product
development expenses was primarily due to a one-time
expense related to the headcount reduction program. 

    Total cost associated with the Company's wireless
internet portal business in the third quarter 2006 was
approximately $2.7 million, slightly lower than previous
quarter. It included $1.2 million in marketing expenses.

    The Company recorded $0.52 million in non-cash
share-based compensation expenses in the third quarter,
compared to $0.47 million in the second quarter of 2006. 
On July 31, 2006, the Company announced a headcount
reduction program, which has been completed.  The Company's
total headcount declined from 1,016 as of June 30, 2006 to
816 as of September 30, 2006.  The Company estimated that
the headcount reduction will result in a cost savings of
approximately $500,000 in the fourth quarter of 2006.
    
    Earnings

    US GAAP net income totaled $4.82 million in the third
quarter of 2006, an increase of 41% from the same period of
last year but a decrease of 37% from the second quarter of
2006.  The Company made a one-time provision of $3.5
million related to the settlement of a class action lawsuit
during the third quarter of 2005.  Diluted US GAAP earnings
per ADS were $0.14 for the third quarter.

    Non-GAAP income in the third quarter of 2006 was $5.53
million, a 57% increase from the same period in 2005 but a
33% decrease from the previous quarter.  Diluted Non-GAAP
earnings per ADS were $0.16.   

    Balance Sheet and Cash Flow

    As of September 30, 2006, the Company had $118.61
million in cash and cash equivalents.  Cash flow from
operating activities totaled $7.74 million in the third
quarter of 2006. 

    Business Outlook:

    As a result of the continuing impact of regulatory
changes introduced by telecommunication operators and
Ministry of Information Industry, and based on information
available on November 9, 2006, the Company expects total
revenues for the fourth quarter of 2006 to be between $20.5
million and $21.5 million. 

    Conference Call:

    The Company's management team will conduct a conference
call at 8:30 am Beijing time on November 9, (7:30 pm Eastern
time and 4:30 pm Pacific time on November 8, 2006).  A
webcast of this conference call will be accessible on the
Company's web site at http://ir.kongzhong.com .



KongZhong Corporation
Condensed Consolidated Statements of Income
(US$ thousands, except percentages, per share data, and
share count)
(Unaudited)

                                   For the Three  For the
Three  For the Three
                                    Months Ended   Months
Ended   Months Ended 
                                   Sep. 30, 2005  Jun. 30,
2006  Sep. 30, 2006
                                       (Note 1)      (Note
2)      (Note 3)   
    Revenues                           $20,255      
$30,068       $25,082 
    Cost of revenues                     8,120       
12,943        11,394 
    Gross profit                        12,135       
17,125        13,688 
    Operating expenses                                     
             
       Product development               2,315        
2,970         3,186 
       Sales & marketing                 1,326        
4,712         4,531 
       General & administrative          5,608        
2,417         2,053 
       Subtotal                          9,249       
10,099         9,770 
    Operating income                     2,886        
7,026         3,918 
    Non-operating expenses (income)                        
             
       Interest expenses (income)         (689)        
(915)       (1,036)
       Other expenses (income)              --           
87             4 
       Subtotal                           (689)        
(828)       (1,032)
    Income before tax expense            3,575        
7,854         4,950 
    Income tax expense                     149          
255           131 
    Net income                           3,426        
7,599         4,819 
                                                           
             
    Basic earnings per ADS               $0.10        
$0.22         $0.14 
    Diluted earnings per ADS             $0.10        
$0.21         $0.14 

    Margin Analysis:                                       
             
    Gross margin                           60 %          57
%          55 %
    Operating margin                       14 %          23
%          16 %
    Net margin                             17 %          25
%          19 %

    Additional Data:                                       
             
    2.5G revenue                       $14,366      
$13,773       $10,974 
    2G revenue                           5,866       
16,256        14,043 
    ADS outstanding (million)            34.45        
34.89         35.15 
    ADS used in diluted EPS                                
               
     Calculation (million)               35.64        
35.67         35.66

     Note 1: The conversion of Renminbi (RMB) into US
dollar (USD) for the 
             third quarter of 2005 is based on the weighted
average rate of 
             USD 1.00=RMB 8.1391 (the exchange rate quoted
by the People's 
             Bank of China).
     Note 2: The conversion of Renminbi (RMB) into US
dollar (USD) for the 
             second quarter of 2006 is based on the
weighted average rate of 
             USD 1.00=RMB 8.0130 (the exchange rate quoted
by the People's 
             Bank of China).
     Note 3: The conversion of Renminbi (RMB) into US
dollar (USD) for the 
             third quarter of 2006 is based on the weighted
average rate of 
             USD 1.00=RMB 7.9678 (the exchange rate quoted
by the People's 
             Bank of China).



