eLong Announces Election of Henrik Kjellberg as Chairman of the Board of Directors and Appointment of Chris Chan as CFO

eLong Announces Election of Henrik Kjellberg as Chairman of the Board of Directors and Appointment of Chris Chan as CFO

March 09, 2007

    BEIJING, March 9 /Xinhua-PRNewswire/ -- eLong, Inc.
(Nasdaq: LONG), a
leading online travel service provider in China, today
announced that its
board of directors had elected Henrik Kjellberg to replace
Barney Harford as
Chairman, effective March 10, 2007. Mr. Kjellberg is one of
Expedia, Inc.'s
representatives on eLong's board. Expedia, the leading
online travel company
in the world, is eLong's controlling shareholder, with
approximately 52% of
the company's equity. Mr. Kjellberg is President of Expedia
Asia Pacific and
has been a board member of eLong since October, 2005.
Barney Harford will
remain a member of the eLong board of directors.

    (Logo: 
http://www.newscom.com/cgi-bin/prnh/20041118/ELONGLOGO )

    "I am delighted with Expedia's recent
establishment of a new Asia Pacific
regional headquarter in Hong Kong and Mr. Kjellberg's
relocation to Hong Kong,
which corresponds with Expedia's increasing effort in the
region," commented
Tom SooHoo, Chief Executive Officer of eLong. "Over
the past five years, Mr.
Kjellberg established a track record of tremendous results
for Expedia in
Europe and is already very familiar with our company's
operations and
management. We welcome his increased role on our board and
look forward to
continue benefiting from his valuable insight and extensive
knowledge of
online travel."

    eLong today also announced the appointment of Chris
Chan as CFO, effective
March 10, 2007. Mr. Chan will replace Tony Shen, who has
acted as interim CFO
since July 27, 2006 and will continue in his current
consulting capacity to
the company during the transition period. "We thank
Tony for his leadership of
eLong's finance team during our search for a permanent CFO
and wish him well
in his future endeavors," remarked Tom SooHoo, Chief
Executive Officer of
eLong. "We're pleased to have Chris on board and look
forward to benefiting
from the valuable financial and operational experience he
brings to eLong."

    Separately, eLong today also announced results for the
fourth quarter of
2006.

    About Henrik Kjellberg

    Mr. Kjellberg is President of Expedia Asia Pacific, a
division of Expedia,
Inc. Before that, Mr. Kjellberg was Senior Vice President
of international
lodging & destination services. Previously he held the
position of Vice
President and Managing Director, Supply Europe for Expedia,
in which role he
oversaw all hotel, car and destination services for the
region. Since joining
Expedia in 2001, Mr. Kjellberg has overseen the launches of
Expedia
Netherlands and Expedia Italy. Additionally, he managed
Expedia.com's WWTE(TM)
private-label service in Europe. Prior to joining Expedia,
Mr. Kjellberg
worked for Procter & Gamble and Scandinavian Internet
portal Spray. Mr.
Kjellberg holds a Master of Science in economics from the
Stockholm School of
Economics.

    About Chris Chan

    Prior to joining eLong, Mr. Chan was Finance Director
of Pepsico China
Beverages, responsible for financial reporting in China,
Hong Kong and Taiwan.
Prior to Pepsico, Mr. Chan served as Financial Services
Manager of Sun
Microsystems, Greater China. Prior to Sun, Mr. Chan served
as CFO of Netstar
Hong Kong Limited, Greater China and as Financial
Controller of GE Plastics
China. Mr. Chan received his MBA from Purdue University and
his Bachelor of
Science from Cornell University. Mr. Chan is a Certified
Public Accountant in
the U.S. and in Hong Kong.

