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2007'03.11.Sun
eLong Reports Fourth Quarter and Fiscal Year 2006 Unaudited Financial Results
March 09, 2007


    BEIJING, March 9 /Xinhua-PRNewswire/ -- eLong, Inc.
(Nasdaq: LONG), a
leading online travel service provider in China, today
reported unaudited
financial results for the fourth quarter and fiscal year
ended December 31,
2006.

    (Logo:
http://www.newscom.com/cgi-bin/prnh/20041118/ELONGLOGO )

    Business Highlights

    Highlights for the fourth quarter of 2006:

    * Travel revenues increased 24% year-over-year and
decreased 7%
      sequentially to RMB67.1 million (US$8.6 million), and
total revenues
      grew 20% year-over-year and decreased 7% sequentially
to RMB69.7 million
      (US$8.9 million);

    * Hotel commissions increased 23% year-over-year and
decreased 2%
      sequentially to RMB56.0 million (US$7.2 million);

    * Air ticketing commissions increased 27%
year-over-year and decreased 13%
      sequentially to RMB9.6 million (US$1.2 million);

    * The Company recorded operating loss of RMB1.3
million(US$165,000) for
      the fourth quarter of 2006, which included non-cash
related stock-based
      compensation expense and amortization of intangibles
of RMB3.5 million
      (US$443,000), as compared to operating loss of
RMB16.8 million
      (US$2.1 million) in the same period one year ago and
operating income of
      RMB1.7 million (US$215,000) in the third quarter of
2006;

    * The Company recorded net loss of RMB1.8 million
(US$234,000) for the
      fourth quarter of 2006, as compared to net loss of
RMB8.7 million
      (US$1.1 million) in the same period a year ago, and
net income of RMB2.7
      million (US$337,000) in the third quarter of 2006;

    * The Company recorded adjusted income (a non-GAAP
measure)of RMB13.5
      million (US$1.7 million) for the fourth quarter of
2006, as compared to
      adjusted loss of RMB1.9 million(US$237,000) in the
same period a year
      ago and adjusted income of RMB16.6 million (US$2.1
million) in the third
      quarter of 2006; and

    * As of December 31, 2006, the Company's cash and cash
equivalents balance
      was RMB1,199.3 million (US$153.7 million).

    Highlights for fiscal 2006:

    * Travel revenues increased 43% year-over-year to
RMB256.0 million
      (US$32.8 million), and total revenues increased 39%
year-over-year to
      RMB264.5 million (US$33.9 million);

    * Hotel commissions increased 38% year-over-year to
RMB209.3 million
      (US$26.8 million);

    * Air ticketing commissions increased 61%
year-over-year to RMB38.3
      million (US$4.9 million);

    * The Company recorded operating loss of RMB16.2
million (US$2.1 million)
      for fiscal 2006, which included non-cash related
stock-based
      compensation expense and amortization of intangibles
of RMB13.1 million
      (US$1.7 million), as compared to operating loss of
RMB47.9 million
      (US$5.9 million) in fiscal 2005;

    * The Company recorded net loss of RMB1.1 million
(US$142,000) for fiscal
      2006, as compared to net loss of RMB62.2 million
(US$7.7 million) in
      fiscal 2005; and

    * The Company recorded adjusted income (a non-GAAP
measure)of
      RMB42.1 million (US$5.4 million) for fiscal 2006, as
compared to
      adjusted loss of RMB82,000 (US$11,000) in fiscal
2005.

    "While we faced a challenging fourth quarter, we
are pleased with the
improvements we have made to our infrastructure during the
period. With the
December launch of our new air search system complementing
our innovative 360-
degree virtual hotel tours, we believe we lead the industry
in leveraging
technology to provide Chinese travelers with enhanced
selection and features.
We made significant operational and financial progress in
2006, achieving 39%
growth in total revenues with only a 10% increase in total
operating expenses.
Service development increased only 15% while we made
demonstrable web
improvements to homepage, hotel and community content, and
to the domestic and
international air booking platform. We are confident that
eLong is
fundamentally stronger than ever and well-positioned to
capture the growth
potential in the online travel market," said Tom
SooHoo, Chief Executive
Officer of eLong.

    Separately eLong also announced today the election of
Henrik Kjellberg as
Chairman of the board of directors and the appointment of
Chris Chan as Chief
Financial Officer.

