AMG LASSO Music Media Recognition Service Adopted for PLAYSTATION(R)3

AMG LASSO Music Media Recognition Service Adopted for PLAYSTATION(R)3

November 20, 2006

    ANN ARBOR, Mich., Nov. 20 /Xinhua-PRNewswire/ -- All
Media Guide (AMG), the premier technology and content
database provider for exploring music, movies, and games,
announced that AMG LASSO was adopted as the global music
media recognition service for the new PLAYSTATION(R)3
(PS3(TM)) computer entertainment system from Sony Computer
Entertainment Inc. (SCEI), debuting November 11 in Japan
and today in North America.

    "With AMG LASSO services on the PS3, users will be
able to promptly and conveniently manage and play their
favorite music on the system," said Greg Smith, AMG
vice president of technology.   

    AMG LASSO automatically recognizes CDs inserted into
PS3, as well as important "tag" information such
as the artist name, album name, song names, credits,
release dates, genres, moods, similar artists, and other
information critical for advanced media management. 

    AMG LASSO media recognition service is powered by AMG's
professional standard global metadata.  Created by respected
music experts, the AMG databases comprise rich content,
including millions of albums, track releases, performers,
composers, genres, styles, tones, similar artists, roots
and influences, copyright information, and other
information important to building intuitive media
management interfaces.

    AMG worked closely with Rainbow Partners Inc., its
exclusive Asian licensor for consumer electronics
companies, to provide and customize the technology to PS3.
Rainbow is based in Tokyo and Seoul.

    "The depth and accuracy of LASSO's content lets
users do more with their music in managing collections,
making playlists, and finding specific tracks and
titles," said Andrew Stess, AMG vice president of
consumer electronics.  "The choice of AMG LASSO
acknowledges that our data is the most comprehensive and
our music management software the most reliable."

    About AMG

    All Media Guide, based in Ann Arbor, Michigan, is the
leading authority on music, movies and games. Since 1991,
the company has provided comprehensive content and
technologies to support the physical and digital
distribution of entertainment media. With thousands of
musicologists, film historians, and game specialists
contributing over the years, AMG has created the industry's
cleanest, most in-depth database of information and original
editorial content. AMG content and technologies are licensed
by leading consumer electronics manufacturers, retailers,
and Internet sites.  Visit AMG at http://www.allmusic.com ,
http://www.allmovie.com and http://www.allgame.com .

    "PLAYSTATION" is a registered trademark and
"PS3" is a trademark of Sony Computer
Entertainment Inc.

    For more information, please contact:

     Richard Roher
     Roher Public Relations
     Tel:   [phone] x303
     Email: [e-mail]

SOURCE  All Media Guide