KongZhong Corporation
Condensed Consolidated Statements of Cash Flows
(US$ thousands)
(Unaudited)

                                            For the 9
Months  For the 9 Months
                                                   Ended   
        Ended      
                                               Sep. 30 2005
    Sep. 30, 2006  
                                                  (Note 1) 
       (Note 2)    
    Cash Flows From Operating Activities                   
             
    Net Income                                    $15,911  
       $21,028 
    Adjustments                                            
             
      Share-based compensation expenses               270  
         1,337 
       Depreciation and amortization                1,265  
         2,284 
       Loss on disposal of property and                    
             
        equipment                                       3  
             4 
    Gain on sales of investment                        --  
        (1,241)
       Changes in operating assets and                     
             
        liabilities                                 6,059  
        (6,862)
    Net Cash Provided by Operating                         
             
     Activities                                    23,508  
        16,550 
                                                           
             
    Cash Flows From Investing Activities                   
             
    Proceeds from sales of investment                  --  
         1,741 
    Purchase of property and equipment             (1,820) 
        (2,164)
    Acquisition of long-term investments             (500) 
            -- 
    Acquisition of subsidiaries                      (819) 
       (17,325)
    Net Cash Used in Investing Activities          (3,139) 
       (17,748)
                                                           
             
    Cash Flows From Financing Activities                   
             
    Exercise of employee share options                109  
         1,538 
    Decrease in minority interest                     (97) 
            -- 
    Net Cash Provided by Financing                         
             
     Activities                                        12  
         1,538 
                                                           
             
    Foreign Currency Translation Adjustments          630  
         1,125 
                                                           
             
    Net increase in Cash and Cash                          
             
     Equivalents                                   21,011  
         1,465 
    Cash and Cash Equivalents, Beginning of                
             
     Year                                          90,714  
       117,142 
    Cash and Cash Equivalents, End of Year        111,725  
       118,607 

     Note 1: The conversion of Renminbi (RMB) into US
dollar (USD) for the 
             first 9 months of 2005 is based on the
weighted average rate of 
             USD 1.00=RMB 8.2307 (the exchange rate quoted
by the People's 
             Bank of China).
     Note 2: The conversion of Renminbi (RMB) into US
dollar (USD) for the 
             first 9 months of 2006 is based on the
weighted average rate of 
             USD 1.00=RMB 8.0106 (the exchange rate quoted
by the People's 
             Bank of China).



KongZhong Corporation
Condensed Consolidated Balance Sheets
(US$ thousands)
(Unaudited)

                                     Sep. 30, 2005 Jun. 30,
2006 Sep. 30, 2006
                                        (Note 1)     (Note
2)     (Note 3)   
    Cash and cash equivalents           $111,725    
$122,285     $118,607 
    Accounts receivable (net)             10,243      
18,900       17,471 
    Other current assets                   1,504       
2,424        2,110 
    Total current assets                 123,472     
143,609      138,188 
                                                           
             
    Rental deposits                          392         
556          565 
    Intangible assets                        276       
2,226        2,078 
    Property and equipment (net)           3,089       
3,080        3,426 
    Long-term investment                     500          
--           -- 
    Goodwill                                 646       
4,434       15,751 
    Total assets                        $128,375    
$153,905     $160,008 
                                                           
             
    Accounts payable                      $4,048      
$5,009       $5,625 
    Other current liabilities              7,248       
5,849        4,712 
                                                           
             
    Minority interest                         24          
24           24 
    Total liabilities                     11,320      
10,882       10,361 
    Shareholders' equity                 117,055     
143,023      149,647 
    Total liabilities & shareholders'                  
                 
     equity                             $128,375    
$153,905     $160,008 
                                                           
             
     Note 1: The conversion of Renminbi (RMB) into US
dollar (USD) is based on 
             the exchange rate of Sep 30, 2005 USD1.00=RMB
8.0920 (the 
             exchange rate quoted by the People's Bank of
China).
     Note 2: The conversion of Renminbi (RMB) into US
dollar (USD) is based on 
             the exchange rate of Jun 30, 2006 USD1.00=RMB
7.9956 (the 
             exchange rate quoted by the People's Bank of
China).
     Note 3: The conversion of Renminbi (RMB) into US
dollar (USD) is based on 
             the exchange rate of Sep 30, 2006 USD1.00=RMB
7.9087 (the 
             exchange rate quoted by the People's Bank of
China).