    Business Results

    Total revenues for the fourth quarter of 2006 were
RMB69.7 million
(US$8.9 million), an increase of 20% from RMB57.9 million
(US$7.2 million)
reported in the same period in 2005, and a decrease of 7%
from RMB74.6 million
(US$9.4 million) reported in the third quarter of 2006.
    Total revenues for fiscal 2006 were RMB264.5 million
(US$33.9 million), an
increase of 39% from RMB190.3 million (US$23.6 million) in
fiscal 2005.
    Revenue from hotel commissions for the fourth quarter
of 2006 totaled
RMB56.0 million (US$7.2 million), an increase of 23% from
RMB45.6 million
(US$5.6 million) year-over-year, and a decrease of 2% from
RMB57.4 million
(US$7.3 million) sequentially.
    The year-over-year increase in revenue from hotel
commissions was
primarily due to higher room volumes accompanied by higher
hotel commissions
per room night. Hotel room nights booked through eLong
increased 19% to
860,000 in the fourth quarter from 724,000 room nights in
the corresponding
period a year ago and were down 4% sequentially from
893,000 in the third
quarter of 2006. The sequential decrease in revenue from
hotel commissions was
due to lower room volumes. Hotel commissions per room night
were RMB65 in the
fourth quarter of 2006, up 3% from RMB63 in the
corresponding period a year
ago, and up 2% from RMB64 in the third quarter. Hotel
commissions increased
due to better override as a result of higher room volume.
    Revenue from hotel commissions for fiscal 2006 totaled
RMB209.3 million
(US$26.8 million), an increase of 38% from RMB152.0 million
(US$18.8 million)
in fiscal 2005. The total number of hotel room nights
booked through eLong in
fiscal 2006 was 3.25 million compared to 2.54 million in
fiscal 2005, an
increase of 28%. Hotel commissions per room night were
RMB64 in 2006, up 7%
from RMB60 in fiscal 2005 mainly due to higher commissions
associated with
increased volume.
    As of December 31, 2006, eLong offered discounted rates
at a choice of
3,505 hotels in 294 cities across China as compared to
slightly fewer than
3,100 hotels in 278 cities a year ago.
    Revenue from air ticketing commissions during the
fourth quarter of 2006
totaled RMB9.6 million (US$1.2 million), an increase of 27%
from RMB7.6
million (US$936,000) year-over-year, and a decrease of 13%
from RMB11.0
million (US$1.4 million) sequentially. Volume in air
segment sales totaled
269,000 in the fourth quarter of 2006, an increase of 25%
from 215,000 in the
corresponding period a year ago and a decrease of 1% from
273,000 in the third
quarter. Revenue per air ticket was RMB36 in the fourth
quarter of 2006 as
compared to RMB35 in the corresponding period a year ago
and RMB41 in the
third quarter. The sequential decrease of revenue per air
ticket was primarily
due to a decrease in the average air ticket price.
    Revenues from air ticketing commissions for fiscal 2006
totaled RMB38.3
million (US$4.9 million), an increase of 61% from RMB23.8
million
(US$2.9 million) in fiscal 2005. Air segment sales were
1.01 million in fiscal
2006, an increase of 55% from 651,000 air segments sold in
fiscal 2005. Year-
over-year growth in air ticketing revenues was primarily
driven by the
acquisition of new air customers, increased sales of air
tickets to eLong's
existing hotel customer base and better product offerings.
    Other travel revenue in the fourth quarter of 2006 was
RMB1.5 million
(US$186,000), an increase of 79% from RMB813,000
(US$101,000) year-over-year,
and a decrease of 62% from RMB3.9 million(US$488,000)
sequentially. The
sequential decrease was attributable to RMB2.6 million
(US$325,000) in revenue
recorded when the related contract was finalized in the
third quarter of 2006
for inventory procurement services provided to Expedia by
eLong for the period
from January 2005 through September 2006.
    Other travel revenue for fiscal 2006 was RMB8.4 million
(US$1.1 million)
as compared to RMB2.7 million (US$334,000) in fiscal 2005.
The year-over-year
increase was mainly due to the increased revenues of
vacation packages and as
well as services provided to Expedia as explained above.
    Gross margin in the fourth quarter of 2006 was 76%, as
compared to 80% in
the corresponding period a year ago and 77% in the third
quarter. The year-
over-year reduction in gross margin was a result of
reduction in higher-margin
non-travel revenue, additional compensation and benefits
for call center
employees and a slightly increased proportion of revenue
contributed by the
air ticketing business.
    Gross margin in fiscal 2006 was 76% as compared to 79%
in fiscal 2005. The
year-over-year reduction in gross margin was due to reasons
similar to those
explained above.
    Service development, sales and marketing and general
and administrative
expenses for the fourth quarter of 2006 totaled RMB49.7
million
(US$6.4 million), a decrease of 17% from RMB59.7 million
(US$7.4 million)
year-over-year, and a decrease of 3% from RMB51.4 million
(US$6.5 million)
sequentially. These expenses for fiscal 2006 were RMB202.4
million
(US$25.9 million), an increase of 8% from RMB186.7 million
(US$23.1 million)
in fiscal 2005.
    Service development expenses were RMB10.6 million
(US$1.4 million) in the
fourth quarter of 2006, a decrease of 14% from RMB12.4
million
(US$1.5 million) year-over-year, and a decrease of 1% from
RMB10.7 million
(US$1.4 million) sequentially. The year-over-year decrease
reflected
improvements in operational efficiencies. Service
development expenses in the
fourth quarter of 2006 were 15% of revenues as compared to
21% in the
corresponding period a year ago and 14% in the third
quarter.
    Service development expenses for fiscal 2006 were
RMB41.9 million
(US$5.4 million), an increase of 15% from RMB36.3 million
(US$4.5 million) in
fiscal 2005 due to ramped-up investments to support the
eLong.com website and
the Company's air, hotel and vacation package businesses.
Service development
expenses for fiscal 2006 were 16% of revenues as compared
to 19% in fiscal
2005.
    Sales and marketing expenses were RMB26.6 million
