Texas Instruments Unveils Integrated HDTV Processor and Development Platform with Full HD Video Processing

Texas Instruments Unveils Integrated HDTV Processor and Development Platform with Full HD Video Processing

January 10, 2007

TI Demonstrates a Suite of Compelling HDTV and Networked
DTV Solutions at CES 2007


    LAS VEGAS, Jan. 10 /Xinhua-PRNewswire/ -- Extending a
field-proven portfolio of digital television (DTV)
solutions, Texas Instruments Incorporated (TI) (NYSE: TXN)
today announced the new TVP9010 integrated high-definition
television (HDTV) processor and development platform. 
Using sophisticated video processing techniques and based
on TI's world class mixed signal system-on-a-chip (SoC)
design expertise, the highly integrated TVP9010 HDTV
processor produces exceptionally high quality, full HD
1080p resolution images, as part of a cost-effective
solution that fulfills the broadcast requirements for ATSC
and DVB-T standards.  The TVP9010 combines advanced video
processing with optimally integrated, field-proven analog
functions.  In support of the upcoming DTV transition, TI
is also unveiling an ATSC to NTSC converter box development
platform based on the TVP9007, another processor in the
TVP9x family, with integrated 8-VSB/QAM demodulator and
TVP9x HDTV processor.  Demonstrations are available via
invitation at the Consumer Electronics Show (CES), January
8-11, 2007, in Las Vegas, Nevada.

    (Logo:
http://www.xprn.com.cn:9080/xprn/sa/20061107170439-20.jpg
)
	
    New Solutions Create Outstanding HDTV Picture Quality
and Audio Performance

    The innovative video processing technology found in the
TVP9010 adds a new level of performance to TI's
well-established TVP9x line of HDTV products. 
Technologically advanced video processing developed by TI
produces sharp, clear moving images, vibrant colors, high
contrast and lifelike skin tones for a natural video
appearance. Advanced image filtering and correction
techniques mitigate picture noise, and high-quality,
field-proven 3D Y/C decoding of composite inputs provides
compelling digital output from analog input signals. 
Manufacturer-controlled parameters enable differentiated
picture characteristics by selectively tuning picture
parameters, such as sharpness, contrast and color.  The
TVP9010 ATSC HDTV development platform leverages TI's
extensive portfolio of video solutions by including
TI-supplied 8-VSB/QAM demodulation, audio processing, and
power management functions.   Included in the TVP9010
development platform is TI's TAS3208 audio processor; an
audio digital signal processing (DSP) solution.  The
TAS3208 enables fully-differentiated sound processing,
enhancing the viewing experience particularly in flat panel
displays with limited speaker options.  

    Carrying Forward a Tradition of DTV Technology

    For more than a decade, TI has supplied advanced
decoders, processors, converters, DLP(R) HDTVs and other
important functions for digital TVs. 

    "TI has shipped two million HDTV processors for
the ATSC market and fifty million NTSC/PAL 2D/3D video
decoders worldwide, demonstrating our experience in
providing field proven key TV components," said
Xucheng Wang, worldwide general manager, digital video
business, TI.  "With the TVP9010, designers can create
great looking pictures on large screens from either an
analog or digital source.  Combined with TI's networking
and multi-format codec/transcode technologies, our
customers can develop next-generation TV products with
future-proofed architectures."

    Expertise and Vision for the Next Generation of HDTVs

    To extend the functionality of the TVP9010 HDTV
development platform and enable manufacturers to further
differentiate and add value to their line-up, TI is
demonstrating a networked DTV solution with an array of
networking solutions based on its industry-leading
DaVinci(TM) technology.  DaVinci technology supports
multi-format encode and decode and is used by many leading
IP set-top box providers.  Utilizing TI's networked DTV and
flexible DaVinci technology, manufacturers will be able to
develop differentiated HDTV sets that can stream rapidly
growing IP content in real time.  
    
    Availability

    TI's new TVP9010 HDTV processor and development
platform along with the TVP9007 converter box development
platform are available now to selected customers. 

    About Texas Instruments

    Texas Instruments Incorporated provides innovative DSP
and analog technologies to meet our customers' real world
signal processing requirements. In addition to
Semiconductor, the company's businesses include Educational
& Productivity Solutions. TI is headquartered in Dallas,
Texas, and has manufacturing, design or sales operations in
more than 25 countries. 

    Texas Instruments is traded on the New York Stock
Exchange under the symbol TXN. More information is located
on the World Wide Web at http://www.ti.com  

    Trademarks

    DaVinci is a trademark of Texas Instruments.  DLP is a
registered trademark of Texas Instruments.  All other
trademarks are the property of their respective owners.


    For more information, please contact:

     Stephanie Groswirt
     Texas Instruments
     Tel:   [phone]
     Email: [e-mail] 

     Tara Hanney
     GolinHarris
     Tel:   [phone]
     Email: [e-mail] 


SOURCE  Texas Instruments