400,000 .mobi Domain Names Now Registered

400,000 .mobi Domain Names Now Registered

March 06, 2007

Global Sales Show Demand for Quality Mobile Content


    DUBLIN, Ireland and WASHINGTON, March 5
/Xinhua-PRNewswire/ -- dotMobi, the company behind the
first and only Internet address designed specifically for
mobile phones, today announced more than 400,000 .mobi
domains have been registered in 104 countries since the
domain's launch in October 2006. As a comparison, only
100,000 .com domain names were registered in the first ten
years of that domain's existence. The growing number of
.mobi registrations illustrates that content developers are
focused on delivering quality sites and applications to
mobile phones.

    To help ensure quality mobile content, dotMobi has
developed a number of initiatives to support and strengthen
the developer community. These initiatives include:

    -- http://dev.mobi -- an extensive site featuring
how-to
       guides, tools and interactive forums to simplify
the
       creation of mobile content.

    -- .mobi Site Builder -- a multi-language tool,
available
       exclusively through dotMobi registrars, to help
consumers
       and small businesses develop .mobi-compliant web
sites. 

    -- http://ready.mobi -- an analysis tool to test the
       mobile-readiness of any web site, .com or otherwise,

       incorporating W3C Mobile Web Initiative best
practices.

    In addition to general domain sales through registrars,
dotMobi has implemented unique RFP and auction processes for
highly desired domain names. Following a successful auction
last year, dotMobi plans to auction additional select
domains on March 7 at Moniker's T.R.A.F.F.I.C. WEST 2007 in
Las Vegas. The .mobi names scheduled for auction include
"airfare," "areacodes,"
"cam," "casinos,"
"creditscore," "directions,"
"eat," "libre,"
"loancalculator," "models,"
"newmusic," "pics," "pizza,"
"realestate" and "singles." This
selection of names is subject to change at dotMobi's
discretion.

    "The reality is the next generation of Internet
content is mobile," said Neil Edwards, CEO of dotMobi.
"Today's consumers want good content anywhere, at any
time. The numbers reflect the commitment developers have
made to reach consumers using .mobi."

    For more information on .mobi domains and how to
register .mobi domains, visit http://dotmobi.mobi . Visit
the dotMobi blog at http://blog.mobi .

    About dotMobi

    dotMobi (the informal name of mTLD Top Level Domain,
Ltd.), a joint venture company based in Dublin, Ireland
with offices in Washington, DC and Beijing, is leading the
development of Internet usage from mobile phones with the
.mobi domain name. Unique among domain name providers,
dotMobi ensures that services and sites developed around
.mobi are optimized for use by mobile devices. On-the-go
consumers can have confidence that an Internet site or
service will work from their mobile device when using the
.mobi address.

    dotMobi is backed by leading mobile operators, network
and device manufacturers, and Internet content providers,
including Ericsson, GSM Association, Hutchison 3,
Microsoft, Nokia, Orascom Telecom, Samsung Electronics,
Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone.
dotMobi is also a sponsor of W3C's Mobile Web Initiative. 

    For more information on dotMobi domains and
registration information, visit http://mtld.mobi . Visit
the dotMobi blog at http://blog.mobi .


    For more information, please contact:

     Vance Hedderel
     dotMobi (mobile Top Level Domain, Ltd.)
     Tel:   [phone]
     Email: [e-mail]

     Danielle Siemon
     A&R Edelman Public Relations
     Tel:   [phone]
     Email: [e-mail]


SOURCE  dotMobi