(US$3.4 million) in the
fourth quarter of 2006,a decrease of 8% from RMB28.8
million (US$3.6 million)
year-over-year, and an increase of 5% from RMB25.3 million
(US$3.2 million) in
the third quarter. Sales and marketing expenses in the
fourth quarter of 2006
were 38% of revenues as compared to 50% in the
corresponding period a year ago
and 34% in the third quarter.
    Sales and marketing expenses for fiscal 2006 were
RMB99.0 million
(US$12.7 million),an increase of 6% from RMB93.2 million
(US$11.5 million) in
fiscal 2005. Sales and marketing expenses for fiscal 2006
were 37% of revenues
as compared to 49% in fiscal 2005.
    General and administrative expenses were RMB12.6
million (US$1.6 million)
in the fourth quarter of 2006,a decrease of 32% from
RMB18.6 million
(US$2.3 million) year-over-year, and a decrease of 18% from
RMB15.4 million
(US$1.9 million) sequentially. The year-over-year and
sequential decreases
were due to lower professional fees in the fourth quarter.
General and
administrative expenses in the fourth quarter of 2006 were
18% of revenues as
compared to 32% in the corresponding period a year ago and
21% in the third
quarter.
    General and administrative expenses for fiscal 2006
were RMB61.5 million
(US$7.9 million), an increase of 8% from RMB57.2 million
(US$7.1 million) in
fiscal 2005. The rise was due to additional professional
fees, headcount
expenses and other expenditures associated with business
expansion and public
company expenses. General and administrative expenses for
fiscal 2006 were 23%
of revenues as compared to 30% in fiscal 2005.
    Operating loss in the fourth quarter of 2006 was RMB1.3
million
(US$165,000), as compared to an operating loss of RMB16.8
million
(US$2.1 million) in the corresponding period of 2005 and an
operating income
of RMB1.7 million (US$215,000) in the third quarter. The
fourth quarter
operating loss included non-cash related stock-based
compensation expense and
amortization of intangibles of RMB3.5 million (US$443,000),
and the comparable
non-cash related stock-based compensation expense and
amortization amount was
RMB3.8 million (US$472,000) for the corresponding period of
2005 and RMB2.6
million (US$330,000) for the third quarter of 2006.
    Operating loss for fiscal 2006 was RMB16.2 million
(US$2.1 million), as
compared to an operating loss of RMB47.9 million (US$5.9
million) in fiscal
2005.
    Other income, which represents interest income,
unrealized exchange
gains/losses and other income/expenses, was RMB2.3 million
(US$293,000) for
the fourth quarter of 2006, as compared to other income of
RMB6.5 million
(US$805,000) in the corresponding period a year ago, and
other income of
RMB3.4 million (US$424,000) in the third quarter of 2006.
The sequential
decrease in other income was primarily due to a higher
unrealized foreign
exchange loss on the translation for financial reporting
purposes of eLong's
US dollar denominated cash deposits and interest income
into Renminbi. The
unrealized foreign exchange loss was RMB11.9 million
(US$1.5 million) in the
fourth quarter as compared to an unrealized exchange loss
of RMB11.4 million
(US$1.4 million) in the third quarter.
    Other income for fiscal 2006 was RMB18.4 million
(US$2.4 million) as
compared to other income of RMB4.5 million (US$563,000) in
fiscal 2005 due to
higher interest income generated from higher cash balance
and higher interest
rate, partially offset by higher unrealized foreign
exchange losses.
    The Company recorded a net loss of RMB1.8 million
(US$234,000) for the
fourth quarter of 2006, as compared to a net loss of RMB8.7
million
(US$1.1 million) in the corresponding period a year ago,
and a net income of
RMB2.7 million (US$337,000) in the third quarter. The US
GAAP diluted loss per
ADS for the fourth quarter of 2006 was RMB0.08 (US$0.011),
as compared to US
GAAP diluted loss per ADS of RMB0.34 (US$0.042) in the
corresponding period a
year ago and US GAAP diluted income per ADS of RMB0.10
(US$0.013) in the third
quarter. Adjusted income for the fourth quarter of 2006 (a
non-GAAP measure)
was RMB13.5 million (US$1.7 million), as compared to
adjusted loss of RMB1.9
million (US$237,000) in the corresponding period a year ago
and adjusted
income of RMB16.6 million (US$2.1 million) in the third
quarter. Diluted
adjusted income per ADS for the fourth quarter (also a
non-GAAP measure) was
RMB0.50 (US$0.064), as compared to diluted adjusted loss
per ADS of RMB0.08
(US$0.010) in the corresponding period a year ago and
diluted adjusted income
per ADS of RMB0.62 (US$0.078) in the third quarter. Please
refer to the
attached table for a reconciliation of net income/loss and
basic and diluted
income/loss per ADS under US GAAP to adjusted income/loss
and basic and
diluted adjusted income/loss per ADS.
    The Company recorded a net loss of RMB1.1 million
(US$142,000) for fiscal
2006, as compared to a net loss of RMB62.2 million (US$7.7
million) in fiscal
2005. The US GAAP diluted loss per ADS for fiscal 2006 was
RMB0.06 (US$0.008),
as compared to US GAAP diluted loss per ADS of RMB2.5
(US$0.310) in fiscal
2005. Adjusted income for fiscal 2006 (a non-GAAP measure)
was RMB42.1 million
(US$5.4 million), as compared to adjusted loss of RMB82,000
(US$11,000) in
fiscal 2005. Diluted adjusted income per ADS for fiscal
2006 (also a non-GAAP
measure) was RMB1.56 (US$0.200), compared to diluted
adjusted loss per ADS of
RMB0.00 (US$0.000) in fiscal 2005. Please refer to the
attached table for a
reconciliation of net income/loss and income/loss per ADS
under US GAAP to
adjusted income/loss and basic and diluted adjusted
income/loss per ADS.
    As of December 31, 2006, the Company's cash and cash
equivalents balance
was RMB1,199.3 million (US$153.7 million).
    "We are pleased with the year-over-year
improvement in operating leverage.
Building on the solid progress eLong has made in the past
year, in 2007 we
will continue to focus on our execution and investment in
the business for
long-term sustained profitability," said Tony Shen,
interim Chief Financial
Officer of eLong.

