IPICO Sports Launches New Sports Tracking and Timing Solution

IPICO Sports Launches New Sports Tracking and Timing Solution

March 09, 2007

System benefits participants, coaches, spectators and more

    PEORIA, Ill., March 9 /Xinhua-PRNewswire/ -- IPICO
Sports has launched a new turnkey tracking and timing
solution for use in the global sports industry that is more
accurate, more reliable, less expensive and easier to use
than other systems currently used to collect data during
active sports events.

    (Logo: 
http://www.newscom.com/cgi-bin/prnh/20070308/CGTH021 )

    IPICO Sports uses technology developed by IPICO Inc., a
world-leading Radio Frequency Identification (RFID) solution
supplier. The hardware offers performance advantages over
alternative technologies when dealing with the challenging
environments inherent in active sports events.

    The people behind IPICO Sports have taken this proven
technology a step further--using their decades of sports
management knowledge to provide a turnkey solution. They
create customized software that manages the data, and then
instantly communicates it to spectators, the media,
participants and coaches.

    The technology has been successfully introduced to the
industry in a variety of sporting events, most recently
providing timing and information management services to the
U.S.A. National Cross Country Championships and World Cross
Country Team Trials on Feb. 10, 2007, in Boulder, Colo.

    "It was terrific," said global running
aficionado Brendan Reilly. "We were getting instant
updates and information, which kept the spectators engaged.
The steady stream of split times and time gaps among the
leading runners in each of the races helped boost the
excitement."

    The new technology is significantly less expensive than
competitive solutions. "This system costs a third of
what sporting events are used to paying," says CEO
Mark Herbst. "Race directors can provide splits at
every mile for what they were paying to track one or two
splits per race."

    The technology is designed for cycling, running,
swimming, Nordic and other events--including multi-stage
and multi-sport races. IPICO Sports also plans to penetrate
unserved markets at the sports club and scholastic levels,
addressing fitness and performance enhancement and wellness
enterprise solutions. 

    About IPICO Sports

    Peoria, Ill.-based IPICO Sports combines years of
sports management experience with innovative technologies
to help sport and event providers improve the level of
services they offer to athletes, spectators, the media,
commentators and other participants. We use the latest
Radio Frequency Identification (RFID) technology in
conjunction with information management and communication
tools to design custom solutions that capture, manage and
distribute results in the active sports, wellness and
recreation markets. Visit us at http://www.ipicosports.com
.


    For more information, please contact: 

     Philip Lockwood
     IPICO Sports
     Tel:   [phone], 
     Email: [e-mail]