CHINA CYCLE 2007 Set to be the Biggest in its History

CHINA CYCLE 2007 Set to be the Biggest in its History

April 30, 2007

    SHANGHAI, China, April 30 /Xinhua-PRNewswire/ --
Shanghai International Exhibition Co., Ltd. announced today
that CHINA CYCLE 2007, the 17th China International Bicycle
and Motor Fair, will be held at the Shanghai New
International Expo Center on May 4-7, 2007, as originally
scheduled.  The newly complete Hall E3 and E4 add two
additional halls for the show, covering all the nine
exhibition halls together with the outdoor area.  The total
area has grown to more than 100,000 square meters with 5,697
stands and more than 1,173 exhibitors.

    (Logo:
http://www.xprn.com.cn/xprn/sa/20061108114544-37.jpg )

    Local Exhibitors Get Bigger Space 

    Local exhibitors continue to choose bigger spaces, some
up to 300 square meters.  The booth tends to be simple and
leaves much more space for buyers who will feel more
comfortable.  Larger spaces allow local exhibitors to show
more new models to potential buyers.  Local exhibitors are
now paying even more attention to the show, treating it as
their primary export channel.  They are satisfied with the
show, especially with various international buyers from
many nations and regions attending.  This is the only show
in China that can secure high quality visitors.

    More International Brands

    You will meet more international brands in 2007 than
ever before.  Some choose to exhibit directly; some choose
to be presented by their local agents. In the past few
years, more and more international brands have found local
agents to compete in the huge Chinese market.  Big bike
makers such as Specialized, Bianchi, Pacific Cycle, and
Colnago, hold their big booths in key areas.  Shimano takes
the biggest area in Hall W1 with the focus of their 2007 XTR
product range.  Various accessories makers such as Sigma
Sport, Mach 1, Buchel, Selev, Thule, Control Tech, Santini,
and Selle Royal, are located in Hall W1. 

    Bike Events: Beyond Business

    There are also many bike related events during the
show.  Besides the normal new product presentations, we've
seen new movement in the BMX market. The Chinese National
BMX Racing Team will join us during the show and Australian
BMX rider Steve McCann will also sign autographs after the X
Games Asia.

    Business is not the only topic in the show.  The show
attracts even more bicycle fans, as the premium market is
growing steadily in China.  More and more retail stores
exist in major cities.  During our show, Specialized is
expected to open their first concept store in the Jinqiao
area, a store with more than 300 square meters.  Colnago
will bring its first "Colnago for Ferrari"
60-year anniversary model to our show also. 




    For more information, please contact:

     Kevin Zhou
     Project Manager, CHINA CYCLE
     Shanghai International Exhibition Co., Ltd.
     Tel:   [phone] x248 
     Fax:   [phone]
     Email: [e-mail]