    Business Outlook

    eLong expects total revenues for the first quarter of
2007 within the
range of RMB62.0 million (US$8.0 million) to RMB66.0
million (US$8.5 million),
an increase of 16% to 23% from the first quarter of 2006.

    Note to the Unaudited Interim Consolidated Financial
Statements

    The unaudited financial information disclosed above is
preliminary. The
audit of the financial statements and related notes to be
included in our
annual report on Form 20-F for the year ended December 31,
2006, is still in
progress.
    Adjustments to the financial statements may be
identified when the audit
work is completed, which could result in significant
differences between our
audited financial statements and this preliminary unaudited
financial
information.
    In the fourth quarter, The Company recognized net
proceeds of RMB94.2
million (US$12.1 million) in equity, which was related to a
sale of a division
operating an interactive online dating community to a
related party purchaser.
The transaction was disclosed in the third quarter earnings
release.
    As of December 31, 2006, the Company's additional
paid-in capital was
RMB1,301.3 million (US$166.7 million), the increase of
which was mainly due to
proceeds received as explained above.
    Certain 2005 compensation amounts have been
reclassified to conform to the
current year's presentation.

    Safe Harbor Statement

    It is currently expected that the Business Outlook will
not be updated
until the release of eLong's next quarterly earnings
announcement; however,
eLong reserves the right to update its Business Outlook at
any time for any
reason.

