2007'06.15.Fri
Linkstorm Nominated as 'Innovative Affiliate of the Year' -- LinkShare Golden Link Award
June 12, 2007
NEW YORK, June 12 /Xinhua-PRNewswire/ -- Linkstorm ( http://www.linkstorms.com ) is pleased to announce that it has been selected as one of three finalists for the prestigious LinkShare Golden Link "Innovative Affiliate of the Year" Award. Other nominees in the category are StarStyle and Zafu. LinkShare's award for "Innovative Affiliate of the Year" is given to companies who offer unique services or technology to facilitate new partnerships, drive sales and build ROI. Previous winners include FabulousSavings, AmeriDollars and Wow Coupons. "It's an honor to be recognized as a company at the forefront of performance-based marketing, especially by LinkShare, an innovative marketing leader in its own right," said David Sidman, CEO and Founder of Linkstorm. Linkstorm offers shoppers a new way to navigate through a merchant's inventory and content -- by mousing over any ad or product reference and seeing a menu linking to all of the merchant's products, marketing info and shopping cart. This approach has several benefits: -- Increases click-throughs and conversions because shoppers can see what's available in advance, before clicking; then they can click to what they really want in a single step. -- Delivers higher quality traffic by incorporating a self-qualifying process directly into banner ads. -- Facilitates exploration and discovery of relevant products and content, resulting in deeper product consideration and higher conversions. -- Provides more comprehensive measurement of user actions, yielding greater insight into shoppers' interests and decision processes all the way from brand engagement to product selection to purchasing. "After more than six years of continuous product development and numerous large scale deployments in the content industry, we're excited to see our 'intender driven' navigation philosophy now recognized by leaders in advertising, affiliate marketing and eCommerce as well. With academic and evidence-based research to support the superiority of our 'intender-driven' philosophy, we're deeply committed to further innovation in partnership with our customers. We are currently working with a host of leading global advertisers, agencies and technology partners to ensure that we remain a step ahead," added Sidman. About Linkstorm Linkstorm is a company that will change the Web as we know it today. Instead of clicking on an ad and then having to click through page after page on the Web searching for what the user is really looking for, Linkstorm provides all desired navigation paths in a cascading menu of links that is invoked via a simple rollover of the ad. Beyond advertising and related applications we offer today (content, video, social networking, SEO, Personal ID, etc.) this next-generation hyperlink will eventually be adopted universally for other applications, as it contains many intrinsic advantages over today's URLs and is based on a linking infrastructure developed by the primary inventor of the Internet (Dr. Robert Kahn, co-inventor of TCP/IP and recipient of the Turing Award, Nat'l Medal of Freedom, etc.); Linkstorm has developed the patent-pending applications and services that unlock its full business value. Linkstorm increases product visibility and sales for retailers, advertisers, ad agencies, affiliate marketers, direct marketers, behavioral targeting specialists, publishers and media companies of all kinds. Linkstorm is headquartered in New York City and is funded by visionary investors such as Esther Dyson, Jim Rutt, and many of the NY Angels. About LinkShare Golden Link Awards The LinkShare Golden Link Awards is part of the LinkShare Symposium 2007 to be held June 19 and 20. It is an annual event hosted by LinkShare Corporation that brings together hundreds of leading companies in e-commerce and online marketing to forge business relationships and discuss issues facing the industry at large. For more information, click here http://www.linkshare.com/symposium2007/glawards_overview.shtml . For more information, click here: http://dx.linkstorms.com/10000.1/pr45 . For more information, please contact: Tina Aridas, Manager, Marketing & Press Relations Tel: +1-718-965-8490 or +1-917-514-5364 Email: taridas@linkstorms.com Web: http://www.linkstorms.com
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