    About eLong, Inc.

    eLong, Inc. (Nasdaq: LONG) is a leading online travel
company in China.
Headquartered in Beijing, eLong has a national presence
across China. eLong
uses web-based distribution technologies and a 24-hour call
center to provide
consumers with access to travel reservation services.
Aiming to enrich
people's lives through the freedom of independent travel,
eLong empowers
consumers to make informed choices by providing a one-stop
travel solution and
consolidated travel tools and information such as maps,
virtual tours and user
ratings. eLong has the capacity to fulfill air ticket
reservations in over 57
major cities across China. In addition to choice of a wide
hotel selection in
the Greater China region, eLong offers Chinese consumers
the ability to make
bookings at international hotels in over 140 destinations
worldwide. eLong
operates the websites http://www.elong.com and
http://www.elong.net.

    About Expedia, Inc.

    Expedia, Inc. is the world's leading online travel
company, empowering
business and leisure travelers with the tools and
information they need to
easily research, plan, book, and experience travel.
Expedia, Inc. also
provides wholesale travel to offline retail travel agents.
Expedia, Inc.'s
portfolio of brands includes: Expedia.com(R),
hotels.com(R), Hotwire(R),
Expedia(R) Corporate Travel, TripAdvisor(R) and Classic
Vacations(R). Expedia,
Inc.'s companies also operate internationally with sites in
Canada, the United
Kingdom, Germany, France, Italy, the Netherlands, Norway,
Sweden, Denmark,
Australia, Japan and China, through its investment in
eLong(TM). For more
information, visit http://www.expediainc.com/ (Nasdaq:
EXPE).

    Expedia, Expedia.com are either registered trademarks
or trademarks of
Expedia, Inc. in the U.S. and/or other countries. Classic
Vacations is either
a trademark or registered trademark of Classic Vacations,
LLC in the U.S.
and/or other countries. hotels.com is either a trademark or
registered
trademark of hotels.com, L.P., a subsidiary of hotels.com
in the U.S. and/or
other countries. Hotwire is either a trademark or
registered trademark of
Hotwire, Inc. in the U.S. and/or other countries.
TripAdvisor is either a
trademark or registered trademark of TripAdvisor, LLC in
the U.S. and/or other
countries. Other logos or product and company names
mentioned herein may be
the property of their respective owners.

    Safe Harbor Statement

    Statements in this press release concerning eLong's
future business,
operating results and financial condition are
"forward-looking" statements
within the meaning of Section 27A of the Securities Act of
1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as
amended, and as
defined in the Private Securities Litigation Reform Act of
1995. Words such as
"anticipate," "believe,"
"estimate," "expect,"
"forecast," "intend," "may,"
"plan," "project," "predict,"
"should" and "will" and similar
expressions as
they related to the Company are intended to identify such
forward-looking
statements.  These forward looking statements are based
upon management's
current views and expectations with respect to future
events and are not a
guarantee of future performance. Furthermore, these
statements are, by their
nature, subject to a number of risks and uncertainties that
could cause actual
performance and results to differ materially from those
discussed in the
forward-looking statements as a result of a number of
factors. Factors that
could affect the Company's actual results and cause actual
results to differ
materially from those included in any forward-looking
statement include, but
are not limited to, eLong's historical operating losses,
its limited operating
history, declines or disruptions in the travel industry,
the recurrence of
SARS, an outbreak of bird flu, eLong's reliance on having
good relationships
with hotel suppliers and airline ticket suppliers,
collection risk with
respect to eLong's corporate travel accounts receivable,
the possibility that
eLong will be unable to timely comply with Section 404 of
the Sarbanes-Oxley
Act of 2002, the risk that eLong will not be successful in
competing against
new and existing competitors, risks associated with
Expedia, Inc.'s
(Nasdaq: EXPE) majority ownership interest in eLong and the
integration of
eLong's business with that of Expedia's, subsequent
revaluations of the
Chinese currency, changes in eLong's management team and
other key personnel
and other risks outlined in eLong's filings with the U.S.
Securities and
Exchange Commission (or SEC), including eLong's Form 20-F
filed with the SEC
in connection with the Company's fiscal year 2004 results.
Readers are
cautioned not to place undue reliance on any
forward-looking statements, which
speak only as of their dates.

     Investor Contact:
     Raymond Huang
     eLong, Inc.
     Investor Relations Manager
     [e-mail]
     [phone] ext. 6633