    Statements in this press release concerning eLong's
future business,
operating results and financial condition are
"forward-looking" statements
within the meaning of Section 27A of the Securities Act of
1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as
amended, and as
defined in the Private Securities Litigation Reform Act of
1995. Words such as
"anticipate," "believe,"
"estimate," "expect,"
"forecast," "intend," "may,"
"plan," "project," "predict,"
"should" and "will" and similar
expressions as
they related to the Company are intended to identify such
forward-looking
statements, but are not the exclusive means of doing so. 
These forward
looking statements are based upon management's current
views and expectations
with respect to future events and are not a guarantee of
future performance.
Furthermore, these statements are, by their nature, subject
to a number of
risks and uncertainties that could cause actual performance
and results to
differ materially from those discussed in the
forward-looking statements as a
result of a number of factors. Factors that could affect
the Company's actual
results and cause actual results to differ materially from
those included in
any forward-looking statement include, but are not limited
to, eLong's
historical operating losses, its limited operating history,
declines or
disruptions in the travel industry, the recurrence of SARS,
an outbreak of
bird flu, eLong's reliance on having good relationships
with hotel suppliers
and airline ticket suppliers, our reliance on the Travelsky
GDS system for our
air business, the possibility that eLong will be unable to
timely comply with
Section 404 of the Sarbanes-Oxley Act of 2002, the risk
that eLong will not be
successful in competing against new and existing
competitors, risks associated
with Expedia, Inc.'s (Nasdaq: EXPE) majority ownership
interest in eLong and
the integration of eLong's business with that of Expedia's,
subsequent
revaluations of the Chinese currency, changes in eLong's
management team and
other key personnel and other risks outlined in eLong's
filings with the U.S.
Securities and Exchange Commission(or SEC), including
eLong's Form 20-F filed
with the SEC in connection with the Company's fiscal year
2005 results.
Readers are cautioned not to place undue reliance on any
forward-looking
statements, which speak only as of their dates.

    Conference Call

    eLong will host a conference call to discuss its fourth
quarter and fiscal
2006 earnings at 8:00 pm Eastern Time, March 8,
2007(Beijing/Hong Kong time:
March 9, 2007 at 9:00 am). The management team will be on
the call to discuss
quarterly results and highlights and to answer questions.
The toll-free number
for U.S. participants is +1 800 365 8460. The dial-in
number for Hong Kong
participants is +85222584000. The toll number for
international participants
is +1 210 795 0492. The passcode for all participants is
"eLong".
    A replay of the call will be available for 1 day
between 9:15 pm Eastern
Time on March 8, 2007 and 9:15 pm Eastern Time on March 9,
2007. The toll-free
number for U.S. callers is +1 8884852361. The dial-in
number for international
callers is +1 203 369 4583. The passcode for the replay is
789530.
    Additionally, a live and archived web cast of this call
will be available
on the Investor Relations section of the eLong web site at
http://ir.elong.net
for three months.

    About eLong, Inc.
    eLong, Inc. (Nasdaq: LONG) is a leading online travel
company in China.
Headquartered in Beijing, eLong has a national presence
across China. eLong
uses web-based distribution technologies and a 24-hour call
center to provide
consumers with access to travel reservation services.
Aiming to enrich
people's lives through the freedom of independent travel,
eLong empowers
consumers to make informed choices by providing a one-stop
travel solution and
consolidated travel tools and information such as maps,
virtual tours and user
ratings. eLong has the capacity to fulfill air ticket
reservations in over 57
major cities across China. In addition to choice of a wide
hotel selection in
the Greater China region, eLong offers Chinese consumers
the ability to make
bookings at international hotels in over 140 destinations
worldwide. eLong
operates the websites http://www.elong.com and
http://www.elong.net.

    Investor Contact:

    Raymond Huang
    eLong, Inc.
    Investor Relations Manager
    ir@corp.elong.com
    86-10-5860-2288 ext. 6633



    eLong, Inc. CONSOLIDATED STATEMENT OF OPERATIONS
    (UNAUDITED, IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
    IN LOCAL CURRENCY

                                   Three Months Ended      
    Year Ended
                                 Dec. 31, Sep. 30, Dec. 31,
 Dec. 31, Dec. 31,
                                   2006     2006     2005  
   2006     2005
                                    RMB      RMB      RMB  
    RMB      RMB
    Revenues
     Hotel commissions            56,026   57,412   45,580 
 209,275  151,990
     Air ticketing commissions     9,593   11,045    7,551 
  38,288   23,773
     Other travel revenue          1,452    3,860      813 
   8,398    2,696
     Total travel revenue         67,071   72,317   53,944 
 255,961  178,459
     Non travel                    2,647    2,263    3,991 
   8,583   11,870
    Total revenues                69,718   74,580   57,935 
 264,544  190,329

    Cost of services              16,651   17,124   11,439 
  62,234   40,447
    Gross profit                  53,067   57,456   46,496 
 202,310  149,882

    Operating expenses
     Service development          10,569   10,718   12,359 
  41,855   36,298
     Sales and marketing          26,555   25,331   28,781 
  99,038   93,185
     General and administrative   12,611   15,376   18,601 
  61,528   57,212
     Amortization of  intangibles    265      265      189 
   1,060      634
     Business tax and surcharges   4,347    4,064    3,325 
  15,067   10,488
    Total operating expenses      54,347   55,754   63,255 
 218,548  197,817