    Non-GAAP Financial Measures 

    To supplement the unaudited condensed statements of
income presented in accordance with United States Generally
Accepted Accounting Principles ("GAAP"), the
Company uses non-GAAP financial measures ("Non-GAAP
Financial Measures") of net income and net income per
diluted ADS, which are adjusted from results based on GAAP
to exclude certain infrequent or unusual or 
non-cash based expenses, gains and losses.  The Non-GAAP
Financial Measures are provided as additional information
to help both management and investors compare business
trends among different reporting periods on a consistent
and more meaningful basis and enhance investors' overall
understanding of the Company's current financial
performance and prospects for the future. 

    The Non-GAAP Financial Measures should be considered in
addition to results prepared in accordance with GAAP, but
should not be considered a substitute for or superior to
GAAP results.  In addition, our calculation of the Non-GAAP
Financial Measures may be different from the calculation
used by other companies, and therefore comparability may be
limited. 

    For the periods presented, the Company's non-GAAP net
income and non-GAAP net income per diluted ADS exclude, as
applicable, the amortization or 
write-off of intangibles, and non-cash share-based
compensation expense. 

    Reconciliation of the Company's Non-GAAP Financial
Measures to the GAAP financial measures is set forth below.



                                    For the Three  For the
Three For the Three
                                     Months Ended   Months
Ended  Months Ended 
                                    Sep. 30, 2005  Jun. 30,
2006 Sep. 30, 2006
                                                           
             
    GAAP Net Income                      $3,426       
$7,599       $4,819 
    Non-cash share-based                                   
             
     compensation                            80          
469          521 
    Amortization or write-off of                           
             
     intangibles                             26          
167          192 
    Non-GAAP Net Income                  $3,532       
$8,235       $5,532 
    Non-GAAP diluted net income per                        
             
     ADS                                   0.10         
0.23         0.16 


    About KongZhong 

    KongZhong Corporation is a leading provider of wireless
value-added services and also operates one of the leading
wireless Internet portals in China.  The Company delivers
wireless value-added services to consumers in China through
multiple technology platforms including wireless application
protocol (WAP), multimedia messaging service (MMS), JAVA,
short messaging service (SMS), interactive voice response
(IVR), and color ring back tone (CRBT).  The Company also
operates a wireless internet portal, Kong.net, which
enables users to access media and entertainment content
directly from their mobile phones.

    Safe Harbor Statement 

    This press release contains "forward-looking
statements" within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934.  Such forward-looking statements
include, without limitation, statements regarding trends in
the wireless value-added services market and our future
results of operations, financial condition and business
prospects.  Although such statements are based on our own
information and information from other sources we believe
to be reliable, you should not place undue reliance on
them.  These statements involve risks and uncertainties,
and actual market trends and our results may differ
materially from those expressed or implied in these forward
looking statements for a variety of reasons.  Potential
risks and uncertainties include, but are not limited to,
continued competitive pressure in China's wireless
value-added services market and the effect of such pressure
on prices; unpredictable changes in technology, consumer
demand and usage preferences in this market; the state of
and any change in our relationship with China's
telecommunications operators; our dependence on the billing
systems of telecommunication operators for our performance;
changes in the regulations or policies of the Ministry of
Information Industry and other relevant government
authorities; and changes in political, economic, legal and
social conditions in China, including the Chinese
government's policies with respect to economic growth,
foreign exchange, foreign investment and entry by foreign
companies into China's telecommunications market.  For
additional discussion of these risks and uncertainties and
other factors, please see the documents we file from time
to time with the Securities and Exchange Commission.  We
assume no obligation to update any forward-looking
statements, which apply only as of the date of this press
release.

    For more information, please contact:

    KongZhong Contacts:

    Investor Contact:	
     Jillian Wang	 
     SVP of Corporate Development and IR	
     Tel:   +86-10-8857-6000	
     Fax:   +86-10-8857-5893	
     Email: ir@kongzhong.com	

    Media Contact:
     Mike Fang
     VP of Marketing
     Tel:   +86-10-8857-6000
     Fax:   +86-10-8857-5900
     Email: mikefang@kongzhong.com

SOURCE  KongZhong Corporation
PR
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