Cognosense, a Swiss High-Technology Company, Appoints Mr. Kevin Tsui, Managing Director, China & Asia Pacific

Cognosense, a Swiss High-Technology Company, Appoints Mr. Kevin Tsui, Managing Director, China & Asia Pacific

May 29, 2007

    LAUSANNE, Switzerland and BEIJING, May 29
/Xinhua-PRNewswire/ -- Erick Caron, concurrently, CEO of
Cognosense SA and Chairman & CEO of its Chinese
subsidiary, Cognosense (Beijing) Technology Co. Ltd. is
pleased to announce the nomination of Mr. Kevin Tsui, as
new Managing Director, China & Asia Pacific region.
Effective July 1st, 2007, Mr. Tsui will have overall
responsibility of the Cognosense China business operations
as well as all business development activities in the Asia
Pacific region, and will report directly to the CEO, Erick
Caron.

    Kevin Tsui has lived and worked in China for over 8
years. He joins Cognosense after four years as the Managing
Director, China, for the Canada China Business Council
(CCBC), where he advised member corporate clients on their
China market entry and business development strategies. Mr.
Tsui also previously worked in the enterprise software and
online marketing/advertising industries working in business
development and sales, in both Canada and China. A Canadian
residing in Beijing, Mr. Tsui was born in Paris, France and
raised in Montreal, Canada, and speaks Mandarin, Cantonese,
French and English.

    "Kevin brings over 11 years of experience in
business development, international sales and
investment/trade facilitation with a focus on high
technology products and services in Greater China. Over the
last few years he has worked in China cultivating a vast
network of relationships across a diverse range of
industries which will be instrumental in achieving the
rapid development and goals of Cognosense in China &
the Asia Pacific region," said Erick Caron. "We
are proud that Kevin has accepted to join our team to lead
our growth and development in Asia."

    Reflecting on his appointment, Kevin Tsui said, "I
am very excited at the prospect of leading Cognosense in
China and Asia as it continues to grow into a leading high
technology firm focused on offering next generation
artificial intelligence based solutions to solve customer
analytical and profiling challenges. With over 461 million
mobile phone subscribers, 144 million Internet users and
over 17 million users accessing the Internet via mobile
phones in China there is an unprecedented opportunity to
better service these evolving niche & mass
markets."

    About Cognosense

    Founded in 2004 and headquartered in Switzerland,
Cognosense is a cutting edge artificial intelligence
technologies solutions company, dedicated to enhancing an
enterprise's value proposition and ability to generate new
revenue streams & cost savings across the entire media
spectrum. The Cognosense suite of solutions will
successfully profile your end user's needs and wants while
developing a complete understanding of their psyche. To
analyse, know and deliver is our mission.

    In 2006 the company established a wholly owned
subsidiary in Beijing, P.R. China, Cognosense (Beijing)
Technology Co. Ltd. as a base to deploy R&D and
business development efforts for the Asia Pacific region.


    For more information, please contact:

     Erick Caron
     Cognosense SA
     Chief Executive Officer
     Email:  [e-mail]
     Mobile: [phone]
     Web:    http://www.cognosense.com