Celltick Ramps Up Asian Presence with Double Operator Win

Celltick Ramps Up Asian Presence with Double Operator Win

June 12, 2007

Spice Nepal and Applifone are the latest operators to bring
content promotion to the idle mobile screen, powered by
Celltick's LiveScreen(TM) Media


    HERZLIYA, Israel, June 12 /Xinhua-PRNewswire/ -- Spice
Nepal (SPNL) and Applifone Company in Cambodia have today
become the latest operators to launch Celltick's Active
Content Marketing platform, LiveScreen(TM) Media. 

    Spice Nepal and Applifone are using Celltick's
LiveScreen(TM) Media to turn the mobile handset into a
personal, targeted, billboard for content. The platform
enables them to bring relevant content to subscribers'
attention by streaming interactive messages across the
idle-screen. This bypasses issues of search and discovery
allowing subscribers to 'find and buy' content in 2 clicks
rather than the industry average of 12-15. Content teaser
messages are interactive and include news, sports results,
TV and celebrity gossip as well as weather reports.

    Both Spice Nepal and Applifone are using the service to
attract new subscribers and differentiate themselves in an
increasingly aggressive market. Spice Nepal, known by its
MERO MOBILE brand, is focused on achieving the number one
spot as leading operator in the Himalayas.  Applifone,
despite being a relatively new operator in Cambodia, is
vying for the same position with its Star-Cell brand.

    "LiveScreen(TM) Media will enable Spice to add an
additional cutting-edge service to grow its value to its
subscribers, as well as build on its position as the most
innovative operator in Nepal," said Damir Karassayev,
the Chief Executive Officer of Applifone and the Director
of Spice. He added: "In addition, at this crucial
point in Applifone's development, services like LiveScreen
Media are the building blocks on which we can create a
similar reputation in Cambodia."

    "The Asian market is one of the most competitive
and it is vital that operators keep subscribers loyal with
engaging and exciting new content services," commented
Stephen Dunford, CEO Celltick. "While both Spice Nepal
and Applifone are initially using the idle-screen as a
means to promote their own content portfolios, there is a
key opportunity to use the service as a mobile advertising
platform moving forward. We are already seeing LiveScreen
Media marketing implementations in areas such as Thailand.
Asia is leading the way for rest of the world with these
innovations." 

    About Celltick 

    Celltick Technologies Ltd., the pioneer of Active
Content Marketing, has introduced a new medium into the
mobile space. Its flagship product, LiveScreen(TM) Media,
allows content providers and advertisers to broadcast
targeted content and marketing messages to millions of
mobile idle screens, turning them into a network of
interactive billboards, creating a strong revenue stream
for operators.

    Celltick cooperates with mobile operators to turn their
mobile screen into a powerful revenue driver. The company
has close relations with all network infrastructure
companies, major SIM vendors, leading handset manufacturers
and industry standard organisations, as well as global
content providers and media agents.

    Founded in 2000 and privately owned, Celltick is
headquartered in the UK with offices in Russia, Singapore,
India, Thailand and Brazil and R&D Centre in Israel. 

    http://www.celltick.com	 


    For more information please contact:

     Emma Turner/Cristina Whittington
     Nelson Bostock Communications
     [e-mail] 
     Tel: [phone]