China Customers Select Avnet Electronics Marketing as Their Most Preferred Distributor

China Customers Select Avnet Electronics Marketing as Their Most Preferred Distributor

June 05, 2007

Nationwide Survey Names Avnet Electronics Marketing the Top
Performer in All Franchised Distribution Categories


    BEIJING, June 5 /Xinhua-PRNewswire/ -- Avnet
Electronics Marketing, an operating group of Avnet, Inc.
(NYSE: AVT), has achieved its strongest results ever in the
latest nation-wide survey by Electronics Supply &
Manufacturing Magazine.  Avnet Electronics Marketing was
top of the list of Most Preferred International
Distributors in China and included in the top three in all
four of the franchised distribution categories -- Preferred
Distributor for "Best Technical Support",
"Best Logistics Service", "Best Supply
Capacity" and "Best e-Commerce".

    The survey organized by Electronics Supply &
Manufacturing Magazine-China, which is conducted annually,
analysed the preferences and selection processes of
manufacturers, interviewing purchasing executives through
the country who were jointly responsible for buying
billions of RMB worth of components in the last year, the
majority of which were purchased through distributors.

    "China is the growth engine of Asia and Avnet
Electronics Marketing has been steadily expanding coverage
and resources in the region in general and China in
particular, especially in vertical markets. We are glad to
have been selected in top three position in all the
categories in the survey, which showcases the
accomplishments that Avnet Electronics Marketing has
achieved to date.  These results are an indication of even
greater things to come," said Stephen Wong, president
of Avnet Electronics Marketing Asia.

    The survey found that, as in recent years, China's
electronic component distribution market continues to be
driven by the rapid growth of the electronics industry,
wide geographic distribution channels and the demand for
imported ICs.  Faced with ever increasing competition and
the need to update their products, China's electronics
manufacturers are continuously pressuring distributors with
changing requirements.

    "As a total solution provider, Avnet Electronics
Marketing is committed to providing three things -- value
to customers, design services and the myriad and tangible
benefits of a comprehensive and efficient supply
chain," said Peter Wong, regional president of Avnet
Electronics Marketing China.

    The survey found that innovation is crucial to help
distributors obtain competitive advantages and win the
trust and respect of manufacturers.  Avnet Electronics
Marketing has established a strong track record in the
areas of demand creation, system solutions and customer
support. 

    "Our recent X-Fest global seminar and training
series is a good example of Avnet's innovation and the
value it places in providing support to both customers and
suppliers," said regional president for Avnet Memec
China, Victor Koh.  "The event received remarkable
feedback -- the delegates packed the event for specialised
training on design solutions for FPGA circuitry and the
components surrounding FPGAs." 

    "Launching the X-Fest in Beijing and Shanghai in
early April there was standing room only.  Following these
two locations, the event ran across another five cities
including Nanjing, Wuhan, Chengdu, Xian and Shenzhen, with
the total attendance close to 1,100 -- 70% higher than the
number originally anticipated," said Koh.

    The survey showed that manufacturers select franchised
distributors based on a number of criteria, including
pricing, supply capacity, technical support, capabilities,
logistics services, payment flexibility, product quality,
company reputation and their online trading capability. 
More information about the survey is available at
www.esmchina.com , or
http://www.esmchina.com/ART_8800076584_1100_0_0_4100_d00b584b.HTM
.
   
    About Avnet Electronics Marketing

    Avnet Electronics Marketing Asia is part of
Phoenix-based Avnet, Inc. (NYSE: AVT), a Fortune 500
company with fiscal 2006 sales exceeding USD$14.25 billion.
 Serving customers in approximately 70 countries, Avnet is
one of the world's largest technology marketing,
distribution and services companies.

    Avnet Electronics Marketing has a significant presence
in Asia-Pacific -- the fastest growing electronics market
in the world.  With its regional headquarters in Singapore,
the company has 40 locations in 10 countries in Asia.  It
distributes semiconductors, interconnect, passive and
electromechanical components to serve a wide range of
customers including original equipment manufacturers
(OEMs), electronic manufacturing services (EMS) providers,
and small- to medium-sized businesses, and provides
associated design-chain and supply-chain services.  The
company's web site is located at http://www.em.avnet.com .

    Note to editors: this release can also be found on the
EBA Web site at http://www.eba.com.hk .  For enquiries on
releases by email, please call Rosa Lee at (852) 2537 8022
or send a message to [e-mail].




    For further information, please contact:

     Jaime Chan
     Tel:   [phone]
     Email: [e-mail] 

     Brian Peterson (EBA)
     Tel:   [phone]
     Email: [e-mail]