    Income/(loss) from operations (1,280)   1,702  (16,759)
 (16,238) (47,935)
    Other income                   2,289    3,353    6,499 
  18,403    4,547
    Income/(loss) before income
     tax expense                   1,009    5,055  (10,260)
   2,165  (43,388)
    Income tax expense             1,490    2,199      948 
   4,475    1,603
    Income/(loss) from continuing
     operations                     (481)   2,856  (11,208)
  (2,310) (44,991)
    Discontinued operations
     Income/(loss) from
      discontinued operations     (1,332)    (204)   2,770 
  (1,423) (16,952)
     Income tax expense/(benefit)
      of discontinued operations      (2)     (15)     227 
      24      281
     Gain on sale of discontinued
      operations                     -        -        -   
   2,650      -
    Total discontinued operations (1,330)    (189)   2,543 
   1,203  (17,233)
    Net income/(loss)             (1,811)   2,667   (8,665)
  (1,107) (62,223)

    Basic income/(loss) per share                      -   
              -
     Continuing operations         (0.01)    0.06    (0.22)
   (0.05)   (0.91)
     Discontinued operations       (0.03)    0.00     0.05 
    0.02    (0.35)
    Basic income/(loss) per share  (0.04)    0.06    (0.17)
   (0.03)   (1.25)

    Diluted income/(loss) per
     share
     Continuing operations         (0.01)    0.05    (0.22)
   (0.05)   (0.91)
     Discontinued operations       (0.03)    0.00     0.05 
    0.02    (0.35)
    Diluted income/(loss) per
     share                         (0.04)    0.05    (0.17)
   (0.03)   (1.25)

    Basic income/(loss) per ADS
     Continuing operations         (0.02)    0.12    (0.45)
   (0.10)   (1.81)
     Discontinued operations       (0.06)    0.00     0.10 
    0.04    (0.68)
    Basic income/(loss) per ADS    (0.08)    0.12    (0.34)
   (0.06)   (2.50)

    Diluted income/(loss) per ADS
     Continuing operations         (0.02)    0.10    (0.45)
   (0.10)   (1.81)
     Discontinued operations       (0.06)    0.00     0.10 
    0.04    (0.68)
    Diluted income/(loss) per ADS  (0.08)    0.10    (0.34)
   (0.06)   (2.50)

    Shares used in computing basic
     net income/(loss) per share  50,464   50,374   50,311 
  50,392   49,638
    Shares used in computing
     diluted net income/(loss) per
     share                        50,464   53,878   50,311 
  50,392   49,638

    Note that 1ADS = 2 shares



    eLong, Inc. CONSOLIDATED STATEMENT OF OPERATIONS
    (UNAUDITED, IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
    IN U.S. DOLLARS


                                Three Months Ended         
 Year Ended
                             Dec. 31, Sep. 30, Dec. 31,   
Dec. 31, Dec. 31,
                               2006     2006     2005      
 2006     2005
                                US$      US$      US$      
  US$      US$
    Revenues
     Hotel commissions        7,179    7,264    5,648     
26,816   18,833
     Air ticketing
      commissions             1,229    1,397      936      
4,906    2,946
     Other travel revenue       186      488      101      
1,076      334
     Total travel revenue     8,594    9,149    6,684     
32,798   22,113
     Non travel                 339      286      495      
1,100    1,471
    Total revenues            8,933    9,435    7,179     
33,898   23,584

    Cost of services          2,134    2,166    1,417      
7,975    5,012
    Gross profit              6,799    7,269    5,761     
25,923   18,572

    Operating expenses
     Service development      1,354    1,356    1,531      
5,363    4,498
     Sales and marketing      3,403    3,205    3,566     
12,691   11,547
     General and
      administrative          1,616    1,945    2,305      
7,884    7,089
     Amortization of
      intangibles                34       34       23      
  136       79
     Business tax and
      surcharges                557      514      412      
1,931    1,300
    Total operating expenses  6,964    7,054    7,838     
28,005   24,512

    Income/(loss) from
     operations                (165)     215   (2,077)    
(2,082)  (5,940)
    Other income                293      424      805      
2,358      563
    Income/(loss) before
     income tax expense         128      639   (1,271)     
  276   (5,376)
    Income tax expense          191      278      117      
  573      199
    Income/(loss) from
     continuing operations      (63)     361   (1,389)     
 (297)  (5,575)
    Discontinued operations
     Income/(loss) from
      discontinued operations  (171)     (26)     343      
 (182)  (2,101)
     Income tax
      expense/(benefit) of
      discontinued operations   -         (2)      28      
    3       35
     Gain on sale of
      discontinued operations   -        -        -        
  340      -
    Total discontinued
     operations                (171)     (24)     315      
  155   (2,135)
    Net income/(loss)          (234)     337   (1,074)     
 (142)  (7,710)

    Basic income/(loss) per
     share
     Continuing operations   (0.001)   0.008   (0.028)    
(0.006)  (0.112)
     Discontinued operations (0.004)   0.000    0.006      
0.003   (0.043)
    Basic income/(loss) per
     share                   (0.005)   0.008   (0.021)    
(0.003)  (0.155)

