Kedacom Launches an Advanced Enterprise Video Conferencing System Based on Texas Instruments DaVinci(TM) Technology

Kedacom Launches an Advanced Enterprise Video Conferencing System Based on Texas Instruments DaVinci(TM) Technology

June 05, 2007

The High Integration of the Video Conferencing System
Greatly Reduces Enterprise Deployment Cost and Simplifies
System Deployment


    BEIJING June 5 /Xinhua-PRNewswire/ -- Keda
Communications Ltd. (Kedacom), a leading video
communication solutions provider based in China, delivers
the videoconferencing system, TrueSens, for the small to
medium-sized enterprises. It is Kedacom's first
videoconferencing system built on TI's innovative DaVinciTM
technology. Compared with their former solutions, the new
system will lower the enterprise deployment cost by around
60 to 70 percent.

    (Logo:
http://www.xprn.com.cn/xprn/sa/20061107170439-20.jpg )

    The TrueSens videoconferencing system, based on DaVinci
TMS320DM6446 Digital Media system-on-chip and software
technology, will provide enterprises with superior quality,
secure, low-cost and easy-to-use video communication
solutions by effectively solving issues in the enterprise
video system deployment and applications. Such challenges
include the large investment for the enterprise system, the
complexity of the system deployment, operation and
maintenance. In addition, TrueSens will enable video
communication over the Internet without the extra cable
leasing cost, which will greatly reduce the system
operational cost and simplify system deployment. TrueSens
will fulfill the remote communications needs of the small
to medium-sized enterprises and help them speed decision
making to quickly win in the fast changing and competitive
market. 

    By leveraging the advantages of TI's DaVinci-based
processor, the system-on-a-chip (SoC) that is field-proven
for various video applications, TrueSens videoconferencing
products greatly improve the performance and quality of the
video and audio in the system. It shortens the development
cycle, speeds time-to-market and enriches the features of
the digital videoconferencing system.

    "We are pleased to collaborate with TI on the
videoconferencing system. TI's DaVinci technology brings
the innovative features to our video applications,"
said Mr. Chen Weidong, CEO of Kedacom. "TrueSens
brings a new exciting experience, which will make remote
communications become more frequent and efficient, as well
as impact the operational ways of the enterprises by
reducing the decision-making time and improving the
effectiveness of internal coordination and competitiveness
within the enterprises."

    "TrueSens videoconferencing system is a great win
for TI's DaVinci technology. We are excited about the
innovative spirit of Kedacom, which is demonstrated in the
development of the TrueSens videoconferencing system,"
said Eldon Teng, Asia DSP/MCU business development manager,
TI. "TI will continue to work closely with Kedacom and
continue to collaborate on future products."

    About Texas Instruments

    Texas Instruments Incorporated provides innovative DSP
and analog technologies to meet our customers' real world
signal processing requirements. In addition to
Semiconductor, the company includes the Educational &
Productivity Solutions business. TI is headquartered in
Dallas, Texas, and has manufacturing, design or sales
operations in more than 25 countries. 

    Texas Instruments is traded on the New York Stock
Exchange under the symbol TXN. More information is located
on the World Wide Web at http://www.ti.com 

    About Keda Communications Ltd.

    Founded in 1995 and headquartered in Suzhou of China,
Kedacom is the leading provider of delivering
videoconferencing, video surveillance, networking products
with 31 branches in China. The R & D center of Kedacom
established in 2001 in Shanghai is the industrial leading
research institute on the video applications with
developing the core technology of video and audio. The
varied video products of Kedacom help the customers to
lower the costs and enhance the productivity. 

    On July 2005, with two subsidiaries, Suzou Keda
Technology Co., Ltd. and Suzhou Keyuan Software Technology
Development Ltd., was listed on the SESDAQ of the Singapore
Exchange, which is the first overseas listed company
focusing on video applications.

    More information is located on
http://www.kedacom.com/eng . 


    For more information, please contact:

     Zhiqiang Liu
     Tel:   [phone] x6251