Chipnuts and NXP Collaborate to Launch NX200 GSM/GPRS Smartphone Platform

Chipnuts and NXP Collaborate to Launch NX200 GSM/GPRS Smartphone Platform

February 12, 2007

Complete Smartphone Solution Based on NXP's Proven GSM/GPRS
Nexperia Cellular System Solution and Chipnuts' Latest
Multimedia Application Processor and SmartNX Mobile(TM)
Software


    BARCELONA, Spain, Feb. 12 /Xinhua-PRNewswire/ -- During
the 3GSM Conference, Chipnuts Technology (Shanghai) Inc., a
leading provider of mobile phone platforms and advanced
multimedia application processors in China, announced a
collaboration with NXP Semiconductors, the newly
independent semiconductor company founded by Philips, to
launch Chipnuts' latest NX200 smartphone platform based on
its application processor and SmartNX Mobile(TM) Software. 
The new Chipnuts GSM/GPRS smartphone platform enables
enhanced multimedia, connectivity and feature-rich
applications on mobile devices, such as user interface
customization and IP TV among others, providing an overall
improved user experience cost-effectively.  

    The platform is based on the NXP Nexperia(TM) cellular
system solution 5110 for low cost.  Built around NXP's
GSM/GPRS chipset, Chipnuts has developed a low-power, high
performance NX200 smartphone platform featuring Chipnuts'
latest advanced multimedia application processor.  This
smartphone total platform solution is available now.

    "With the continued convergence of PC and consumer
applications, the growing hunger for multimedia,
connectivity and personal management on a mobile device is
driving rapid growth in smartphone demand," said
Adrian Chu, VP of China Sales & Regional Marketing for
mobile and personal business unit, NXP Semiconductors. 
"However, current smartphones are positioned as high
price, high-end mobile devices.  Chipnuts broke this
barrier with the introduction of their NX200 platform. 
With growing EDGE/3G deployments throughout the world,
especially EDGE in China, this competitive flexible
platform also offers an easy migration path to address this
next-generation market."

    "While today's smartphones offer flexibility and
attractive applications, their relatively high price has so
far prevented mass adoption.  Our key motivation behind this
platform is to bring smartphone capabilities to the hands of
mainstream users by taking the economics to very attractive
levels," said David Hu, CEO of Chipnuts.  "NXP's
Nexperia cellular system solution 5110 for low cost is well
known for its stability, reliability, and ultra-low power
consumption.  The combination of NXP chipset with Chipnuts'
C7280 application processor and SmartNX Mobile(TM) operating
system not only enables our customers to develop highly
differentiated and price-competitive products but also
significantly reduces time to market and future maintenance
and support costs.  We are delighted to have the opportunity
to partner with NXP."

    The NX200 platform is the latest innovation from
Chipnuts.  It incorporates NXP's Nexperia(TM) cellular
system solution 5110 chipset, Chipnuts' C7280 application
processor and SmartNX Mobile(TM) complete mobile phone and
application software suite, all working seamlessly in a
system optimized to support all smartphone requirements. 
In addition to supporting reliable GSM/GPRS communication
and advanced multimedia requirements, this platform also
allows end users to personalize their phones by customizing
interfaces and function accesses, install and run
third-party software in real-time with an open system
platform, synchronize data with PC, and obtain BT profiles
with A2DP and data transmission.  In addition, the platform
supports such high-end features, like super hiding, secrecy,
position location and PDA functionalities.

    About Chipnuts

    Headquartered in Shanghai, China, Chipnuts is a leading
platform provider with advanced multimedia SoCs and total
software solution that enable fast and cost-effective
development of handheld consumer electronic products.  Our
industry-leading Solution-on-Chip(TM) smartphone platform
combines our highly-integrated multi-core application
processor with market proven SmartNX Mobile(TM) software
suite of mobile middleware, framework, and applications,
offer the quickest and most flexible way to bring unique
2.5-3.75G products to the market.  
`
    A winner of the 2006 Red Herring Asia 100 Award,
Chipnuts has become one of the fastest growing and
most-respected private high-tech firms in Asia.  Our C626
multimedia SoC was voted a Leading Product in the 2006 EDN
China Innovation Award Program.  ISO19001:2000 certified,
Chipnuts' products and solutions have been used by many
design houses and brand manufacturers who need to deliver
the most differentiated products at competitive prices
within
tight schedules.  Visit us at http://www.chipnuts.com .


    For more information, please contact:

     Leo Wang, Marketing Dept. of Chipnuts
     Tel:   [phone] x8725
     Email: [e-mail]  


SOURCE  Chipnuts