Sean 'Diddy' Combs Continues to Make History

Sean 'Diddy' Combs Continues to Make History

June 12, 2007

Music, Fashion and Now Fragrance, Sean 'Diddy' Combs
Receives a FiFi Award


    NEW YORK, June 12 /Xinhua-PRNewswire/ -- At the 35th
Annual FiFi(R) Awards hosted by The Fragrance Foundation in
the Winter Garden at The World Financial Center in New York
City, Sean John's blockbuster Unforgivable was named
Fragrance of The Year in the Men's Luxe category (in a tie
with Terre d'Hermes). 

    Sean "Diddy" Combs accepted the prestigious
award with honors stating that the fragrance was
"something special ... it was passionate, sleek, sexy
and very unique.  We took a lot of chances, an
unconventional path, with our approach to launching
Unforgivable and we've been so blessed with success." 
The fragrance shot to #1 in the US, becoming the top
fragrance launch of 2006, according to NPD Group.  In
addition to the FiFi, Unforgivable boasts several awards
including the 2007 CEW Award for Best Men's Launch of 2006
and the 2006 Women's Wear Daily Beauty Biz Award for Best
Launch Execution. 

    Winning this award not only celebrates this
one-of-a-kind scent, but also that Sean "Diddy"
Combs himself is one of the first African Americans to win
a FiFi Award.  For Unforgivable to be nominated in a
category with such leaders and to be chosen as a winner is
an honor.  His presence brought a taste of the Sean John
lifestyle to the awards, a little bit of swagger and a
whole lot of bravado.  

    "We are thrilled that Sean Combs and his
fragrance, Unforgivable, have joined the FiFi winners
circle, especially since this is his first fragrance
launch.  Sharing this honor alongside Hermes and its
fragrance, Terre d'Hermes is a testament to his vision and
understanding for the fragrance industry," says
Rochelle Bloom, President of The Fragrance Foundation.

    Currently Unforgivable by Sean John is available in:
United States, Puerto Rico, Canada, United Kingdom,
Ireland, Australia, New Zealand, Taiwan, Singapore,
Thailand, Chile, Argentina, Peru, Mexico, Middle East,
Hungary, South Africa, Switzerland and Venezuela.  By end
of year 2007, the Unforgivable fragrance will also be
launching in Germany, Belgium, Netherlands, Malaysia,
Denmark, Norway, Sweden, Austria, Spain and Poland.   
 
    The Estee Lauder Companies Inc. is one of the world's
leading manufacturers and marketers of quality skin care,
makeup, fragrance and hair care products. The Company's
products are sold in over 130 countries and territories
under well-recognized brand names, including Estee Lauder,
Aramis, Clinique, Prescriptives, Lab Series, Origins, MAC,
Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Jo
Malone, Bumble and bumble, Darphin, Michael Kors, Rodan +
Fields, American Beauty, Flirt!, Good Skin(TM), Grassroots,
Sean John, Missoni, Daisy Fuentes, and Tom Ford Beauty. 


    For more information, please contact: 

    Andrea Pasternak 
    Sean John Fragrances-Estee Lauder
    Tel:   [phone]
    Email: [e-mail]

    Hampton Carney
    Paul Wilmot Communications
    Tel:   [phone]
    Email: [e-mail]

    Michelle Bondarchuk
    Paul Wilmot Communications
    Tel:   [phone]
    Email: [e-mail]