CELL Co. Ltd, Early Adopter of Adobe's Flash(R)Lite(TM) Technology, Debuts at 3GSM

CELL Co. Ltd, Early Adopter of Adobe's Flash(R)Lite(TM) Technology, Debuts at 3GSM

February 12, 2007

Hot Japanese Mobile Content and Network Solution Developer
Finds Worldwide Demand


    BARCELONA, Feb. 12 /Xinhua-PRNewswire/ -- CELL Co. Ltd,
the leading developer of Flash(R) Lite(TM) mobile content in
Japan, is showing a selection of its cutting-edge casual
games and interactive wallpaper content as part of its
debut appearance at 3GSM 2007. CELL games represent some of
the newest content now available from Atom Entertainment and
soon to be available on Nokia N76 handsets. These licensing
agreements represent the first opportunity for consumers
outside Japan to experience CELL's fun and engaging mobile
games. CELL demo stations will be located in both the Adobe
and Nokia booths. 

    (Logo: 
http://www.newscom.com/cgi-bin/prnh/20061031/SFTU033LOGO )

    "We are excited to be in Barcelona this
year," said Yoshichika Sakamoto, CTO and Co-Founder of
CELL. "Our goal is for consumers around the world to
enjoy our mobile Flash games, ringtones and interactive
wallpapers. 3GSM offers us an opportunity to showcase our
cool content for a wide range of people in the mobile
industry from almost every geography." 

    CELL owns the largest library of original
Flash(R)Lite(TM)-based content with 450 games and 40,000
ringtones. Featuring 3D graphics and sound, simple
one-button play and the option to log high scores online,
CELL's casual games such as Fish Feeder and Commando Jump,
are considered some of the most popular in Japan.
Additionally, all CELL games are less than 100K in file
size, making them fast and easy to download. 

    CELL also provides technology, tools and content to
help network operators support more sophisticated mobile
commerce sites and generate higher ARPU. In addition to
running content services with more than six million mobile
content subscribers, CELL provides technology and manages
the Flash-based UI for NTTDoCoMo's i-mode service with
almost 30 million subscribers. 

    CELL technology is also the backbone for Mobage-town
(Mobile Game Town DeNA Co., Ltd
http://www.dena.ne.jp/en/work/mobile.html#mbg ), Japan's
fastest growing gaming and social networking site.
Mobage-town offers a wide range of free online games and is
distinctive for its wide variety of social networking
functions. The subscriber base for Mobage-town has grown to
almost three million users in less than 12 months. 

    New Licensing Agreements Expand Reach Outside Japan 

    CELL announced two licensing agreements in the last
three months that expands its market reach to the US and
APAC. In October 2006, CELL announced it has licensed a
selection of games to Atom Entertainment. As a result,
Shockwave.com distributes CELL games through its live
Shockwave(R)Minis service (
http://www.shockwave.com/mobile/minis.jsp ) available to
Verizon Wireless customers on select Get It Now(R)-enabled
phones. In January 2007, CELL announced Nokia licensed
selected game titles for its Nokia Nseries devices,
starting with the new N76 multimedia computer for the APAC
region. CELL will also provide additional mini games
through the Nokia Content Discoverer application, allowing
customers easy access to downloadable content through a
collection of shopping "mall" stores on their
mobile device. 

    About CELL 

    Founded in 2001, CELL Co. Ltd http://www.cell-net.jp is
the leading developer of mobile entertainment and commerce
sites based on Adobe Flash(R) Lite(TM) technology in Japan.
With more than 450 titles, 40,000 ringtones and other video
content, the company has produced the largest library of
Flash(R) Lite(TM)-based mobile entertainment. CELL's
creative and technical expertise in delivering engaging
experiences, building communities, and developing
compelling commerce solutions positions the company to be a
major player in the worldwide market as more carriers and
handset manufacturers adopt Flash(R) Lite(TM) technology to
deliver richer mobile experiences to their customers. 


    For more information, please contact:

    United States
     
     Pam Kahl
     Verbal800 Communications
     Mobile:  [phone]
     Office:  [phone]
     Email:   [e-mail]

    Tokyo

     Yoshie Aono
     PR Group, 
     CELL Co. Ltd.
     Tel:     [phone]
     Fax:     [phone]
     Email:   [e-mail]


SOURCE  CELL Co. Ltd