    Diluted income/(loss)
     per share
     Continuing operations   (0.001)   0.006   (0.028)    
(0.006)  (0.112)
     Discontinued operations (0.004)   0.000    0.006      
0.003   (0.043)
    Diluted income/(loss)
     per share               (0.005)   0.006   (0.021)    
(0.003)  (0.155)

    Basic income/(loss) per
     ADS
     Continuing operations   (0.003)   0.015   (0.055)    
(0.013)  (0.225)
     Discontinued operations (0.008)   0.000    0.013      
0.005   (0.085)
    Basic income/(loss) per
     ADS                     (0.011)   0.015   (0.042)    
(0.008)  (0.310)

    Diluted income/(loss)
     per ADS
     Continuing operations   (0.003)   0.013   (0.055)    
(0.013)  (0.225)
     Discontinued operations (0.008)   0.000    0.013      
0.005   (0.085)
    Diluted income/(loss)
     per ADS                 (0.011)   0.013   (0.042)    
(0.008)  (0.310)

    Shares used in computing
     basic net income/(loss)
     per share               50,464   50,374   50,311     
50,392   49,638
    Shares used in computing
     diluted net
     income/(loss) per share 50,464   53,878   50,311     
50,392   49,638

    Note 1: The conversions of Renminbi (RMB) into United
States dollars (USD)
    as at the reporting dates are based on the noon buying
rate of USD1.00 =
    RMB7.8041 on December 31,2006, USD1.00 = RMB7.904 on
September 30, 2006
    and USD1.00 = RMB8.0702 on December 31, 2005 in the
City of New York for
    cable transfers of Renminbi as certified for customs
purposes by the
    Federal Reserve. No representation is intended to imply
that the RMB
    amounts could have been, or could be, converted,
realized or settled into
    U.S. dollars at that rate on the reporting dates.



    eLong, Inc.
    CONSOLIDATED SUMMARY BALANCE SHEET DATA
    (UNAUDITED, IN THOUSANDS)
                                        Dec. 31,   Dec. 31,
 Dec. 31, Dec. 31,
                                          2006       2005  
   2006     2005
    ASSETS                                 RMB        RMB  
    US$      US$
    Current assets
     Cash and cash equivalents         1,199,323    988,560
 153,679  122,495
     Restricted cash equivalents             -       76,177
     -      9,439
     Total Accounts receivable, net       28,493     34,655
   3,651    4,294
     Investment securities                   163        260
      21       32
     Prepaid expenses and other current
      assets                              12,772      9,982
   1,636    1,237
     Total current assets              1,240,751  1,109,634
 158,987  137,498
     Equipment and software, net          37,809     33,306
   4,845    4,127
     Goodwill                             30,000     34,083
   3,844    4,223
     Intangibles                           3,746      4,806
     480      596
     Other non-current assets             22,029      6,508
   2,823      806
     Deferred tax assets                     982         84
     126       10
    Total assets                       1,335,317  1,188,421
 171,105  147,260


    LIABILITIES AND SHAREHOLDERS'
     EQUITY
    Current liabilities
     Accounts payable, accrued expenses
      and other payables                 112,328     88,013
  14,394   10,906
     Advances from customers               1,361        736
     174       91
     Short term loans                        -        6,000
     -        743
     Taxes payable                        20,735      3,004
   2,657      372
     Total current liabilities           134,424     97,753
  17,225   12,112
     Other long term liabilities             980        -  
     126      -
     Deferred Tax  Liabilities               132        132
      17       16
    Total liabilities                    135,536     97,885
  17,368   12,128

    Minority interest                        -        1,628
     -        202

    Shareholders' equity
     Ordinary shares                       4,192      4,167
     537      516
     Additional paid-in capital        1,301,312  1,216,879
 166,747  150,787
     Other equity items                    2,398   
(26,441)     307   (3,276)
     Accumulated deficit and other
      comprehensive income              (108,121) 
(105,697) (13,854) (13,097)
    Total shareholders' equity         1,199,781  1,088,908
 153,737  134,930
    Total liabilities and
     shareholders' equity              1,335,317  1,188,421
 171,105  147,260



    eLong, Inc.
    RECONCILIATION OF US GAAP INCOME/(LOSS) AND EPS TO
NON-GAAP ADJUSTED
    INCOME/(LOSS) AND EPS
    (UNAUDITED, IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
    IN LOCAL CURRENCY
                                     Three Months Ended    
    Year Ended
                                  Dec. 31, Sep. 30, Dec.
31, Dec. 31, Dec. 31,
                                      2006    2006    2005 
  2006     2005
                                       RMB     RMB     RMB 
   RMB      RMB

    Net income/(loss)                (1,811)  2,667 
(8,665) (1,107) (62,223)

    Amortization of non-cash stock-
     based compensation               3,194   2,341   3,626
 12,006   16,507
    Amortization of intangibles         265     265     189
  1,060    1,190
    Other non-cash compensation         -       -       505
    -      1,011
    Unrealised foreign exchange
     losses on  US$ net monetary
     assets/liabilities              11,899  11,357   2,439
 32,803   25,888
    Writedown of subsidiary's
     goodwill and intangibles           -       -       -  
    -     17,545
    Gain on disposal of discontinued
     operations                         -       -       -  
 (2,650)     -

    Adjusted income/(loss)           13,547  16,630 
(1,906) 42,112      (82)

    Basic adjusted income/(loss) per
     share                             0.27    0.33  
(0.04)   0.84     0.00
    Diluted adjusted income/(loss)
     per share                         0.25    0.31  
(0.04)   0.78     0.00

    Basic adjusted income/(loss) per
     ADS                               0.54    0.66  
(0.08)   1.68     0.00
    Diluted adjusted income/(loss)
     per ADS                           0.50    0.62  
(0.08)   1.56     0.00

    Shares used in computing adjusted
     basic income/(loss) per share   50,464  50,374  50,311
 50,392   49,638
    Shares used in computing adjusted
     diluted income/(loss) per share 53,860  53,878  50,311
 53,749   49,638



    eLong, Inc.
    RECONCILIATION OF US GAAP INCOME/(LOSS) AND EPS TO
NON-GAAP ADJUSTED
    INCOME/(LOSS) AND EPS
    (UNAUDITED, IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
    IN U.S. DOLLARS
                                     Three Months Ended    
    Year Ended
                                  Dec. 31, Sep. 30, Dec.
31, Dec. 31, Dec. 31,
                                    2006     2006     2005 
   2006     2005
                                     US$      US$      US$ 
    US$      US$

    Net income/(loss)                    (234)    337 
(1,074)   (142) (7,710)

    Amortization of non-cash stock-
     based compensation                   409     296    
449   1,538   2,045
    Amortization of intangibles            34      34     
23     136     147
    Other non-cash compensation           -       -       
63     -       125
    Unrealised foreign exchange losses
     on  US$ net monetary
     assets/liabilities                 1,525   1,437    
302   4,203   3,208
    Writedown of subsidiary's goodwill
     and intangibles                      -       -       -
      -     2,174
    Gain on disposal of discontinued
     operations                           -       -       -
     (340)    -

    Adjusted income/(income)            1,734   2,104   
(237)  5,395     (11)

    Basic adjusted income/(loss) per
     share                              0.034   0.042 
(0.005)  0.107  (0.000)
    Diluted adjusted income/(loss) per
     share                              0.032   0.039 
(0.005)  0.100  (0.000)

    Basic adjusted income/(loss) per
     ADS                                0.068   0.084 
(0.009)  0.214  (0.000)
    Diluted adjusted income/(loss) per
     ADS                                0.064   0.078 
(0.010)  0.200  (0.000)

    Shares used in computing adjusted
     basic income/(loss) per share     50,464  50,374 
50,311  50,392  49,638
    Shares used in computing adjusted
     diluted income/(loss) per share   53,860  53,878 
50,311  53,749  49,638


    Use of Non-GAAP Financial Information

    To supplement our consolidated financial statements
presented herein in
    accordance with accounting principles generally
accepted in the United
    States ("US GAAP"), the Company also uses
non-GAAP measures of adjusted
    net income/(loss) and adjusted diluted income/(loss)
per ADS, which are
    adjusted from results based on US GAAP to exclude the
impact of  (1)
    amortization of non-cash stock-based compensation
expense,  (2)
    amortization of intangible assets, (3) other non-cash
compensation, (4)
    unrealised foreign exchange losses on the conversion of
eLong's US$
    denominated net monetary assets/liabilities into
Renminbi,(5)writedown of
    subsidiary good will and in tangibles, and (6)gain on
disposal of
    discontinued operations. Management believes these
non-GAAP financial
    measures enhance the user's overall understanding of
our current financial
    performance and our prospects for the future and,
additionally, uses these
    non-GAAP financial measures internally for the general
purpose of
    analyzing and managing the Company's business.
Specifically, we believe
    the non-GAAP financial measures provide useful
information to both
    management and investors by excluding certain charges
that we believe are
    not indicative of our core operating results. The
presentation of this
    additional information is not meant to be considered
superior to, in
    isolation from or as a substitute for results prepared
in accordance with
    US GAAP.


    For more information, please contact:

     Raymond Huang 
     eLong, Inc.
     Tel:   +86-10-5860-2288 ext. 6633
     Email: ir@corp.elong.com 
PR
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